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One of the odd things about some busines...

One of the odd things about some business organizations is that they spend so much money attracting new customers but spend so little keeping them. It just doesn’t make sense. However, taking customers for granted is a routine in some business organizations.

Loyal customers are an organization's only protection against bankruptcy(破产), and losing them because of neglect or indifference is really wrong. Not only do satisfied customers continue to buy by themselves, but they often encourage others to buy. This is advertising that doesn't cost a penny. Although there are always problems in giving good service to customers, maintaining their business isn't all that difficult. It's a matter of attitude, of believing that everyone who buys from you is entitled to the best treatment you can deliver. Plus giving just a little more than you have to.

There are always problems in giving good service to customers. The reason, of course, is that no organization is perfect, and there's many a slip: unreasonable delays in filling orders, shipping the wrong goods, failing to answer letters promptly, and so on. Sometimes these errors or failures can't be helped. For example, if you can't get parts because of material shortages or a transportation strike, customers may be denied the goods they've ordered.

No matter who is at fault, customers whom you value highly should generally be given the benefit of the doubt. The old saying that all customers should be treated alike is a myth. Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe. However, you have to make the assumption that all customers are good unless proved otherwise.

1.From the second paragraph, we can know that ____________.

A. satisfied customers should always be well serviced

B. devoted customers are lifelines of business organizations

C. companies can employ customers to advertise their products

D. it is hard for organizations to offer good services to their customers

2.Which of the following statements might the author agree with?

A. Only regular customers deserve good treatments

B. New customers are treated well in large organizations

C. Some errors and failures in business are unavoidable

D. Both an organization and their customers are responsible for certain errors

3. What does the author imply by saying “all customers should be treated alike is a myth”?

A. It’s not true that all customers are treated equally

B. It is an old story that customers receive equal treatment

C. It is possible that customers should enjoy the same treatment

D. It’s a rule that customers should share equal and fair rights

4. The main idea of the passage is best summarized as “_________”.

A. new customers are kings for business organizations

B. taking customers for granted is regulation in business organizations

C. maintaining customers is the most important thing to business organizations

D. business organizations need spend so much money attracting new customers

 

1.B 2.C 3.A 4.C 【解析】 试题分析:作者在本文中讲述了老客户的重要性,忠诚的老客户是一个企业的财富,对于企业来说维护老客户是最重要的工作。 1.B 推理判断题。根据第二段前三句Loyal customers are an organization's .... is advertising that doesn't cost a penny.可知忠诚的顾客是企业的财富,他们不但自己会购买产品,而且还会做免费的广告。故B正确。 2.C 推理判断题。根据第三段第二句The reason, of course, is that no organization is perfect, and there's many a slip: unreasonable delays in filling orders, shipping the wrong goods, failing to answer letters promptly, and so on.可知完美的企业是没有的,都会有这样或那样的不完美的地方。所以C项“一些错误和失败是难以避免的”是作者的观点相一致。 3.A 句意理解题。根据下一句Customers who repeatedly place large orders and pay for them will naturally, get more attention than those who buy infrequently and have to be badgered to pay what they owe.那些大量购买产品的顾客理应获得比那些偶尔购买产品的顾客更多的关注。所以all customers should be treated alike is a myth.是指:并不是所以的顾客都应该得到平等地对待的。故A项说法正确。 4.C 主旨大意题。根据文章前两句One of the odd things about some business organizations is that they spend so much money attracting new customers but spend so little keeping them. It just doesn’t make sense.可知现在很多企业过于重视开拓新客户,反而忽视了老客户。这是不可取的行为。接着在第二段中讲述了老顾客对于企业的重要性。也就是说维护客户对企业来说是最重要的工作。故C正确。 【名师点睛】 如何在高考阅读中抓住文章的主旨大意: 高考英语阅读理解的主旨大意题主要是考查考生在理解全文的基础上运用概括、判断、归纳、推理等逻辑思维的方法对文章进行高度的概括或总结的能力 (一) 把握文章逻辑结构,快速找出主题: 高考阅读理解文章的主要逻辑结构: 1、时间顺序。按时间先后顺序说明某一事件、某一理论的发展过程,属于这种结构的文章主题通常在首段或末段。 2、“总说-分述”结构。首段做总的说明,其他段落分别说明或具体论述首段的观点,属于这种结构的文章主题在首段。最典型的是新闻报道类文章,此类体裁的文章在近年高考阅读中逐渐增多。一般这类文章都有固定格式:城市名称(新闻社)—新闻内容。掌握一些国际知名新闻社的英文名称是必要的,路透社Reuters,美联社Associated Press,法新社Agency France Press。 3、“分述-总说”结构。前面几段分别说明,末段总结。属于这种结构的文章主题在末段。 (二)、寻找主题句,确定文章中心思想: 不是所有的文章都有主题句,对于大部分有主题句的文章来说,主题句表达了文章的中心思想,找到了主题句,也就抓住了文章的主旨大意。主题句呈现的形式有: 1、在文首。文章开门见山,提出主题,随后摆事实、讲道理来解释、支撑和发展主题句所表达的主题思想。 2、在文中。通常前面只提出问题,随之陈述细节引出主题,而后做进一步的解释、支撑或发展。 3、在文尾。在表述细节后,归纳要点,得出结论,以概括主题。 试试看:你能找出下面一段文章的主题句吗? The panda is a popular animal. Stories about the panda in the Washington Zoo are always front page news and important features on television newscasts. Stuffed pandas are among the most popular toys for children, and panda postcards are always in demand in zoo gift shops. 解析:不难看出,文章的第一句是主题句,后面的句子都围绕这个句子展开。 (三)、将首段中心句和各段第一句话连接成一个整体,得出文章主题: 通常有些文章会在首段提出一个重要论点,随后在各段分别进一步从不同角度继续阐述,这样我们可以找出首段的中心句,再将其和各段第一句串联在一起,就可以得出文章的中心思想。 (四)、逆向思维法解标题类问题: 针对这类题型,考生不妨思考一下,“如果我是作者,遇到这样的标题,文章应该怎样写?” 如: Question:: What would be the best title for the text? A. A Cross-country Trip B. A Special Border Pass C. An Unguarded Border D. An Expensive Church Visit 解析:如果标题是A Cross-country Trip,那么文章应该讲述一次出境旅行;如果标题是A Special Border Pass,那么文章应该着重讲一个特殊的边境通行证;如果标题是An Unguarded Border,那么文章应该侧重讲边境如何不设防;如果标题是An Expensive Church Visit,那么文章应该讲一次礼拜如何花费昂贵了。经过这样的逆向思维,我们就不难发现文章的标题了。 考点:考查说明文阅读
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2.A. something      B. everything       C. nothing    D. anything

3.A. teacher        B. employer         C. father     D. doctor

4.A. give           B. receive         C. offer      D. need

5.A. famous         B. valuable        C. strange     D. difficult

6.A. allow         B. warn             C. force       D. order

7.A. trains        B. leaves          C. looks       D. waits

8.A. in all         B. after all       C. above all   D. at all

9.A. beat           B. stop             C. lose        D. develop

10.A. worst         B. best             C. easiest    D. fastest

11.A. held          B. raised           C. broke       D. touched

12.A. never       B. always           C. often       D. even

13.A. promised      B. explained       C. decided     D. answered

14.A. Swimming      B. Boxing          C. Running    D. Skating

15.A. still         B. already          C. hardly      D. also

16.A. against      B. for             C. on        D. with

17.A. worker        B. student          C. hitter      D. trainer

18.A. unless       B. if               C. because    D. so

19.A. First        B. Other            C. Last        D. Next

20.A. smile         B. stand            C. change     D. speak

 

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