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Years ago, the American writer Kurt Vonn...

Years ago, the American writer Kurt Vonnegut often said there was one story that would always make a million dollars: Cinderella.

In Hollywood and in today’s economy, it is more like $70 million and that is just a start. “Cinderella” made that amount in ticket sales when it opened last weekend. But the merchandising deals linked to the movie are also hugely valuable.

So the artistic success of the film is open to debate. What is clear, however, is the movie’s business success. It is a hit in the theaters but it is also a hit in retail (零售). And Disney widened its usual market for “Cinderella” products.

There are products connected to the Disney film targeted not only at little girls, but women, too. For example, the famous shoe designer Jimmy Choo partnered with Disney to create a version of Cinderella’s “glass slippers” or shoes. You can buy them for about $5,000. At that price, you would not want to lose one at the ball, even if that is the way you get your prince. Several other shoemakers also accepted Disney deals to design versions of the famous footwear.

The makeup company MAC quickly sold all its products with official links to “Cinderella.” But lucky buyers were soon selling the products on the online marketplace eBay for many times the original price.

HSN is a popular television and online retailer (零售商) of jewelry, clothing and objects for the home. The marketer is now an exclusive seller of “Cinderella” products.

So, is there anything left for the children, those people we think of as the traditional audience for the age-old fairy tale? Yes, you can find toys and other children’s products at the American retailer JC Penney. Of course, you can also visit a Disney store.

Disney also produced an animated version of “Cinderella.” It came out in 1950 and is considered a classic. Which do you think the Disney company does better: live action (实景真人) or animated films? Post your thoughts in the comments section.

1.Products connected to the film “Cinderella” are generally aimed at ________.

A. toy retailers                  B. shoe designers

C. female consumers               D. make-up producers

2.The film “Cinderella” is also a hit in retail because ________.

A. it has always been warmly welcomed by successful businessmen

B. huge profits were made in the sales of various “Cinderella” products

C. box-office profit is much larger than the derivatives (衍生产品) of the film

D. Disney produced both a live action and an animated version of the film

3.What could be the best title for this passage?

A. “Cinderella” Is a Big Hit in the Theaters.

B. Two Different Versions of “Cinderella”.

C. Debates on the Artistic Success of “Cinderella”.

D. “Cinderella” Is More than Just a Movie for Kids.

 

1.C 2.B 3.D 【解析】 试题分析:由迪士尼公司导演的动画版经典故事“灰姑娘”(1950年出版)不仅票房记录不菲,而且与之相关的商品也为其带来了巨额经济利润。 1.C。细节题。由第四段第一句话可见There are products connected to the Disney film targeted not only at little girls, but women, too.与迪士尼电影相关的一些产品的目标客户不仅是小女孩,也包括稍微年长的女性。 故选C。 2.B。细节题。由第三段第三句 It is a hit in the theaters but it is also a hit in retail (零售). 不管是影院还是零售它都获得了巨大收益。hit用作名词,可指(演出等)成功,故选B。 3.D。标题概括题,继第一段引出话题之后,第二段直指主题In Hollywood and in today’s economy, … that is just a start. “Cinderella” made that amount in ticket sales when it opened last weekend. But the merchandising deals linked to the movie are also hugely valuable. 不管是在好莱坞还是今天的经济社会,它仅仅是一个开始。上周末灰姑娘电影票的销售就达到了那个数字。但是与之相关的商品交易也有巨大的价值。所以选D。 【方法点拨】 细节理解题的解题具体方法与步骤: 1. 突出主题。事实细节题的设计思路一般都是着眼于某一个细节上,把这一细节的一些错误叙述与论断夹杂在其中,形成干扰项。作为命题内容的细节一般总是短文的要点。因此正确的选项往往与短文的主题密切相关。4.。细节题。由第四段第一句话可见There are products connected to the Disney film targeted not only at little girls, but women, too.与迪士尼电影相关的一些产品的目标客户不仅是小女孩,也包括稍微年长的女性。 故选C。5.B。细节题。由第三段第三句 It is a hit in the theaters but it is also a hit in retail (零售). 不管是影院还是零售它都获得了巨大收益。hit用作名词,可指(演出等)成功,故选B。 2. 经验总结: 通过对上面内容的讲解和自己练习我们可以做出一下的总结: 1定位能力很重要,要通过不断的做练习来进行有意识的培养。 2 细节理解题通常是定位部分的变体或者是重复,即意思相同但表达的方式会有所变化。 3 切忌通过自己对某类知识的主观了解做出凭空想象的判断,每一道题目的选择都离不开对原文的理解和把握,答题时要力求紧扣文章中心来寻找解题的线索。6.D。标题概括题,继第一段引出话题之后,第二段直指主题In Hollywood and in today’s economy, … that is just a start. “Cinderella” made that amount in ticket sales when it opened last weekend. But the merchandising deals linked to the movie are also hugely valuable. 不管是在好莱坞还是今天的经济社会,它仅仅是一个开始。上周末灰姑娘电影票的销售就达到了那个数字。但是与之相关的商品交易也有巨大的价值。所以选D。 考点:新闻类阅读
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