Question

Instagram is a fast，beautiful and fun way to share your life with friends and family．Take a picture or video，choose a filter to transform its look and feel．and then post to Instagram—it's that easy．You can even share to Facebook．Twitter and more．It’s a new way to see the world．So many photos of food are contained on Instagram—now a pop-up diner in London is taking advantage of this new trend by letting people settle the bill for their meals simply by uploading photos of their dishes to social networks．

I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK，I’d probably do it too．“The Picture House”is the world’s first pay-by-photo restaurant—you order， click a photo of the food，share on Instagram and eat for free!

The restaurant belongs to frozen food giant(巨人)Birds Eye，who came up with the idea to cash in on people’s addiction with photographing food and sharing the pictures online. They conducted a survey and found out that more than half of the British population regularly took pictures of their meals．So they realized it was a better way to advertise their new dining range．

The pop-up diner was open in Soho，London for three days in May，and is now moving to other major UK cities．They serve two-course meals that customers don’t have to pay for, if they photo and instagram it．

The restaurant is a part of Birds Eye’s“Food for Life”campaign，a new marketing project that aims at changing the way people look at frozen food．“Taking photos of food enables people to show off and to share their mealtime moments—from the everyday to the special，”said marketing director Margaret Jobling．

The reaction to The Picture House has been great so far And the pay-by-picture concept has proven to be an effective way．Alternative payment methods are actually gaining popularity among a lot of businesses．Last year in a cafe in Germany customers pay by how much time they spend there，not by what they eat．

1.Instagram probably is______．

A．a restaurant free of chmge

B．a campaign of“Food for Life’’

C．a program used to share photos

D．a new marketing project

2.What’s the author’s attitude to this new trend?

A．Confused    B．Unconcerned    C．Opposed   D．Interested

3.“The Picture House”encourages sharing photos of its food to_____．

A．raise the price of frozen food

B．attract more customers

C．create a new social media trend

D．reward the regular customers

4.Which of the following can serve as the best title for the passage?

A．Pay by Picture     B．The Pop-up Diner

C．No Need to Pay     D．Food for Life

Answer

1.C

2.D

3.B

4.A

【解析】

试题分析：本文介绍了英国一家餐厅运用了时下最流行的照片分享软件来招揽客户。只要上传他们餐厅的相片到照片分享软件上，就可以免单，这家餐厅所属的公司通过对人们日常生活的观察，结合自身产业推出的营销策略深受大家喜爱，实践证明这项策略非常成功。

1.C考查细节理解题。根据文章第一段的Instagram is a fast，beautiful and fun way to share your life with friends and family照片分享是一种快速、美丽并且有趣的方式来和朋友及家人分享照片的方式。这与选项C吻合。故选C。

2.D考查判断推理题。A．Confused混淆不清的；B．Unconcerned不担心的；C．Opposed反对的；D．Interested感兴趣的。根据文章第二段的第一句话I always thought people’s taking pictures of their food was kind of silly, but at this new pop-up restaurant in the UK，I’d probably do it too我总是认为人们照下他们食物的照片是有点糊涂的，但是在这家英国新开的流行餐馆，我大概也会那么做。作者在这家餐馆也手痒，忍不住想和大家分享就餐的照片，说明作者对这种方式感兴趣的。故选D。

3.B考查判断推理题。通读第三段，并根据最后一句话So they realized it was a better way to advertise their new dining range因此他们意识到那是一种更好的宣传他们新就餐范围的方式。由此判断参观采取这种方式的原因就是为了吸引更多的顾客。故选B。

4.A考查主旨大意题。本文讲的是英国一家餐厅将餐厅经营与时下流行的照片分享软件相结合的事例，人们只要上传照片就可以获得免单。从全文大意中可推断出答案是A。

考点：新闻类阅读理解