Question

Mr. Selfridge, the Wisconsin-born retailer (零售商) who left school at 14, rose to become a partner in Marshall Field's. Chicago. Founded in 1852, it was one of the first and most ambitious US department scores. Mr. Selfridge had done well with Marshall Field's. He liked to say, “The customer is always right,” which made the Chicago store popular. And he is believed to have invented the phrase “Only [so many] Shopping Days until Christmas”.

When he visited London on holiday in 1906 he was surprised to find most of the city's department stores were no match of their American and Parisian competitors. This led Selfridge to leave the US and establish Selfridges. a department store named after him. at the west end of London's Oxford Street. In Oxford Street, Selfridge's design team shaped an ambitious classical palacc building with a wall of plate glass windows.

Opened in 1909, Selfridges offered customers a hundred departments along with restaurants, a roof garden, reading and writing rooms, reception areas for foreign visitors, a first aid room and. most importantly, a small army of knowledgeable floor-walking assistants who served as guides as well as being thoroughly instructed in the art of making a sale.

Mr. Selfridge did much to make the department store a destination rather than just a big and comprehensively stocked city shop. It became a place to meet and for ladies to lunch. Mr. Selfridge later introduced the department store as a key element of the 20th Century culture, and Chaplin acknowledged the growing trend for shopping in the department store in his film The Floorwalker.

1.What can be learned about Mr. Selfridge from Paragraph I ?

A. lie was well-educated.

B. He was a gifted businessman.

C. He was a modest man.

D. He was dishonest.

2.What made Selfridge build a department store in London?

A. The large population in London.

B. His desire to own a department store.

C. His confidence in business success.

D. Affection for London architecture.

3.What was Selfridges' most impressive characteristic?

A. The number of departments.

B. The broad choice of goods.

C. The small group of guards.

D. The well-trained sales guides.

4.What is the main purpose of the article?

A. To introduce the history of Selfridge .

B. To compare different department stores.

C. To encourage readers to spend more.

D. To explain how to start a department store.

Answer

1.B

2.C

3.D

4.A

【解析】

试题分析：本文主要介绍的是美国的著名销售大师Selfridge的销售特色以及到英国开拓市场的过程。

1.B 推理判断题。根据第一段后三句Mr. Selfridge had done well with Marshall Field's. He liked to say, “The customer is always right,” which made the Chicago store popular. And he is believed to have invented the phrase “Only [so many] Shopping Days until Christmas”.可知很擅长商业营销，是一位天生的商人。故B项正确。

2.C 推理判断题。根据第二段第一句When he visited London on holiday in 1906 he was surprised to find most of the city's department stores were no match of their American and Parisian competitors. T可知当他在1906年来的伦敦的时候，发现没有一家伦敦的百货店能够和美国的百货店相比，于是他就在伦敦建立了商店。说明他对自己的商业模式很自信，认为自己一定能够取得成功。故C项正确。

3.D 推理判断题。根据第三段最后一句most importantly, a small army of knowledgeable floor-walking assistants who served as guides as well as being thoroughly instructed in the art of making a sale.可知在他的商业模式中最重要的一个是训练有素的销售助理。故D项正确。

4.

考点：考查记叙文阅读