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China Daily Classified Page Advertising ...

China Daily

Classified Page

Advertising Rates

Published every Wednesday and Friday.

Minimum(smallest)Size: 1 col ×3 cm

Personal: RMB 100 yuan/cm

-Engagements, Marriage, Births, Deaths, Obituaries, Funerals, Birthday greetings, Holiday greetings, Anniversaries

Shopping Guide: RMB 100 yuan/cm

-Department store and supermarket shops only

Education: RMB 100 yuan/cm

-Vocational training or courses for foreigners offered by universities and colleges

Services: RMB 120 yuan/cm

-Computer service, Business centers, Interior decoration, Cars for lease, Used cars wanted/for sale, Business offices wanted, Travel, Restaurants and entertainment

Recruitment: RMB 140 yuan/cm

Property, Trade and Investment: RMB 170 yuan/cm

-Merchandise wanted/for sale, business/capital solicited

Legal & General Notices: RMB 170 yuan/cm

-General and legal announcements, Auctions, Lost & Found, Changes of address

Surcharges: 30 col × cm plus 20%, Half page 40%, Full page 50%

All art or production fees(charges)carry a surcharge

1.China Daily reserves the right to make any alterations (修改)it seems necessary and to reject advertisement which violates(breaks)the Advertisement Law of the People’s Republic of China or contains fraudulent, deceptive, or misleading statements or illustrations (例证).

2.Advertisers who wish to insert an ad should submit (put forward)an Advertising Order Form with all advertisement information and any necessary documents(证件)10 days before the date of publication. After this deadline, additional charges will be incurred (brought upon oneself).

Tel : (86 - 10)64941104, 64924488 ext. 2117

Fax: (86 - 10)64941104

E- mail: cads @ chinadaily. com. cn

1.Which of the following advertising rates is the lowest?

A. Services           B. Legal & General notices

C. Education           D. Recruitment

2.If someone wants to advertise his trade goods in the newspaper, the least fee he’ll pay is RMB ___ Yuan.

A. 140             B. 170

C. 360             D. 510

3.Which of the following statement is right?

A. The smaller the size is, the lower the advertising rate is.

B. The larger the size is, the lower the advertising rate is.

C. The size has nothing to do with the advertising rate.

D. The advertising fee is decided only by the size.

4.China Daily refuses to accept the advertising that ________.

A. contains any illustrations

B. is put in after the deadline

C. contains anything false

D. is too long

 

1.C 2.B 3.A 4.C 【解析】 试题分析:本文介绍了在中国日报上刊登广告信息的具体要求和价格信息。 1.C 细节理解题。根据Education: RMB 100 yuan/cm、Services: RMB 120 yuan/cm、Legal & General Notices: RMB 170 yuan/cm和Recruitment: RMB 140 yuan/cm可知教育的比例是最低的。故C项正确。 2.B 数字计算题。题干中的trade goods属于一般的通知内容Trade。再根据Minimum(smallest)Size: 1 col ×3 cm中Property, Trade and Investment: RMB 170 yuan/cm可知最低价格是170.故B正确。 3.A 常识题。在报纸上登广告,当然是你刊登的广告的页面越小,越便宜。故A正确。 4. 【名师点睛】 本文属于广告类阅读,考查的也主要是信息查找题。信息寻找题一般在应用文体中较常见,体现于查字典、阅读广告、公告、演出海报、车船航班时间表等之中。这类阅读材料包含的某一方面的信息非常全面,能满足各种人对信息的需求,但在高考试题中,常常是就某一方面提问,考生完全没有必要从头到尾仔细阅读,因为材料中有很多冗余无效信息。做此类题时,宜采用“题干定全法”。即:先阅读题干,然后根据问题要求,有针对性地阅读相关部分快速寻找有效信息。 广告属应用文体。严格来说广告属快速寻找信息题。但是广告有着其他快速寻找信息题不同的特点。广告文体简洁明快,省略了大量的词语,达到了篇幅小、信息多的目的。同时具有语言精练,形象性、鼓动性强的良好效果。广告阅读题多为细节理解题,关键在于正确理解广告内容。考生必须具备较强的语言运用能力,熟悉文化背景,利用各种手段(如:补全、联想、推测等)正确解读广告的内容。通常运用“补全成分法”和“联想推测法”两种方法来解读广告的内容。做题方法同样采用“题干定向法”。 考点:考查广告类阅读
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