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On hearing the words “Just do it!”, you ...

On hearing the words “Just do it!”, you will know there is a Nike product nearbyIf it’s “Always Coca-Cola”, you can be sure someone wants to sell you a refreshing drink.

An advertising slogan(广告标语) is to a brand__品牌)what eyes are to a person__The slogan helps people understand the brand better by telling them what it wants to sell to its customers. Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan.

Here are a few examples:

“Just do it!”—This slogan speaks out to teens. It tells them to do something, but only if they think it’s worth it. And if so, why not do it wearing Nike?

“Always Coca-Cola.”—Coke’s slogans change every few years, but this one has enjoyed a lasting popularity because it shows the brand’s spirit. It seems to say “Coke is the only drink there is; there are no other forms of drinks.”

“Share moments, share life.”—This slogan from Kodak connects photos and beauty. It asks people to remember the happy moments in life by taking photos of them—using Kodak film of course!

1.What would be the best title for the text?

A. Just Do It!

B. What Is A Good Slogan?

C. Famous Slogans

D. Slogan And Brand

2.Which of the following can best explain the underlined sentence (paragraph 2)?

A. An advertising slogan is as important to a brand as eyes are to a person.

B. A brand should have an advertising slogan just as people have eyes.

C. A good advertising slogan should draw people’s attention.

D. An advertising slogan acts as the eyes of a brand.

3.The word “them” in the last paragraph refers to____.

A. people    B. photos and beauty

C. the happy moments    D. Kodak film

 

根据中心句总结概括文章标题☞D 选项Slogan And Brand What Is A Good Slogan? 【解析】本文主要讲了一个品牌的广告标语的作用,并且这里列举了几个好的品牌的广告标语各自的含义。 1.D 主旨大意题。本文主要讲了品牌的广告标语,和好的广告标语的形式。故选D。 2.A 推理判断题。根据文中第二段可知,一个广告标语可以通过告诉顾客他们想销售什么来让顾客更好的了解这个品牌,所以广告标语对于品牌来说就像眼睛对于人一样重要。故选A。 3.C 词义猜测题。根据文中最后一段可知,这则广告是通过把快乐的时刻拍下来,从而记住这些时刻。所以这里them指的是这些快乐的时刻。故选C。 【名师点睛】 主旨大意主要的解题策略有: (1)标题类。文章标题可以是单词,短语,也可以是句子,它的特点是:短小精悍,多为一短语;涵盖性强,一般要求能覆盖全文,其确定的范围要恰当,既不能太大,也不能太小;精确性强,不能随意改变语言表意的程度及色彩。 (2)主旨类。概括主旨的方法是:先看首尾或各段开头再看全文找主题句,若无明显主题句,就通过关键词句来概括(如议论文中寻找表达作者观点态度的词句,记叙文寻找概括情节和中心的动词或反映人物特点的形容词)。文中出现两种或两种以上的不同观点时,务必牢记作者的观点才是体现全文中心的。此时,要注意一些转折词,如but, yet, however, although, in spite of, by contrast, on the contrary等。当文章中表示相反的观点时,往往用到这些词。答题时要弄清哪个是作者的观点,排除迷惑性信息,准确归纳主旨大意。例如文章的第1小题: D【解题剖析】此题属于主旨大意中的(1)一一标题类。答案需要理解文章后归纳文章中心。 【答案定位】根据第二段中的An advertising slogan(广告标语) is to a brand (品牌)what eyes are to a person及Good slogans leave a message inside people’s minds. It’s almost certain that every brand has a popular slogan. Here are a few examples: 可知,这是文章的主题句。讲述了广告标语和什么是好的广告标语。 【推理关系】题干What would be the best title for the text?.☞文章内容An advertising slogan(广告标语) is to a brand (品牌)what eyes are to a person. Good slogans leave a message inside people’s minds. ☞概括总结☞广告标语及好的广告标语 ☞标题
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