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In ancient Egypt, a shopkeeper discovere...

In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics(策略).

One tactic involves where to display the goods. Foe example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food(垃圾食品)later in their trip. In department stores, section is generally next to the women’s cosmetics(化妆品) sectionwhile the shop assistant is going back to find the right size shoe, bored customers are likely to wander over cosmetics they might want to try later.

Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wine went up.

When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decision in the first few second upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the poll through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $10 million houses.

1.Why do stores usually display fruits and vegetables in the first section?

A. To save customers times.

B. To show they are high quality foods.

C. To help sell junk food.

D. To sell them at discount prices.

2.According to Paragraph 3, which of the following encourages customers to buy?

A. Opening the store early in the morning.

B. Displaying British wines next to French ones.

C. Inviting customers to play music.

D. Filling the store with the smell of fresh bread.

3.What is the California builder’s story intended to prove?

A. The house structure is a key factor customers consider.

B. The more costly the house is, the better it sells.

C. An ocean view is much to the customers’ taste.

D. A good first impression increases sales.

4.What is the main purpose of the passage?

A. To explain how businesses turn people into their customers.

B. To introduces how businesses have grown from the past.

C. To report researches on customer behavior.

D. To show dishonest business practices.

 

1.C 2.D 3.D 4.A 【解析】试题分析:本文在解释为什么要水果放在店里的最显眼的位置,目的是促进后面的商业交易。 1. 2. 3. 4. 考点:考查日常生活类阅读
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Welcome to the Electronic Village to explore new ways of language teaching and learning.

Electronic Village Program(Thursday, June 18, 2015

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Room 501

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2:00 pin to 3:00 pm

Room 502

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Kahoot

10:30 am to 11:30 am

Room 601

Kahoot software can be used to create grammar tests which can be graded on a network. It can provide students with instant feedback (反馈),  including reports about their strengths and weaknesses.

Prezi

3:30 pm to 4:20 pm

Room 602

Uses of Prezi in listening and speaking courses draw students' attention to speaking more fluently. The presenter will show how students can use Prezi to confidently present on a variety of topics, including introducing family, friends, and hobbies.

 

 

1.Nearpod can be used to ______.

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2.If you want to improve your speaking skills, you can go to____________.

A. Room 501    B. Room 502    C. Room 601    D. Room 602

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A. Nearpod.    B. Kahoot.    C. TEO.    D. Prezi.

4.A teacher who wants to learn on-line teaching ia expected to arrive by ______.

A. 9:00 am    B. 10:30 am    C. 2:00 pm    D. 3:30 pm

 

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