Question

Cafes are everywhere these days，offering as many varieties of coffee as there are ways to have it served．And this leads to a range of prices，from cheap grab—and—go coffee，to the ultra—expensive artisanal coffee(匠人咖啡)．However，an increasing number of Western consumers are happy to pay a little more for their cup in order to ensure that it comes from an ethically(道德地)produced and sustainable source．

At The Attendant，a cafe in east London，staff attempt to make customers aware of the story of the beans that they are drinking and the impact they are having by choosing to drink ethically．For a start，it can make coffee farmers better off，according to figures from the UN’s World Intellectual Property Organization(Wipo)．Ryan de Oliveria，The Attendant’s co-founder and chief executive，says the extra income allows farmers and their families to have a better quality of life．It also makes investing or reinvesting in their business possible．

Wipo’s figures show smarter processing，branding and marketing make a huge difference to the growers and their communities．Technology now means that the beans can be tracked all the way from the farm to the cup．The research shows that for a pound(454g)of beans going to a supermarket，the export price is$1．45．Most of this goes to the farmer．The price almost doubles when the beans are he aded for large western coffee chains．But farmers exporting their beans to artisanal cafes make over $5 per pound．That’s because the coffee addicts who frequent these places are happy to pay more．

It seems that it’s a win—win situation for the farmers，cafes and consumers．So much so that more established coffee businesses are jumping on the band wagon by buying up(并购)artisanal rivals who have already accepted this way of doing things．If that’s the case，then the future of coffee production looks a little fairer for all．

1.What does paragraph 1 focus on?

A. The varieties of coffee．

B. The range of coffee prices．

C. The popularity of artisanal coffee．

D. The reason for customers to pay more for coffee．

2.Where can you find the data that best support“growing artisanal coffee is beneficial”?

A. In paragraph 1．    B. In paragraph 2．

C. In paragraph 3．    D. In paragraph 4．

3.What do the words“jumping on the band wagon”in the last paragraph probably mean?

A. Making a large profit．    B. Following the general trend．

C. Gaining a good reputation．    D. Avoiding the fierce competition．

4.What’s the author’s purpose in writing the text?

A. To advocate ethical coffee．    B. To advertise coffee business．

C. To help customers to save money．    D. To introduce the art of processing coffee．

Answer

1. D

2. C

3. B

4. A

【解析】

本文为议论文。现如今咖啡馆到处都是，它们提供尽可能多的咖啡品种。文章论述了为什么越来越多的顾客愿意花更多钱买一杯“道德”咖啡的原因。

1.推理判断题。根据第一段中的“However，an increasing number of Western consumers are happy to pay a little more for their cup in order to ensure that it comes from an ethically(道德地)produced and sustainable source．”（然而，越来越多的西方消费者愿意为他们的咖啡多花点钱，以确保它来自一个合乎道德的生产和可持续的来源）可推知，本段主要讲述顾客花更多钱买咖啡的原因。故D选项正确。

2.细节理解题。根据第三段中的“Wipo’s figures s…make a huge difference to the growers and their communities．”及“the export price is$1．45．Most of this goes to the farmer．The price almost double…But farmers…make over $5 per pound．”可知，在本段中能找到“种植手工咖啡是有益的”的数据。故C选项正确。

3.词义猜测题。根据上文对手工种植咖啡的好处的描述可推知，此处指“以至于更成熟的咖啡企业通过购买手工竞争对手以跟随这种趋势。”故B选项正确。

4.目的推断题。文章介绍了咖啡现在变的越来越流行，而且种植咖啡所带来的好处，从而可以推断出，作者希望通过这篇文章给大家推荐“道德”咖啡。故A选项正确。