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When it comes to gift-giving, not only m...

When it comes to gift-giving, not only must the gift giver attempt to infer the recipient's(接受者的) tastes, needs, desires, and reactions, the gift selection may also be affected by the information which it would appear to convey about the giver and the giver-recipient relationship. The ancient practice of gift-giving is still common and important in modern cultures. For instance, Lowes Turner. and Willis (1971) mention a series of British Gallup Polls from 1963-1967, in which it was found that over 90 percent of the adult population did some Christmas gift-giving each year.

Gift-giving has been treated from a variety of related theoretical aspects. A famous theoretical analysis of the gift-giving process is an essay by French anthropologist- sociologist Marcell Mauss(1923). Based on his examination of gift-giving, Mauss concluded that gift-giving is a self-perpetuating(不停的) system of reciprocity. More specifically, Mauss summarized three types of obligations (义务): the obligation to give; the obligation to receive; the obligation to repay.

The obligation to give may be based on moral or religious necessities, with the need to recognize and keep a status hierarchy(等级制度) or the need to establish or keep peaceful relations. Receiving is seen as similarly obligatory. Mauss noted however that there is a certain tension created in receiving a gift since acceptance is an implied recognition of dependence on the giver. This tension may then be reduced by meeting the third obligation, the obligation to repay. Failure to repay or failure to repay adequately results in a loss of status and self-esteem. Adequate or overly adequate repayment, on the other hand, creates an obligation to repay on the part of the original giver, and the cycle is reinitiated.

Schwartz (1967) noted that beyond the functions served by the general process of gift exchange, the characteristics of the gift itself also act as a powerful statement of the giver’s perception(洞察力) of the recipient. He also suggested that acceptance of a particular gift constitutes an acknowledgment and acceptance of the identity that the gift is seen to imply. Among children this may lead to lasting changes in self-perceptions, but probably gifts have less influence on the self- concept of an adult.

There can be little doubt that gift-giving is a common experience in human life and consumer behavior.

1.What does the author want to stress by mentioning the example in Paragraph 1?

A. The anxiety between gift-givers and receivers.

B. The recent increase in gift-giving around Christmas time.

C. The common practice of gift-giving on special occasions.

D. The differences in gift-giving between ancient and modern times.

2.We can conclude that Mauss suggests a self-perpetuating system of reciprocity ______.

A. requires equal participation in a relationship

B. functions as a form of showing different status

C. shows an increasing amount of pressure on gift-giving

D. is a form of communication between gift-givers and recipients

3.What does the underlined word “ reinitiated” in Paragraph 3 probably mean?

A. Started again.    B. Prevented again.    C. Examined again.    D. Explained again.

4.How would Schwartz describe the gift-exchange process?

A. Stressful.    B. Symbolic.    C. Accidental.    D. Discouraging

 

1. C 2. D 3. A 4. B 【解析】 本文是一篇说明文,送礼的习俗在现代仍然普遍并且重要,法国社会学家Mauss认为送礼是自我延续的互惠体系,并总结出了三种义务:赠送者送礼,接受者回赠,再赠送,从而进入了赠送与回赠的不断循环,另一位社会学家Schwartz则认为礼物本身的特点说明了赠送者对接受者的看法,具有一定的象征意义。 1.推理判断题。根据第一段中的“The ancient practice of gift-giving is still common and important in modern cultures.”可知,在特殊场合送礼的习俗在现代仍然普遍并且重要,接下来的例子就是为了证明这一点,故C项正确。 2.推理判断题。根据第二段中的“More specifically, Mauss summarized three types of obligations : the obligation to give; the obligation to receive; the obligation to repay.”可知,Mauss总结了自我延续的互惠体系中的三种义务,赠送者的义务,接受者的义务以及回赠的义务,这三种义务让送礼在赠送者和接受者之间循环,因此他认为自我延续的互惠体系是礼物赠送者和接受者间的一种交流方式,故D项正确。 3.词义猜测题。根据画线词前的“Adequate or overly adequate repayment, on the other hand, creates an obligation to repay on the part of the original giver”可知,相当的或过度回赠会让最初的送礼人有继续回赠的义务,而后送礼的循环就会再次开始,由此可知画线词词义为“再次开始”,故A项正确。 4.细节理解题。根据倒数第二段中的“Schwartz (1967) noted that beyond the functions served by the general process of gift exchange, the characteristics of the gift itself also act as a powerful statement of the giver’s perception of the recipient.”可知,Schwartz认为礼物本身的特点说明了赠送者对接受者的看法,具有一定的象征意义,故B项正确。
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