I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one—it’s so simple. And I like the stories behind them, which made me forget all other things. McDonald’s, Apple, Mercedes Benz and Adidas own great logos as well, and they are among my favorites.
Nike
In the Greek myth, Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess. Nike’s logo was designed by Carolyn Davidson in 1971 for $35, and was registered as a trademark in 1995.
McDonald’s
The logo was designed in 1962 by Jim Schindler to resemble the arch-shaped(拱形的) signs on the side of the company’s then walk-up hamburger stand. Later on, the two golden arches were combined together to form the M. The McDonald’s name was added to the logo in 1968.
Apple
There are different stories behind Apple’s logo. The first logo was a reference to the religious story of Adam and Eve, in which the apple represented the fruit of the Tree of Knowledge. One year later, the second logo was designed in 1977 by Steve Jobs and Ronald Wayne, and it described Sir Isaac Newton sitting under an apple tree. This logo didn’t stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff’s “rainbow apple”, a rainbow-colored silhouette(轮廓) of an apple with a bite taken out of it. And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.
Mercedes Benz
The Mercedes Benz logo, which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three-pointed star that represents its rule of the land, the sea and the air. The company was founded by Gottlieb Daimler and Wilhelm Maybach. Mercedes is the name of Maybach’s elder daughter, while Benz came as a result of a combination with Benz, Cie and DMG in 1926.
Adidas
The Adidas logo, which was created by the founder of the company Adi Dassler, represents mountains, pointing towards the challenges that are seen ahead and goals that can be achieved. The logo was used for the first time in 1967.
1.What does the author think of the stories of the great logos?
A. They are boring. B. They are out of date.
C. They are attractive. D. They are practical.
2.We can learn that Apple’s present logo is .
A. the religious story of Adam and Eve. B. a bitten apple with only one color.
C. Newton’s sitting under an apple tree. D. the rainbow-colored bitten apple.
3.Which of the following time orders describes the births of the great logos?
A. Mercedes Benz - McDonald’s - Nike - Apple.
B. Nike - McDonald’s- Apple- Mercedes Benz.
C. McDonald’s– Apple- Nike- Mercedes Benz.
D. Nike- Mercedes Benz - McDonald’s- Apple.
听下面一段独白，回答以下小题。
1.What did the frog ask the princess to do?
A. Give him a necklace. B. Be his friend. C. Leave him alone.
2.How did the princess feel the first time the frog said to her?
A. Fooled. B. Excited. C. Annoyed.
3.What did the king want his daughter to do?
A. Drive the frog away. B. Keep her promise. C. Marry the frog.
4.What happened at the end of the story?
A. The frog turned into a person.
B. The frog had tea with the princess.
C. The frog caught an evil spirit.
听下面一段较长对话，回答以下小题。
1.Who is the man?
A. Megan’s father. B. Megan's teacher. C. Megan’s classmate.
2.What does the woman want Megan to do?
A. Joke around with others. B. Take some pictures. C. Speak a little more in class.
3.What did some kids do that hurt Megan's feelings?
A. They stole her phone. B. They ignored her at lunch.
C. They made fun of her appearance.
4.What will the woman do tomorrow?
A. Apologize to Megan.
B. Buy Megan a new blouse.
C. Write some good comments on Facebook.
听下面一段较长对话，回答以下小题。
1.Why will the man go to Los Angeles?
A. To visit Hollywood. B. To look for movie stars. C. To see a TV show.
2.Who is Dr. Phil?
A. The man's friend. B. A TV host. C. The woman’s doctor.
3.Who will the woman probably call next?
A. A travel agent. B. Her boss. C. Her husband.
听下面一段较长对话，回答以下小题。
1.How long has the woman been playing the violin?
A. Since she was a child. B. For about five years. C. Since high school.
2.What did the woman mostly do in high school?
A. She sang. B. She played the piano. C. She played sports.
听下面一段较长对话，回答以下小题。
1.How did the man get a coloring book?
A. His employee bought it for him. B. His boss gave it to him.
C. He bought it himself.
2.What does the woman think of the man?
A. He is talented. B. He looks stressed. C. He makes her feel relaxed.
