A bright yellow “M” tells you that it’s a McDonald’s restaurant; we also associate the cheerful theme tune “I’m Lovin’ It” with the famous US fast food.
A brand’s music has a similar effect on its customers as its logo. “It appeals directly to the heart, where consumers’ decisions are really made,” wrote Marketing Week.
This is probably why companies from around the world have recently focused more on building a “sonic (声音的) identity”.
An example is the software company Tencent QQ. Since 2014, this Chinese company has been trying to trademark (申请商标权) its “Di-Di-Di-Di-Di-Di” notification sound. The trademark was finally approved on Nov 15, which means that Tencent’s “Di-Di-Di-Di-Di-Di” notification sound is now protected by law and can only be used by QQ.
Sound and music can also help tell stories. In Game of Thrones (《权力的游戏》) there are so many characters that it is difficult to memorize them all. So, they wrote melodies (旋律) specific to each family. The result is that characters do not only look familiar, but sound familiar too.
“I think a huge reason why sound inspires action is that, on an unconscious level, we are always listening,” Lauren Nagel, executive creative director at Pandora Media, told GeoMarketing. “You can close your eyes, but you can’t shut your ears.”
1.What is the influence of a brand’s music, according to Marketing Week?
A. It creates a relaxing environment.
B. It helps to get customers’ attention.
C. It makes the brand better known.
D. It encourages consumers to make quick decisions.
2.The example of Tencent QQ is mainly used to show ______.
A. how companies value their sounds and music
B. the importance of trademark protection
C. the lasting impact of a brand’s music
D. what makes a good notification sound
3.How does music help Game of Thrones?
A. It helps to create more impressive scenes.
B. It tells about the characters’ personalities.
C. It suggests that important things are coming.
D. It makes the characters easier to remember.
假设你们班将举行一场以“Why Should We Learn English”为主题的英语演讲比赛，请你结合以下内容，写一篇100词左右的英语演讲稿。
英语被广泛使用。
学习英语可以为我们带来很多好处，如可帮助我们考取理想大学，增强竞争力，了解外国文化，丰富生活。
注意：可适当增加细节，使行文流畅。开头与结尾已经写好，不计入总词数。
参考词汇：理想的 ideal 有竞争力的 competitive
Why Should We Learn English
Dear friends,
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
____________________________________________________________________________________________
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That’s all．Thank you．
增加：在缺词处加一个漏字符号(Λ)，并在其下面写出该加的词。
删除：把多余的词用斜线(＼)划掉。 修改：在错的词下划一横线，并在该词下面写出修改后的词。
注意：1．每处错误及其修改均仅限一词；
2．只允许修改10处，多者(从第11处起)不计分。
At 3:42 one of the greatest earthquake of the 20th century shook Tangshan．It seemed as if the world was at the end．A huge crack that was eight kilometers long and thirty meters wider cut across houses, roads and canals．Steam bursts from holes in the ground．Hard hills of rock became rivers of dirt．In fifteen terrible seconds a large city lay in ruin．The suffering of the people was extremely．Two-thirds of them died and injured during the earthquake．The number of people killing or injured reached more than 400,000．After the earthquake, everywhere the survivors looked nearly everything was destroyed．Bricks covered the ground like red autumn leaves and sand was now filled the wells instead of water．People were shocking and they felt hopeless．
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
Wang Wei and Wang Kun are brothers and sisters．They have dreamed of1.(take) a great bike trip．It was Wang Wei 2. first had the idea to cycle along the Mekong River and finally they 3. (ride) bicycles to travel along the river, 4.source is in Qinghai Province．When it enters Southeast Asia, it travels slowly through hills and low valleys and the plains5.rice grows．Despite the 6.(difficult), Wang Kun and Wang Wei were 7. (determination) to begin their journey at 8. altitude of more than 5,000 metres in Qinghai Province．During their journey, they enjoyed the 9. (continue) change of the weather．At last they reached Dali in Yunnan, where Dao Wei and Yu Hang joined them．The four of them went on10.their great bike trip．
A little boy invited his mother to attend his school’s first teacher-parent meeting. To the little boy’s __ , she said she would go. This _____be the first time that his classmates and teacher______his mother and he felt _____of her appearance. Although she was a beautiful woman, there was a severe scar（疤痕）that ______ nearly the entire right side of her face. The boy never wanted to _____why or how she got the scar.
At the meeting, the people were_____ by the kindness and natural beauty of his mother ____the scar, but the little boy was still embarrassed（尴尬）and _____ himself from everyone. He, however,_____ a conversation between his mother and his teacher.
The teacher asked ______,“How did you get the scar on your face?”
The mother replied,“______ my son was a baby, he was in a room that caught fire. Everyone was______ afraid to go in because the fire was______ ，so I went in. As I was running toward his bed, I saw a piece of wood coming down and I placed myself over him trying to protect him. I was knocked _____ but fortunately, a fireman came in and saved both of us.” She ______ the burned side of her face. “This scar will be _____ ,but to this day, I have never_______what I did.”
At this point, the little boy came out running toward his mother with tears in his eyes. He held her in his arms and felt a great______ of the sacrifice（牺牲）that his mother had made for him. He held her hand _______for the rest of the day.
1.A. enjoyment B. disappointment C. surprise D. excitement
2.A. would B. could C. should D. must
3.A. noticed B. greeted C. accepted D. met
4.A. sick B. ashamed C. afraid D. tired
5.A. included B. passed C. covered D. shaded
6.A. talk about B. think about C. care about D. hear about
7.A. impressed B. surprised C. excited D. comforted
8.A. in sight of B. by means of C. by way of D. in spite of
9.A. hid B. protected C. separated D. escaped
10.A. understood B. reminded C. heard D. learned
11.A. carefully B. seriously C. nervously D. anxiously
12.A. As B. When C. Since D. While
13.A. so B. much C. quite D. too
14.A. out of control B. under control C. in control D. over control
15.A. helpless B. hopeless C. senseless D. useless
16.A. pointed B. showed C. wiped D. touched
17.A. ugly B. lasting C. serious D. frightening
18.A. forgot B. recognized C. considered D. regretted
19.A. honor B. sense C. happiness D. pride
20.A. quietly B. slightly C. tightly D. suddenly
Tips for Cooking on a Tight Schedule
From my experience，there are three main reasons why people don't cook more often：ability，money，and time．1. Money is a topic I'll discuss another day．So today I want to give you some wisdom about how to make the most of the time you spend in the kitchen．Here are three tips for great cooking on a tight schedule：
1．Think ahead．The moments when I think cooking is a pain are when I'm already hungry and there's nothing ready to eat．So think ahead of the coming week．When will you have time to cook？Do you have the right materials already？2.
2．Make your time worth it．When you do find time to cook a meal，make the most of it and save yourself time later on．Are you making one loaf of bread？3. It takes around the same amount of time to make more of something．So save yourself the effort for a future meal．
3．4. This may surprise you，but one of the best tools for making cooking is to try new things．It gives you the chance to hit upon new ideas and recipes that can work well with your appetite and schedule．The more you learn and the more you try，the more ability you have to take control of your food and your schedule．
Hopefully that gives you a good start．5. And don't let a busy schedule discourage you from making some great changes in the way you eat and live!
A．Try new things．
B．Ability is easily improved．
C．Make three or four instead．
D．Understand your food better．
E．Cooking is a burden for many people．
F．Let cooking and living simply be a joy rather than a burden．
G．A little time planning ahead can save a lot of work later on．
