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Why Black Friday Shoppers Still Crowd St...

Why Black Friday Shoppers Still Crowd Stores

To many of us, the ideas of rushing out to a superstore the day after Thanksgiving is appealing. Why would anyone race to crowded stores when they could stay in with family, or watch college football? We can’t say we know the answer for sure. But we do feel amazed at those who pour into stores looking for Black Friday bargains. Seemingly, nothing can stop them. Not the weather. Not the crowds. And not the fact that hurrying to a store in the age of instant e-commerce seems so…last century.

To be sure, holiday shopping habits do appear to be shifting. The National Retail (零售) Federation has stopped breaking up its holiday sales numbers by whether they come from e-tail purchases or from physical stores. It’s a pretty good sign that retailers don’t want to bring further attention to the declining fortunes of brick-and-mortar stores.

But there is no denying that people still love going to stores. Actual shopping in actual places remains an important part of the holiday ceremony for millions of Americans. To many, it’s the difference between playing a sport and playing a video game. As commercial as stores may be, they are still places where actual human beings interact. In a store, the “courageous” shopper performs the approving act of finding a present. That item might be heavily promoted by the store, but it doesn’t drop into one’s cart. It is picked up and examined before a decision is made. Maybe it gets put back on the shelf when the shopper changes his or her mind. Maybe there is a conversation with a sales clerk. The process is not that different than it would have been decades ago.

Online, the shopper has barely logged in before being faced with disturbing algorithmic (大数据的) suggestions based on earlier purchases. This hardly qualifies as shopping. This hardly qualifies as thinking.

Perhaps we are reading too much into the Black Friday phenomenon. But we suspect one reason Black Friday remains is that it involves an act of resistance against the Internet age. That would hardly be unreasonable. There aren’t many studies showing that time spent in stores is bad for one’s health, while there are quite a few drawing a link between time spent online and depression. Perhaps the people crowding into stores aren’t the crazy ones after all.

1.What can we infer from the first two paragraphs?

A. Physical stores are not so popular as before.

B. People spend more on Black Friday bargains.

C. Americans have an unhealthy shopping habit.

D. Goods in stores are cheaper than those online.

2.The author thinks people love to go holiday shopping mainly because ________.

A. they feel tired of shopping online

B. they think it is good for their health

C. they hope to pass down the holiday tradition

D. they can have real communication with others

3.What does the author think of the Black Friday phenomenon?

A. Puzzling.

B. Unusual.

C. Out-of-date.

D. Understandable.

4.What is mainly discussed in the passage?

A. The psychology of shopping.

B. The development of retailing.

C. The influences of e-commerce.

D. The features of holiday economy.

 

1. A 2. D 3. D 4. A 【解析】 本文为议论文。文章论述了为什么黑色星期五的购物者仍然挤满商店? 1.推理判断题。根据第一、二段的描述可知,上世纪似乎没有什么能阻止人们进行“黑色星期五”的疯狂购物,现在电子商务时代匆匆忙忙地逛商店似乎不再是那种情况。由此可知,实体店不像以前那么受欢迎了。故A选项正确。 2.细节理解题。根据第三段中的As commercial as stores may be, they are still places where actual human beings interact.(尽管商店可能是商业性的,但它们仍然是实际人类互动的地方。)可知,作者认为人们喜欢去度假购物主要是因为他们可以与他人进行真正的交流。故D选项正确。 3.推理判断题。根据作者对于喜欢度假购物原因的解读及最后一段中的Perhaps the people crowding into stores aren’t the crazy ones after all.(也许人们涌入商店并不是疯狂的)可推知,作者对于黑色星期五现象是持理解态度的。故D选项正确。 4.主旨大意题。根据标题Why Black Friday Shoppers Still Crowd Stores以及通读全文可知,本文主要论述了电子商务时代为什么黑色星期五的购物者仍然挤满商店,解读了那些度假购物者的心理。故A选项正确。
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