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Company Names That Have Secret Meanings...

 

Company Names That Have Secret Meanings

Co-founder Larry Page was at a brainstorming session at Stanford for a new massive data indexing website. Someone suggested “googolplex”—one of the largest describable NUMBERS. Page shortened it to “googol.” When he later checked for the availability of the domain name, he made a mistake and typed in “google” instead. But he liked the name and registered it for himself and co-founder Sergey Brin.

This luxury car maker combined elements from the Ford and Oldsmobile companies when it was started in 1902 and later became known for its innovation and high quality. The company was named for the French explorer Antoine Laumet de la Mothe Cadillac, who founded the city of Detroit in 1701.

Company co-founder Gordon Bowker has said that while brainstorming names, someone brought out a map that featured the old mining town of Starbo. That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick. Not only the company name but also the origin of its logo has aroused great curiosity.

The inventor of Rolex, Hans Wilsdorf, was looking to make an elegant, yet precise, wristwatch. He wanted a name that was easy to say, worked in different languages, and looked good on the watches. He settled on Rolex in 1908.

 

 

1.Which company name has a close relationship with literature?

A. Google.    B. Cadillac.

C. Starbucks.    D. Rolex.

2.Which of the following statements is True?

A. Google was adopted because “googol” was not available then.

B. Cadillac was named after the founding father of the company.

C. Starbucks was used due to the co-founder’s love for his town.

D. Hans Wilsdorf intended Rolex to be universally accepted.

 

1. C 2. D 【解析】 本文是说明文。介绍了四家公司名字背后蕴藏的故事。 1.推理判断题。根据原文中That may have led him to think of Starbuck, the first mate in Herman Melville’s famous novel, Moby Dick.星巴克联合创始人由小镇名Starbo,联想到了Herman Melville的《白鲸》可得知答案为C。 2.推理判断题。由原文“He wanted a name that was easy to say, worked in different languages, and looked good on the watches.”可推断,他想要一个他想要一个容易说的名字,一个被普遍接受的名字,故选D。
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