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Kentucky Fried Chicken has filed a lawsu...

Kentucky Fried Chicken has filed a lawsuit(提起诉讼) against three companies in China because their social media accounts spread false information about its food including that its chickens have eight legs The case comes as the Beijing government holds an activity to clean up rumours (谣言)on social media(媒体). Internet marketers have been accused (指控) of trying to control online opinions of their customers by posting false information about their competitors

In an announcement posted on its Chinese website KFC said one of the best-known false rumours was that chickens used by the company have six wings and eight legs It is requesting 1.5 million yuan and an official apology from each of three companies It is also asking for an immediate stop to their activities to hurt it by spreading rumours

The fried chicken chain is China's biggest restaurant operator and is a kind of fast food for young people in China It has more than 4 600 restaurants in the country and on average opens a new branch every day KFC'S China chief executive officer(行政长官), Qu Cuirong said that it is difficult for companies to protect their brands(品牌) against rumours because it is hard for them to collect evidence She added "The efforts by the government in recent years to purify(净化) the online environment have offered us much more confidence"

The companies are Shanxi Weilukuang Technology Company Taiyuan Zero Point Technology Company and Yingchenanzhi Success and Culture Communication in Shenzhen south-east China Calls to numbers listed for the companies either rang unanswered or were not available In fact authorities(官方) began an activity two years ago to clean up what they called online rumours Comments in state media have argued that a clean-up is needed

1.The reason why KFC filed a lawsuit against three Chinese companies is that ______

A. they started an activity to control KFC

B. they spread untrue information about KFC

C. they have been acting against the law

D. they are acting as customers to spread information

2.What can be learned from the second paragraph ______

A. KFC uses chickens that have six wings and eight legs

B. Only one rumor about KFC'S chickens has been spread

C. KFC is asking for a large sum of money and an apology

D. The three companies have accepted KFC'S request

3.According to the last paragraph we know that ______

A. the three companies are in the same province

B. no one in the three companies answered the phone

C. everyone thought that cleaning up the online rumours was necessary

D. nobody has called the three companies

4.Where can we most probably find this text ______

A. On a fashion website    B. In a food magazine

C. On an official poster    D. In a newspaper

 

1. B 2. C 3. B 4. D 【解析】 这是新闻报道阅读。文章报道了肯德基对三家中国公司提起诉讼的事情。 1.细节理解题。根据第一段的Kentucky Fried Chicken has filed a lawsuit(提起诉讼) against three companies in China, because their social media accounts spread false information about its food, including that its chickens have eight legs.可知,肯德基之所以对三家中国公司提起诉讼,是因为他们散布了有关肯德基的不真实信息,故选B。 2.细节理解题。根据第二段的句子 It is requesting 1.5 million yuan and an official apology from each of three companies. 可知,肯德基要求一大笔钱和道歉,故选C, 3.推理判断题。根据最后一段的句子Calls to numbers listed for the companies either rang unanswered or were not available.可知,三家公司中没有人接电话,故选B。 4.推理判断题。根据最后一段的可知,这篇文章是新闻报道,报道了肯德基对三家中国公司提起诉讼的事情,故选D。
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In the near future daily newspapers and monthly magazines will probably disappear Electronic media(媒体) can provide the same information faster and cheaper The Internet together with laptops and mobile phones makes it possible that almost everyone can at any time and in almost any place get some news for free or for few fees

You'll browse the computer newspapers or magazines just like turning on TV An electronic voice will tell you stories about the latest events You'll even get to choose the kind of voice you want to hear Want more information on the brief story A simple touch makes the whole text appear

There are the predictions from the experts working on the newspapers of the future Imagined as part of home media and entertainment systems computer newspapers and magazines would unite printed and broadcast news offering information and analyzing video images of news events

The continuing loss of readers will lead to a small number of advertisements in newspapers It makes no sense to spend millions of dollars to print ads

With the development of technology more and more electronic media have been created until now but replacing the traditional newspapers and magazines has a long way to go because the resistance to computer newspapers and magazines from journalism(新闻业) may be much stronger Since it is such a cultural change it may be not until the present journalists(新闻工作者), who aren't used to it die off that the newspaper industry is not considered as an industry any longer Anyway technology is making the traditional newspapers and magazines disappear gradually

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D. you can easily store information for the future use

2.The underlined word "resistance" in the fifth paragraph probably means ______

A. a thought which directs your action

B. an idea which is different from others

C. a force that helps you do something

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A. new things will replace the old ones in the future

B. traditional newspapers and magazines will disappear soon

C. all technological developments are very important

D. traditional newspapers and magazines will be more popular

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A. tell readers what newspapers and magazines are like in the future

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D. say traditional newspapers and magazines are better than before

 

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    4-Day Classic Beijing Tour The 4-day classic Beijing tour is designed for tourists who come to visit China for the first timeIt covers the most popular and typical places in Beijingfully displaying the sceneryculturehistorylocal lifestyles and featuresfood and drinksbusinessetcfor you

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