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Since App Store was set up, it has been ...

    Since App Store was set up, it has been selling consumers one simple thing choice. Whether you wanted to play games, read the news, or do a thousand other things, there was something for whatever you desired.

Then something funny happened. Logging into the App Store today is like going into a shopping mall with only a coupon(优惠券) for one thing: There’s so much choice; it might be easier to give up than to choose.

It isn’t consumers who are burdened, though. Too much content of all kinds also has economic effects. When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.

So what is the way forward? It may well be to turn less choice itself to the marketing strategy. There are already signs that this is happening. Firstly content companies are looking to prevent their offerings from getting lost in the tons of stuff. Most obvious is Disney, which is planning to open its own streaming service next year. The point is to narrow the focus so that those seeking Disney cartoons will have one place to go, rather than being around various services.

Yet if that represents a careful first step, there are more extreme options too. Consider the idea of a wine club: from tens of thousands of bottles each year, subscribers pay someone to select the most interesting ones. Perhaps what comes next for digital content is similar-carefully selected offerings from trusted sources that put choices in the hands of someone else in order to get rid of the anxiety of choosing.

Up to now, too much choice in digital media has only one solution: the algorithm(运算法则). But we ve seen the trouble with algorithms on You Tube They feed you only what you’ve already said you like, not things you may not know you re into. Worse, they have a tendency to serve up disturbing content he way forward cant simply be more or better algorithms.

Instead, it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.

As we move further into the digital revolution, what people ask for is clear: Less.

1.What will too much choice of content on the market result in?

A. The shutdown of companies    B. The anxiety of consumers

C. The poor quality of products    D. The slowdown of economy

2.Which of the following statements is TRUE according to Paragraphs 4 and 5?

A. Content companies should withdraw their offerings online

B. Content companies should post their offerings on App Store

C. Content companies adopt different methods to narrow the consumers focus

D. Content companies open their own streaming services on You Tube

3.How do algorithms probably respond to consumers needs?

A. They make a better choice for them    B. They help to remove disturbing content

C. They change their interest in digital media    D. They fail to offer what they possibly like

4.What is the authors attitude towards limiting the choice consumers have

A. Approving.    B. Skeptical

C. Opposing.    D. Neutral

 

1. B 2. C 3. D 4. A 【解析】 这是一篇说明文。说明了APP商店上过多的产品选择也会产生经济影响。当有无数的选择时,它会带来压力,压低价格,让我们有点疯狂。 1.细节理解题。第三段最后一句“When countless choices are available, it causes pressure, pushing prices down and driving us a bit crazy.”可知市场太多的目录选择导致了消费者的焦虑情绪,故选B。 2.判断推理题。根据第四、五段的具体内容和段意,可知这两段主要讲述的是不同公司如何帮助消费者缩小选择范围的。故选C。 3.细节理解题。倒数第三段倒数第二句“They feed you only what you’ve already said you like, not things you may not know you re into.”可知计算机程序对消费者需求的反应是,只给他们已经说过的喜欢的东西,而不是他们可能喜欢的东西。故选D。 4.主旨大意题。根据倒数第二段“it's time for digital companies to start thinking about how to put limits on things: on how much we can use a device, or what we are available to choose from.”可知作者是支持限制消费者拥有的选择的,故选A。
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    Canada is a bilingual country with "co-official " languages. English and French enjoy equal status as the official languages of all government agencies in Canada. This means that the public has the right to communicate with and receive services from government in either English or French. Government employees have the right to work in the official language of their choice in certain bilingual regions.

Like the United States, Canada started as a colony. Beginning in the 1500s it was part of New France but later became a British colony after the Seven Years’  War. As a result, the Canadian government recognized the languages of both colonizers: France and England. The Constitution (宪法)Act of 1867 admitted the use of both languages in federal courts. Years later, Canada strengthened its commitment to bilingualism when it passed the Official Languages Act of 1969, which reconfirmed the constitutional origins of its co official languages.

Recognition of both English and French protects the rights of all Canadians. Among other benefits, the 1969 Act recognized the Canadian citizens should be able to access federal laws and government documents, whether their native language was French or English. The general law also requires that consumer products feature bilingual packaging throughout the country.

The Canadian government is committed to advancing the equality and the use of English and French and provides support to the development of English and French minority communities. However, the reality is that most Canadians speak English, and of course, many Canadians speak another language entirely.

Although the federal government theoretically guarantees bilingual services in all areas, there are many regions where English is the clear majority language so the government does not offer services in French in those regions. Canadians use the phrase "where numbers justify "to indicate whether a local populations language requires bilingual services from the government.

While many Canadians are bilingual in English and French, Statistics. Canada finds that over 200 other languages were reported as a language spoken by its people. About two-thirds of the respondents who spoke one of these languages also spoke either English or French

1.Why are two official languages accepted in Canada?

A. The language-using tradition caused by Canada's colonial history

B. The theoretical commitment made by Canadian courts in the past

C. The welcome attitude towards people coming from all over the world

D. The mastery of two languages of Canadians because of school education

2.What is the current situation of official languages in Canada?

A. People speaking English are superior because of their access to federal laws

B. Federal governments have to provide bilingual services to all citizens in Canada

C. French minority communities are given more support due to their language-using history

D. There are more people speaking English than French in some parts of Canada

3.What can we infer from the passage?

A. The legal court usage of French and English was established in Canada in 1969.

B. Some Canadians in certain districts might speak neither English nor French

C. Either French or English should be used on products in Canada according to the law

D. English has gained superior legal position to French because of bigger users in Canada

4.Which is the best title of the passage?

A. The Official Languages in Canada    B. Canada, a Multiple-language Land

C. Balancing English and French in Canada    D. Advancing English and French in Canada

 

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My dream is to get a job in the NHS. But now, Im just focused on trying to get the best grades I can. Whenever I find life hard, I tell myself this is about my future.

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A. Actions speak louder than words    B. God help those who help the themselves

C. A penny saved is a penny earned    D. Where there is life, there is hope

 

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WHERE ARE WE GOING TODAY?

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How about the inflatable(可充气的) obstacle course Do you think you will be able to walk around it as you re bouncing everywhere? Maybe you want to take a swim in the ball pool.

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Adult: $3 per person(Parents are free if there are two children to play.)

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Time: 12: 00-7: 00 P.m. from Monday to Thursday.

Address. 401 West. Los Feliz Blvd. Suite E. Glendale. CA.

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1.Who will probably regard the Play Indoor Playground as the most appealing?

A. Families that want some challenges

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D. Parents who want to play games with kids.

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C. $24    D. $26

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C. To recommend some sports activities    D. To advertise an indoor playground

 

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参考词汇:complaint n. 投诉Bookworm Series 书虫系列读物

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