Question

    Many young people would like to make a booth（货摊）to do business on the street in the name of entrepreneurship（创业精神）and sell lemon. It might seem like an easy sell-kids offering cool drinks. Some entrepreneurs offer their tips on how to make money from this.

Joe Mansueto, founder of the investment company Morningstar, sold lemonade as a kid. "You should always pay attention to customers," he said. "When somebody's walking down the street, get out from behind the booth, greet them, talk to them and just make friends with them to attract more customers."

However, his two sons decided to sell a different drink. When they were 8 and 10, his boys sold cocoa outside their home. The great thing about business is that there are really no rules. You can be creative and try something different, Mansueto said.

But it wasn't enough for US representative Mike Quigley and his older brother to sell drinks. They sold old books at the booth and would rent them out for customers to read while they enjoyed their drinks.

Adam Ochstein, founder of StratEx Partners, a human resources service company, gave frequent visitors cards which were printed with a lemon. Every five drinks, customers got one card which allowed them to pay less than half of the next drink. However, they didn't price the drinks. "If you want to give nothing, give nothing. If you want to give $2, give $2. I think we had let the adults give more money than they probably would like to, "Today, he suggests kids use social media for marketing. He said, "It can tell people where the booth is going to be and what unique specials you're running."

1.What is paragraph 2 mainly about?

A. How to set up a big company.

B. How to attract more customers.

C. How to make friends with others.

D. How to tell apart rich customers.

2.How did Mike Quigley make his booth different from the others?

A. By selling cocoa outside their home.

B. By renting used books to the customers.

C. By making friends with his customers.

D. By lending new books to his customers.

3.What advice about the booth does Ochstein give to kids?

A. Giving visitors free drinks

B. Giving visitors cards with a lemon

C. Taking advantage of social media

D. Allowing customers to pay less money

4.What is the best title for the text?

A. Street business B. Marketing fashion

C. Service culture D. Social activities

Answer

1.B

2.B

3.C

4.A

【解析】

这是一篇夹叙夹议的文章。文章主要讲了企业家现身说法，讲授货摊生意的营销技巧。

1.段落大意题。第二段Joe Mansueto, founder of the investment company Morningstar, sold lemonade as a kid. “You should always pay attention to customers,” he said. “When somebody’s walking down the street, get out from behind the booth, greet them, talk to them and just make friends with them to attract more customers.”（ 投资公司晨星(Morningstar)的创始人乔·曼苏托(Joe Mansueto)小时候卖柠檬水。“你应该一直关注客户，”他说。“当有人在街上走的时候，从摊位后面走出来，跟他们打招呼，跟他们说话，和他们交朋友，吸引更多的顾客。”）可知第二段主要讲了如何吸引更多的客户，故选B。

2.细节理解题。答案定位在倒数第二段They sold old books at the booth and would rent them out for customers to read while they enjoyed their drinks.可知通过把用过的书租给顾客，Mike Quigley使他的摊位与众不同，故选B。

3.细节理解题。答案定位在最后一段“Today, he suggests kids use social media for marketing.” He said可知Ochstein建议孩子们利用社交媒体，故选C。

4.主旨大意题。第一段Some entrepreneurs offer their tips on how to make money from this.是文章的主题句，结合全文内容，可知这篇文章主要讲了货摊生意的营销技巧，故选A。