Question

    Spotify can tell if you're sad. Here's why that should scare you. Want to figure out if someone is a patient with a mental disability: Ask them what their favorite song is. A New York University study last year found that people who loved Eminem's Lose Yourself and Justin Bieber's What Do You Mean? were more likely to have trouble with mental disabilities than people who were into Dire Straits.

Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs. They conclude this from the sort of music you're listening to, combined with where and when you're listening to it, along with third-party data that might be available.

Now, to be clear, there's nothing significantly illegal about what Spotify is doing with your information. I certainly don't think that they are working with shadowy consulting firms to serve you ads selling a culture struggle while you're listening to music that suggests you might be in a terrible situation. However, I find it disappointing that our personal, private moments with music are increasingly being turned into information points and offered to advertisers.

You can see where this could go, can't you? As ad targeting gets ever more accurate, businessmen will have the ability to target our feelings in potentially improper ways. According to one study, you are more likely to spend more on a product if you're feeling sad. You can imagine some companies might take advantage of that. And on that note, I'm feeling a little down about all this. Head off to treat myself to something expensive.

1.What's the purpose of the first paragraph?

A. To introduce a new song. B. To draw readers' attention.

C. To help more patients. D. To promote a new medium.

2.Spotify improves its ability to analyze information to   .

A. provide services for the government B. work with shadowy consulting firms

C. get listeners' personal information D. help businessmen attract consumers

3.What's the author's attitude towards Spotify?

A. Uncertain. B. Supportive. C. Positive. D. Dissatisfied.

4.Who is the text probably designed for?

A. Internet users. B. Officials. C. Researchers. D. Managers.

Answer

1.B

2.D

3.D

4.A

【解析】

这是一篇说明文。文章介绍了Spotify一直在提高分析信息的能力，帮助商家针对消费者投放专门针对他们需求的广告。他们从你所听的音乐类型，以及你在何时何地听音乐，以及可能可用的第三方数据中得出结论，从而刺激你去消费。

1.推理判断题。第一段主要说了Spotify可以通过你听的音乐判断出你是否悲伤，你的精神状态如何。结合四个选项可推断出，作者这样写，是为了引起读者的注意，故选B。

2.细节理解题。根据第二段的Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs.可知，Spotify提高分析信息的能力是为了帮助商人吸引顾客。故选D。

3.推理判断题。根据最后一段的You can imagine some companies might take advantage of that. And on that note, I'm feeling a little down about all this.可知，作者认为一些公司会利用这一点，因此感到有些沮丧，由此可知，作者对此是不满的。故选D。

4.推理判断题。文章主要想大家介绍了有人根据我们听的音乐来获取我们的信息，从而利用这一点吸引我们去消费，由此可推断出，作者写这篇文章是为那些网络使用者而写的。故选A。