Question

    Corporate culture is the values and beliefs a company develops over time.The role of corporate culture isto improve a company’s mission and strategies,with long-term hopes of improvements in a company’s profit.Mostly corporate culture comes from a company’s top management.

One role of corporate culture is to influence employee behavior, honesty, and compliance（服从）. A company does not have to necessarily create a direct influence for these actions.A direct influence may be a setof written regulations or other policies,and while these may be in place,the corporate culture is usually moreof an indirect influence.

While many companies try to create corporate culture through the use of written policies,its role isharder to define.The human factor has an influence on how corporate culture is expressed.The way uppermanagement acts and reacts to various situations defines how lower-level employees will act,and this aspectmay be more important than any written policy.

A company’s corporate culture can also extend beyond the walls of the business. Consumers who believe a company to be honest and forthright（直率）may be more loyal in their buying behavior. Employees in a company’s customer service department can also exhibit positive corporate culture to outside individuals.Inthis case,the culture creates a link between the company’s employees and its customers.How customers reactmay be a direct result from the company’s corporate culture.

Product quality can also be influenced by a company’s corporate culture.Companies that focus only onprofits may decide to avoid high-quality materials in products,but try to suggest that the products are ofhigher quality than they really are.This negative culture can then result in lower brand loyalty withconsumers.

1.What do we know about corporate culture from this passage?

A. It is a set of rules and regulations.

B. It is the way the employees act.

C. It is the values and beliefs of a company.

D. It is the long term hope of a company.

2.Which of the following is more efficient in creating corporate culture?

A. Making a set of rules and regulations.

B. Setting an example for the employees.

C. Learning the corporate culture regularly.

D. Encouraging the employees to work harder.

3.What can we infer from the fourth paragraph?

A. The customer is always right.

B. Corporate culture has different functions.

C. Without corporate culture,a company will die.

D. Positive corporate culture can promote sales.

4.Which word can describe the companies mentioned in the last paragraph?

A. Creative. B. Efficient.

C. Dishonest. D. Disloyal.

Answer

1.C

2.B

3.D

4.C

【解析】

这是一篇说明文。企业文化是一个公司随着时间的推移而发展起来的价值观和信念。企业文化的作用是完善企业的使命和战略，并有望长期企业利润的提高。文章并指出了企业文化对企业销量和质量的影响作用。

1.细节理解题。根据文章第一句“Corporate culture is the values and beliefs a company develops over time.”可知企业文化是一个公司随着时间的推移而发展起来的价值观和信念。故选C。

2.推理判断题。根据第一段最后一句“Mostly corporate culture comes from a company’s top management.”可知企业文化大多来自公司的高层管理人员。即树立员工榜样更能有效地创造企业文化，故选B。

3.推理判断题。根据第四段倒数第二、三句“Employees in a company’s customer service department can also exhibit positive corporate culture to outside individuals. In this case, the culture creates a link between the company’s employees and its customers.”可知公司客服部门的员工也可以向外界展示积极的企业文化。在这种情况下，企业文化在员工和客户之间建立了联系，而客户的反应可能是公司企业文化的直接结果。即可知积极的企业文化可以促进销售。故选D

4.细节理解题。最后一段第二句“Companies that focus only on profits may decide to avoid high-quality materials in products, but try to suggest that the products are of higher quality than they really are.”可知那些只注重利润的公司可能会决定在产品中避免使用高质量的材料，但要尽量表明产品的质量比实际质量高。公司用低质量的产品冒充品质好的产品，这是一种“不诚实”的行为，故选C。