Question

    I was reading these interesting stories behind a group of great logos（商标） in the world. Personally Nike is my favorite one﹣it's so simple.  And I liked the stories behind them, which made me forget all other things.  McDonald's, Apple, and Mercedes Benz own great logos as well, and they are among my favorites.

Nike

In the Greek myth,  Nike is the goddess of victory and the source of inspiration for soldiers. This logo represents the wing in the famous statue of the Greek goddess.  Nike's logo was designed by Carolyn Davidson in 1971 for﹩35, and was registered as a trademark in 1995.

McDonald's

The logo was designed in 1962 by Jim Schindler to resemble the arch shaped （拱形的） signs on the side of the company's then walk﹣up hamburger stand. Later on,  the two golden arches were combined together to form the M. The McDonald's name was added to the logo in 1968.

Apple

There are different stories behind Apple's logo.  The first logo was a reference to the religious story of Adam and Eve,  in which the apple represented the fruit of the Tree of Knowledge. One year later,  the second logo was designed in 1977 by Steven Jobs and Ronald Wayne,  and it described Sir Isaac Newton sitting under an apple tree. This logo didn't stay long. One year later it was replaced almost immediately by graphic designer Rob Janoff's "rainbow apple",  a rainbow﹣colored silhouette （轮廓） of an apple with a bite taken out of it.  And then the rainbow﹣colored apple was replaced by the one﹣colored logo in 1998.  It has not been changed so far.

Mercedes Benz

The Mercedes Benz logo,  which was originally created by Gottlieb Daimler in 1909, consists of a simple description of a three﹣pointed star that represents its rule of the land, the sea and the air.  The company was founded by Gottlieb Daimler and Wilhelm Maybach.  Mercedes is the name of Maybach's elder daughter, while Benz came as a result of a combination with Benz Cie and DMG in 1926.

1.What does the author think of the stories of the great logos?

A. They are boring. B. They are attractive.

C. They are out of date. D. They are practical.

2.We can learn that Apple's present logo is     ___.

A. a bitten apple with only one color B. Newton's sitting under an apple tree

C. the religious story of Adam and Eve D. the rainbow﹣colored bitten apple

3.Which of the following time orders describes the births of the great logos?

A. Nike ﹣ McDonald's ﹣ Apple ﹣ Mercedes Benz．

B. Mercedes Benz ﹣ Apple ﹣ Nike ﹣ McDonald's．

C. Mercedes Benz ﹣ McDonald's ﹣ Nike ﹣ Apple．

D. Nike ﹣ Mercedes Benz ﹣ McDonald's ﹣ Apple．

Answer

1.B

2.A

3.C

【解析】

本文属于说明文，讲述了几种很受欢迎的品牌他们所代表的理念，在耐克，苹果，麦当劳，奔驰，阿迪达斯等这些知名品牌的设计中都有着深刻的理念融入其中。

1.细节理解题。根据第一段I was reading these interesting stories behind a group of great logos in the world. Personally Nike is my favorite one – it’s so simple. And I liked the stories behind them, which made me forget all other things.可知，在世界上每一个伟大的理念背后都有着有趣的故事，就我个人来说，耐克是我最喜欢的，我喜欢这些品牌背后的故事，他使我忘记所有其它的事情，从本句来看这些故事是很吸引人的。故答案应为B。

2.细节推理题。从第四段的句子:a rainbow- colored silhouette (轮廓) of an apple with a bite taken out of it. And then the rainbow- colored apple was replaced by the one- colored logo in 1998. It has not been changed so far.可知苹果符号的设计理念被改变了很多次，彩虹颜色的苹果被一种颜色的咬过的苹果所替代，故答案应为A。

3.推理判断题。Nike’s logo was designed by Carolyn Davidson in 1971 for $ 35 Nike的理念是在1971年由Carolyn Davidson设计出来；The logo was designed in 1962 by Jim Schindler麦当劳的理念设计于1962年；And then the rainbow-colored apple was replaced by the one-colored logo in 1998. It has not been changed so far.苹果的理念是在1998年确定下来，直到现在没有改变；Benz came as a result of a combination with Benz, Cie and DMG in 1926.1926年设计出了奔驰的符合。所以答案应为C。