Question

Directions: After reading the passage below, fill in the blanks to make the passage coherent and grammatically correct. For the blanks with a given word, fill in each blank with the proper form of the given word; for the other blanks, use one word that best fits each blank.

When Jennifer Lawrence tripped on her way to accept her best actress Oscar one year, her pink princess-like Dior dress 1. (capture) in all its glory. The unscripted moment became hot topic throughout social media.

That bonus air-time for a single dress at one of the worlds global events is priceless for the likes of Dior, one of the 2. (influential) fashion houses in the luxury marketplace.

Success on the red carpet can earn exposure and profits for luxury brands for years 3.(come). The red carpet, which will be televised live before Academy Award ceremony, presents a great opportunity for a designer to reach an audience that expands 4.the fashion setting. The Lawrence dress received about 40 million mentions on various social media.

One way of estimating the monetary benefits of having a standout dress on the red carpet is to compare how much a brand would otherwise spend on commercial advertising during the same time.  5.Lawrence had only 75 seconds of solo camera time for her Oscar acceptance speech, Dior had to pay more than $4 million for a commercial spot of the same duration on similar occasions. And this didn't include the time 6. (devote) to Lawrence and her dress on the pre-show televised red carpet. Lawrence, 23, had an advertising contract with Dior. 7.the group’s deal with Lawrence affected its sales was clearly stated in its annual financial report. That year, the group clothing section’s profits  8.(total)165 million euros, up 26 percent from the previous year.

Heston, the founder of a publicity firm,  9.success stories include introducing Jimmy Choo shoes and designer Saab to Hollywood, believes that the Oscar red carpet is today dominated by established luxury brands. Finding it much more difficult to compete with big brand names to dress super stars on big events, many young designers turn to  10.(bet) on promising rising stars, expecting an overnight success if the young stars rise to sudden fame.

Answer

1.was captured

2.most influential

3.to come

4.beyond

5.Although

6.devoted

7.How

8.totaled

9.whose

10.betting

【解析】

本文是一篇时尚类短文阅读。文章主要介绍一些奢侈品牌为了提高自己的知名度和影响力，不惜为走红地毯的明星的身上花钱。

1.考查谓语动词。主语dress与capture之间为被动关系，故用被动语态，根据文章可知用过去时态。句意：她那件像公主一样的粉红色迪奥礼服尽显光彩。故填was captured。

2.考查形容词最高级。one of the 后面用最高级形式。句意：在奢侈品市场上，最具影响力的时装公司之一。故填most influential。

3.考查非谓语动词。不定式作定语，表示动作未发生。for years to come未来几年。句意：红毯上的成功可以为奢侈品牌赢得未来几年的曝光率和利润。故填to come。

4.考查介词。介词beyond表示“超出…之外”。句意：奥斯卡颁奖典礼前的红毯将进行现场直播，这为设计师们提供了一个很好的机会，可以接触到时尚圈之外的观众。故填beyond。

5.考查状语从句连词。前后句之间为转折关系，从句有only，主句had to 表让步。句意：尽管劳伦斯只有75秒的个人镜头时间来拍摄奥斯卡获奖感言，迪奥却不得不花费400多万美元在类似的场合拍下同样时长的广告。故填Although。

6.考查非谓语动词。短语be devoted to作定语，被动结构，故用过去分词。句意：这还不包括劳伦斯和她的礼服亮相电视红毯的时间。故填devoted。

7.考查主语从句连词。根据句意这次交易如何影响销售，故用连词how。句意：该集团与劳伦斯的交易如何影响其销售额，在其年度财务报告中有明确说明。故填How。

8.考查谓语动词。根据全文可知，动词total用过去时态，主动语态，表示“利润总计为”。那一年，集团服装部门的利润总计1.65亿欧元，比前一年增长26%。故填totaled。

9.考查定语从句关系代词。句中先行词为Heston，在非限定性定语从句中作名词success的定语。句意：赫斯顿是一家公关公司的创始人，他的成功故事包括把周仰杰(Jimmy Choo)的鞋子和设计师萨博(Saab)介绍给好莱坞。故用whose。

10.考查非谓语动词动名词。前面的turn to的to是介词，后面接动名词形式。bet on sth.主动结构。句意：许多年轻的设计师把赌注押在有前途的新星身上，希望这些新星一夜成名。故填betting。