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阅读下面短文,根据其内容写一篇60词左右的内容概要。 Advertising p...

阅读下面短文,根据其内容写一篇60词左右的内容概要。

Advertising plays a major role in the competitive business world. Many industries take advantage of the power of advertising to attract or to win customers away from their business competitors. The influence of advertising is so huge that it causes many people to buy things that they don't want at the start.

Advertising encourages people to buy things they don't want through misleading ideas. Advertising is proven to be a successful tool to stress the features of their product to the public even though it's regarded undesirable such as cigarettesdrugsalcohol and so on. For exampleDunhilla cigarette company which sponsors many football teamsseems to be promoting cigarettes to the public. Without the sponsorshipthe company will be less known to the publicresulting in fewer sales of cigarettes.

Besides thatadvertising has a large influence on the decisions made by the people in their everyday life. Many businesses use advertising as a form of promoting to create awareness about their product in the market. For instancein a fast food industrythe introduction of a new flavor of burger needs advertising to reach the public while the other burgers require advertising to increase sales. Childrenespeciallyare easily influenced by advertisements and will have the desire to dine at fast food restaurants after that. Although fast food is bad for healthit has successfully become appealing to the public through advertising.

However, advertising plays a part in helping customers to compare a product in terms of price, quality, reliability and so on. Without advertising, it will be very difficult for customers to judge the worthiness of a product. For example, advertisements published by various companies have given the customers the opportunity to choose wisely when they are purchasing an item. Without the power of advertising, customers will be stuck to a brand which may not offer the best choice.

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Advertising is essential to numerous enterprises and serves as an instrument to appeal to customers. (要点1)Advertising, tempting customers into buying products sometimes unfavorable, turns out to promote the sales. (要点2)But for advertising, people might not have acquainted themselves with the commodities. (要点3)To its credit, people can make decisions more rationally by contrast. (要点4) 【解析】 本篇是概要写作。文章主要讲述了广告给人们生活造成的影响。 通读全文,我们可以从以下四点进行概括:1. 广告对商家很重要,可以吸引更多的顾客;2. 广告误导人们去买一些没有实际用处的商品;3. 事实上很多商业把广告当成促销手段,广告影响人们的日常决定,尤其是孩子;4. 广告也有好的方面,它可以在人们购物时提供对比。
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    Angela Erdmann aged 62, who lives in Berlin, never thought that one day she would received a letter from her grandfather who had been dead for 69 years. So she felt astonished and moved

More than 100 years ago, a young German man named Richard Platz put a message into a brown beer bottle, then threw the bottle into the Baltic Sea during a nature hike, Platz, the 20-year-old son of a baker, had no way of knowing that his message would survive more than a century.

Last month, some fishermen in the Baltic Sea pulled the old beer bottle out of the water, along with their catch. Inside they found a postcard, dated 17 May 1913, from Richard Platz asking for his message to be forwarded (转交) to his address ported in The local website. The fishermen thought it was such a miracle(奇迹) that it should be handed to the addressee(收信人), They handed it in the International Maritime Museum in Hamburg. Researchers were then able to locate his granddaughter, Angela Erdmann. She visited the museum last week and was able to hold the bottle.

"That was a pretty moving moment. Tears rolled down my cheeks," she told German news agency. Erdmann also said she never knew her mother's father. who reportedly died in 1946 when he was 54 years old. But she said the discovery of his message had inspired her to find out more about him.

Some authorities believe that— at 101 years of age-it may be the world's oldest message in a bottle.

1.Which of the following shows the right order of what happened to the message?   

a. Fishermen pulled the old beer bottle out of the water.

b. The bottle was thrown into the Baltic Sea.

c. Angela Erdmann got the message.

d. The message was sent to the International Maritime Museum.

A.b, d, a, c B.c, b, d, a

C.b, a, d, c D.c, a, b, d

2.According to the passage, which of the following is WRONG?

A.Richard Platz's father was a baker.

B.Richard Platz died at age of 69.

C.Angela Erdmann was moved to tears by the message.

D.There was a postcard in the bottle.

3.We can infer from the passage that the fishermen and the researchers in the museum were very_______.

A.warm-hearted B.hard-working

C.selfless D.brave

4.Which of the following can be the best title for the text?

A.The Story of a Fisherman and His Granddaughter

B."World's Oldest Message" in a Bottle Arrived Home

C.How to Make a Message in the Bottle

D.A Message Can Last a Long Time

 

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单词拼写

1.Anyone with any information about the_____________(事件)should contact the police.

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2.A.hid B.drove C.loaded D.parked

3.A.stop B.move C.start D.direct

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5.A.surprise B.relief C.regret D.disappointment

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Eco City Farms(生态城市农场) are becoming more popular in cities and towns around the Unites States.

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Over the past two years, the farm has attracted volunteers from the community like Marcy Clark. She schools her four children at home. On a recent day she brought them to Eco City Farms for a lesson. Her son Alston Clark thinks his experience is very valuable.“I like coming out here,”he says,“You know, you connect with the earth, where your food comes from. You appreciate the food a little bit more.”

Margaret Morgan started Eco City Farms. She thinks of it as a place where people can learn to live healthier lives. “Growing food in a community brings people together,”she continues,“Every piece of what we do here is a demonstration(示范) to show people everything about how to have an eco-friendly community.”she says. From the Eco City Farms people come to know that they are not only growing food and raising chickens and bees, but improving the soil with compost(肥料)made from food waste.

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