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Why do people like what they like? Scien...

    Why do people like what they like? Scientists have taken on the task of solving this mystery(奥秘)for ages. In the 1960s, psychologist Robert Zajonc conducted a series of experiments where he showed people nonsense words and random shapes. Afterward he asked his subjects which they preferred out of ever thing they had been shown. In study

after study, people always chose the words and shapes they had seen the most. Their preference was for familiarity.

This discovery was one of the most important findings in modern psychology. But the preference for familiarity has clear limits. People get tired of even their favorite songs and movies. On one hand, humans seek familiarity, because it makes then feel safe. On the other hand, people love the thrill of something new. This change between familiarity and discovery affects ns all the time- not just our preferences for pictures and songs, but also our preferences for ideas and even people.

For that reason, the power of familiarity seems to be strongest when a person isn’t expecting it. The opposite is also true: A surprise seems to work best when it contains some familiarity. Nobody knows this better than Raymond Loews, who is considered to be the "father of industrial design. He had a theory that he said could help artists sell anything to anyone. He called it MAYA --"Most Advanced Yet Acceptable""To sell something surprising, make it familiar; and to sell something familiar, make it surprising," he said.

One of Loewy’s final tasks was too add an element(要素)of familiarity to a truly new invention: NASA’s first space station. Loewy’s biggest contribution to the space station was that he insisted NASA install a window with a view of Earth. Today, tens of millions of people have seen this small detail in films about astronauts. It is hard to imagine a more perfect example of MAYA: a window to a new world can also show you home.

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After years of research, psychologist Robert discovered that familiarity accounted for people’s preference. (要点 1) However, our preference is always affected by the change between familiarity and surprise. (要点2) Loewy showed a full understanding of this and created MAYA, a theory helping increase sales. (要点3) His design of NASA’s first space station is considered a perfect example of the theory. (要点4) 【解析】 本篇书面表达是一篇概要写作。 根据短文内容写出概要,考生在成文时应注意:合理发挥想象力,使文章的表达自然,丰满。文章的写作要点要齐全:1. 心理学家罗伯特的发现:熟悉程度决定了人们的偏好。2. 提出不同的观点:对熟悉的偏好有明确的限制。3.被认为是“工业设计之父”的Raymond Loewy促成设计与商业的结合。4. Raymond Loewy所设计的美国宇航局的“空中实验室”,是此理论的一个完美代表。注意文章的人称:以第三人称为主。时态:一般现在时和一般过去时。注意使用高级词汇account for,be affected by,a full understanding of,a perfect example of和句型,以提高文章的档次;。注意词数:60词左右。 【范文亮点】 ①After years of research, psychologist Robert discovered that familiarity accounted for people’s preference.中使用了宾语从句;②Loewy showed a full understanding of this and created MAYA, a theory helping increase sales.中使用了非谓语动词。  
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It's a common question for many hikers and campers, especially when they're camping during summer months. Heading to your car is almost always the safest choice. Your tent and a picnic shelter will keep you dry. but they offer little or no protection against lightning. Your car, on the other hand, will keep you dry and protect you from lightning strikes. Protecting yourself against possible lightning strikes is very important; lightning kills an average of 62 people in the US each year. If you keep all of the windows and doors closed in your car, you'll be able to return to your campsite safely.

Of course, if you're backpacking, not car camping, and you're deep in the woods, your car won't be a good choice. So, what should you do if your car is far away and there's no other safe shelter nearby? First, you'll have to make sure that tree limbs(枝)or other objects don't fall on you or your campsite. Then you'll have to get in a safe position to avoid lightning, or flash flood conditions. What else should you do?

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A.what's camping

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2.To avoid lightning in a storm, you'd better__________.

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3.From the last paragraph we can infer___________.

A.people should not go camping alone

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C.backpacking is not a good choice for campers

D.when camping learning to protect oneself is very important

4.What does the underlined word "campsite" mean?

A.A place where people who are on holiday can stay in tents.

B.A place where people can buy all kinds of traveling goods.

C.A place where people can see the pouring rain.

D.A place where people can cook food.

 

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单词拼写

1.She had been a__________(美人)in her days.

2.The novel was not__________(出版)until 10 years after it was completed.

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4.War and Peace is a literary__________(经典作品).

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你受学生会委托为校宣传栏“英语天地”写一则通知,请大家参加即将举行的书法讲座,内容包括:

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Chinese oracle-bone inscriptions(甲骨文) were included in the UNESCO Memory of the World Register.

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