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In business, there’s a speed difference:...

    In business, there’s a speed difference: It’s the difference between how important a firm’s leaders say speed is to their competitive strategy and how fast the company actually moves. The difference is important regardless of industry and company size. Companies fearful of losing their competitive advantage spend much time and money looking for ways to pick up the speed.

In our study of 343 businesses, the companies that chose to go, go to try to gain an edge ended up with lower sales and operating incomes than those that paused at key moments to make sure they were on the right track. What’s more, the firms that “slowed down to speed up” improved their top and bottom lines, averaging 40% higher sales and 52% higher operating incomes over a three-year period.

How did they disobey the laws of business physics, taking more time than competitors yet performing better? They thought differently about what “slower” and “faster” mean. Firms sometimes fail to understand the difference between operational speed (moving quickly) and strategic speed (reducing the time it takes to deliver value). Simply increasing the speed of production, for example, may be one way to try to reduce the speed difference. But that often leads to reduced value over time, in the form of lower-quality products and services.

In our study, higher-companies with strategic speed always made changes when necessary. They became more open to ideas and discussion. They encouraged new ways of thinking. And they allowed time to look back and learn. By contrast, performance suffered at firms that moved fast all the time, paid too much attention to improving efficiently, stuck to tested methods, didn’t develop team spirit among their employees, and had little time thinking about changes.

Strategic speed serves as a kind of leadership. Teams that regularly take time to get things right, rather than plough ahead full bore, are more successful in meeting their business goals. That kind of strategy must come from the top.

1.What does the underlined part “gain an edge” in Paragraph 2 mean?

A.Get an advantage. B.Increase the speed.

C.Reach the limit. D.Set a goal.

2.What can we learn from the text?

A.How fast a firm moves depends on how big it is.

B.How competitive a firm is depends on what if produces.

C.Firms guided by strategic speed take time to make necessary changes.

D.Firms guided by operational speed take time to develop necessary team spirit.

3.According to the author, what is the key to deciding strategic speed?

A.Pausing at key moments. B.The size of company.

C.The boss. D.The quality of the products.

4.Which could be the best title for the text?

A.Improve Quality? Serve Better. B.Deliver Value? Plough ahead.

C.Reduce Time? Move Faster. D.Need Speed? Slow Down.

 

1.A 2.C 3.C 4.D 【解析】 本文是一篇议论文,主要阐述了在商业竞争中并不是速度越快越好,相反那些速度慢的公司会根据情况实时调整战略往往会取的竞争的优势。 1.词义猜测题。根据上文Companies fearful of losing their competitive advantage spend much time and money looking for ways to pick up the speed.(那些担心失去竞争优势的公司花费了大量的时间和金钱来寻找加快速度的方法。)和下文中…ended with lower sales and operating incomes…可知343家公司中,那些害怕丢掉竞争优势的公司会一味的追求速度,试图获得优势,但最终以较低的销售额告终,可知划线单词意思为“获得优势”,故选A。 2.细节理解题。根据第四段第一句In our study, higher-companies with strategic speed always made changes when necessary.(在我们的研究中,具有战略速度的高公司总是在必要时做出改变。)可知以战略速度为导向的公司会花时间做出必要的改变。故选C。 3.细节理解题。由最后一段中That kind of strategy must come from the top.(这种战略必须来自高层。)可知作者认为,决定战略速度的关键是公司的高层。故选C。 4.主旨大意题。根据文章第三段中They thought differently about what “slower” and “faster” mean. Firms sometimes fail to understand the difference between operational speed (moving quickly) and strategic speed (reducing the time it takes to deliver value). Simply increasing the speed of production, for example, may be one way to try to reduce the speed difference. But that often leads to reduced value over time, in the form of lower-quality products and services.(他们对“慢”和“快”的意思有不同的看法。公司有时不能理解运营速度(快速行动)和战略速度(减少交付价值所需的时间)之间的区别。例如,简单地提高生产速度可能是一种试图减少速度差异的方法。但随着时间的推移,这往往会导致产品和服务质量的下降。)以及文章主要内容为阐述了在商业竞争中并不是速度越快越好,相反那些速度慢的公司会根据情况实时调整战略往往会取得竞争优势。故D项"我们真的需要速度吗?慢点吧!"符合题意。故选D。
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