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The new wave of plant-based “meat” is go...

    The new wave of plant-based “meat” is going mainstream and straight into one of America’s most iconic chain fast-food burgers, the White Castle Slider. White Castle announced Thursday it is introducing a vegetarian fake-meat version of its famous mini-burgers. The burgers is one of several scientifically engineered products made to make plant ingredients (成分) taste just like beef. Called the Impossible Slider, it will be first sold at 140 White Castle eateries in the New York, New Jersey and greater Chicago areas with the potential for a nationwide promotion.

The White Castle Impossible Slider---made with smoked cheddar cheese, pickles, onions and a bun---features a 2-ounce patty and costs $1.99. That compares to the chains traditional 0.9-ounce mini-cheeseburger at about 94 cents. “Plant-based proteins are growing. We felt it was a good opportunity to test it with our customers,” CEO Lisa Ingram said. “We think it will appeal to a broad range of customers---those that are meat caters who want to try something different and non-meat eaters who want this.” She also said the new sliders might bring in new customers, too.

The Impossible Slider represents what few in the traditional beef industry thought possible---that cowless meat would be a hit in a country known for its meat-and-potatoes diet and love of burgers. Plant-based meat alternatives are growing at rate of about l1% a year, according to the research firm Acosta. The market isn’t just vegetarians: Some 71% of people who buy plant-based meat also eat the real thing.

“Interest in meat alternatives seems to be driven by consumers at large, not just those looking for vegetarian lifestyles, but looking for diversification( HF1c)of tastes and health benefits,” said Billy Roberts, senior food and drink analyst at the global market research firm Mintel. “Our business is a growth business. There’ll be increased demands for products like the Impossible Burger,” Impossible Foods Chief Operating Officer David Lee said. “People are increasingly asking about what impact food has on the environment and our health.”

1.What is the selling point of the Impossible Slider?

A.Its low price. B.Its good taste.

C.Its high technology. D.Its plant-based ingredients.

2.According to the passage, who may be attracted by the Impossible Slider?

People living a vegetarian life   

people looking for various tastes

people valuing health       

people dislike fast-food

A. B.①② C.①②③ D.①②③④

3.What can be inferred from David Lee’s words?

A.Curiosity drives more people to buy the Impossible Slider.

B.People’s concern over the environment and health may help the new business.

C.People’s doubt about food impact may stop the Impossible Slider’s popularity.

D.Eco-friendly people play an important part in promoting the Impossible Slider.

 

1.D 2.C 3.B 【解析】 这是一篇说明文。主要介绍了Impossible Slider一款素食仿肉版的迷你汉堡,是以植物为基础的肉类替代品。可能会吸引各种各样有着不同饮食习惯的消费者。 1.细节理解题。根据第一段中The burgers is one of several scientifically engineered products made to make plant ingredients taste just like beef.(这种汉堡是几种科学工程产品中的一种,目的是让植物成分尝起来和牛肉一样。)可知Impossible Slider的卖点是它的植物成分。故选D。 2.细节理解题。根据最后一段中“Interest in meat alternatives seems to be driven by consumers at large, not just those looking for vegetarian lifestyles, but looking for diversification( HF1c)of tastes and health benefits,”(“对肉类替代品的兴趣似乎是由广大消费者推动的,不仅是那些寻求素食生活方式的人,而且是那些寻求多样化(HF1c)口味和健康益处的人。”)可知素食者、寻求多样化口味以及重视健康的人们可能会被Impossible Slider吸引。即选①②③,故选C。 3.推理判断题。根据最后一段中Impossible Foods Chief Operating Officer David Lee said. “People are increasingly asking about what impact food has on the environment and our health.”(Impossible食品公司的首席运营官大卫·李说。“人们越来越多地问,食品对环境和我们的健康有什么影响。”)可推知人们对环境和健康的关注可能有助于新产业的诞生。故选B。
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