Advertising actually has a dual(双重的)function: to sell, as well as to inform. If you stop to think of it, advertisements(ads)provide information of almost everything in our household and immediate environment, from shampoo to fuel for cars. An obvious purpose is to inform consumers of new products and services as well as to remind them of established ones. Performance, price, value for money, quality and reliability are some of the main features mentioned in ads.
Yet there is another important side of advertising that should not be forgotten: choice. A number of ads for different brands of the same product. e.g. toothpaste, shampoo or washing powder allow the consumer to choose. Choice is an important part of buying.
In this busy day and age, there is little time for_________.To determine which product is the best to buy, and at the most competitive price, consumers these days rely on advertising in its various forms. This saves time and energy and makes shopping easier.
Few can deny that ads benefit the consumer since they encourage healthy competition. When companies compete for the consumer’s dollar, this is good for the purchaser of the product or service. Advertising tends to increase competition since it informs consumers of what is available. One company’s offer will be either matched or bettered by another company in its advertising.
It was unheard of ten years ago to buy products directly using a personal computer, but it has become a matter of course for some people to browse(浏览)the Internet, surf until they find an e commerce site and then select the product. Marketing products has been almost turned upside down by new ways of selling and buying. More than at any time in history, the choice of goods is unlimited. The whole world is a customer’s marketplace. For busy people like you and me, advertisements actually do us a favor.
1.What the writer of this passage wants to tell us most is that—————————.
A.advertisements benefit busy people in many ways
B.advertisements encourage more business competitions
C.advertisements provide main features of new products
D.selling and informing are two functions of advertising
2.Which is least discussed in the passage as, one of the important sides of advertising?
A.To inform consumers of new products and services.
B.To provide consumers with chances to choose.
C.To increase healthy competition of companies.
D.To change the way of selling and buying.
3.The“comparison shopping”refers to the behavior of .
A.comparing and buying a product at the lowest price
B.comparing and deciding which is the best to buy
C.relying on advertising and simplifying shopping
D.buying a product at the least competitive price
4.Healthy competition benefits consumers because—————————.
A.it helps companies to compete for the market
B.it gets companies to improve their services
C.it provides them with the best products and services
D.it gives them many chances to choose their products
Even thousands of years before the “selfie(自拍)” was invented, people were concerned with the image of themselves they presented to the world. The rulers of ancient Egypt had artists carve portraits of them to decorate their tombs and preserve their images even after death.
King Tutankhamen lived more than 3,000 years ago. He ruled ancient Egypt for 10 years, until his death at age 19. “King Tut” remained practically unknown in the modern world until 1922, when scientists discovered his tomb, buried and forgotten for centuries. The treasures inside gave the world the first detailed picture of ancient Egyptian life.
The ancient Egyptians worshipped(崇拜) many gods. They also believed that all people had a life spirit, called “ka” that needed a place to live after the body died. Tombs inside huge pyramids protected the pharaohs'(法老) ka. The ka could also exist in portrait sculptures like the one of a seated Hatshepsut. The wife of a pharaoh, Hatshepsut took on the role of king after her husband died. Carved from limestone, this Life-size sculpture shows the life force of Hatshepsut's ka. The artist suggests Hatshepsut's strength by placing her feet firmly on the ground and resting her hands on her knees in a firm, powerful pose.
Viewers are meant to look at the sculpture of Hatshepsut from a frontal angle only. But artist Thutmose created his portrait of Queen Nefertiti as a sculpture in the round, meaning viewers should observe it from many points of view. The work is a highly realistic portrait of a queen who ruled beside her husband, a pharaoh. Painted with delicate(精细的) features, the impressive colors in her portrait resemble the makeup Nefertiti probably wore in life.
Long before any of these portraits were created, a huge creature with a lion's body and a human head stood guarding in Egypt's Valley of the Kings. No one knows who created the Great Sphinx, or why, but it is said to resemble an early pharaoh. Carved out of solid rock on a larger-than-life scale, it is possibly the oldest and most imposing portrait in the world.
1.The artist presents Hatshepsut's strength mainly through the ________ of the sculpture.
A.gesture B.material
C.color D.size
2.According to the passage, the portrait of Nefertiti was ________.
A.imaginative B.lifelike
C.threatening D.abstract
3.The Great Sphinx might be ________.
A.a king of animals
B.a guard as brave as a lion
C.a portrait of an early pharaoh
D.a creature owned by a pharaoh
4.What's the passage mainly about？
A.The oldest selfie in the world.
B.Some powerful kings in Egypt.
C.Some portraits of kings in some countries.
D.Some portrait sculptures of ancient Egyptian rulers.
Look at the following timetable and answer questions.
Time Table
Lv.(Leave) Boston | Ar.(Arrive) Midway | Ar. New York |
5:00 AM Ex.(Except) Sun. | 7:00 AM | 10:45 AM |
1.What is the shortest time between Boston and New York by train?
A.5 hours 35 minutes B.5 hours 5 minutes
C.4 hours 25 minutes D.4 hours 30 minutes
2.On Christmas Day, how many trains at least will go from Boston to New York?
A.Two B.Three
C.Four D.Five
3.You are traveling in the 9:10 AM train. In Midway you get off and stay there for an hour. If you want to get to New York before dark, which train from Boston should you change?
A.The 1:15 PM train. B.The 5:20 PM train.
C.The 3:40 PM train. D.The 10:10 AM train.
Last year, four children waited for their school bus every day for ten minutes, on the same dirty street corner. There were old bottles, parts of old bikes, and ______ soda cans everywhere around the ______. The trees were brown and had no leaves, and there wasn't a flower in sight. It was ______.
One day, one of the children looked at the corner and ______ to do something about it. She had ______ minutes before the bus arrived. The next Monday, she brought a bag and ______ some of the old bottles to recycle. On ______， she spent another ten minutes picking up old bottles, while her best friend picked up soda cans and put them in a different ______ for recycling. On Wednesday, all the ______ picked up the remaining recyclable materials and put everything ______ in the rubbish can. The corner was ______！
The corner looked ______ but it was still ugly, so the next day the girl brought some ______ seeds. She planted the seeds and watered them, and watered the ______， too. She only had ten minutes a day but that was ______. On Friday, the children found more ______ on the ground and put it in the rubbish can, or recycled it.
After one month, their ugly, dirty corner had become a beautiful ______ with pretty flowers and healthy trees. It only took ten minutes a day. Do you have ten minutes a day to ______ your city? Imagine what a beautiful ______ we would have if more people spent ten minutes a day cleaning up and making their ______ more attractive！
1.A.full B.empty C.cheap D.expensive
2.A.school B.bus C.old bottles D.bus stop
3.A.cold B.gorgeous C.useless D.ugly
4.A.had B.refused C.decided D.managed
5.A.ten B.fifteen C.twenty D.thirty
6.A.made B.collected C.bought D.gave
7.A.Tuesday B.Sunday C.Saturday D.Friday
8.A.car B.bus C.corner D.bag
9.A.passengers B.children C.teachers D.girls
10.A.better B.useful C.else D.hard
11.A.clean B.dirty C.green D.gone
12.A.nice B.wrong C.larger D.better
13.A.tree B.flower C.vegetable D.fruit
14.A.flowers B.vegetables C.trees D.plants
15.A.enough B.limited C.long D.short
16.A.seeds B.toys C.garbage D.bikes
17.A.school B.home C.playground D.garden
18.A.see B.visit C.help D.enjoy
19.A.world B.school C.bus stop D.corner
20.A.homes B.gardens C.villages D.surroundings
____,the student insists that he be separated from his desk-mate,who is naughty.
A.To avoid being affected B.To avoid to be affected
C.Avoiding being affected D.Avoiding to be affected
He isn't a man to depend on because his action always ______ his words.
A.disagrees with B.disagrees on C.disagrees to D.disagrees over
