A good advertisement will draw customer’s attention towards your product. That is what every business really wants, in addition to your actually buying their product. In this article we will round up several great ads that cover many different styles but all have one thing in common, that is they connect to their audience.
King Oscar: Open
This ad puts forward an idea that King Oscar's fish products are as fresh as they can possibly get. This idea is then realized by combining a fish and one of their canned products showing the customer they will be buying a fish straight from the ocean. This simplistic image gives off just enough to tell the consumer what the deal is with their product.
Panasonic 3D TV: Dino
Here is another ad that has a lot going on but still is able to get its message across fairly easily. We will first notice the dinosaur in the mess living room but then see the girl pointing at the TV, which will give us the impression that Panasonic's 3D televisions are extremely realistic. The great art direction leads to the customer understanding what product is on display almost immediately.
Pepsi: Straws
This clever Pepsi ad conveys a lot to the customer; at first glance it gives the impression that Pepsi is the preferred choice of even the straws(吸管). And then after that it makes fun of Coca Cola by using their red and white colors for the other can as well as their classic design. This is a very clever ad on many levels.
Canal+: iPhone Titanic
This ad may take a bit more time to understand but the design itself can keep a customer interested. The large finger and the iPhone in the corner can quickly help the viewer connect the dots with the sinking Titanic ship and show that we can have all our favorite movies right on our iPhones.
1.What is the common feature of great advertisements?
A.They involve many different styles.
B.They will draw every business’attention.
C.They can attract customers and touch them.
D.They make comparison between products.
2.What is special about King Oscar?
A.Its fish products are very fresh.
B.It conveys a lot to the customers.
C.People can buy fish directly from ocean.
D.It gives us extremely realistic impression.
3.Which advertisement mentioned its competitor?
A.King Oscar: Open. B.Panasonic 3D TV: Dino
C.Pepsi: Straws. D.Canal+: iPhone Titanic.
首届智博会于2018年8月23日至25日在重庆国际博览中心（Chongqing International Expo Center）举行，3天超过50万人参展体验，如人脸识别（face recognition）、自动驾驶（auto drive）等，兴致极高。假如你叫李华，是校报的一名英语小记者，请你为校报的英语专栏写一篇稿件，介绍你去参加重庆智博会（Smart China Expo）的情况。
1.报道重庆智博会的情况；
2.我的感想……
注意：词数100左右。
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假定英语课上老师要求同桌之间交换修改作文，请你修改你同桌写的以下作文。文中共有10 处语言错误，每句中最多有两处。每处错误仅涉及一个单词的增加、删除或修改。
增加：在缺词处加一个漏字符号，并在其下面写出该加的词。
删除：把多余的词用斜线(\)划掉。
修改：在错的词下画一横线，并在该词下面写出修改后的词。
注意：1.每处错误及其修改均仅限一词；
2.只允许修改10处，多者(从第11处起)不计分。
Last week, my parents told me the good news my family would go camp with my uncle’s family. I feel so excited about it, because I could spend the whole night outside, it never happened before. When the day came, we brought the equipments and bought some food. In the afternoon, the two families settled in, and then we started to walk around. My cousins and I rushed to the forest and went to the high point, where we could appreciate the whole sight. Stand on the highest place, I felt so great. The world was in the front of my eyes and I thought of some old poets’ description. At night, we made a fire and talked happily. The parents were talking about the family chores and the kids were playing games. It was such happy a moment for me.
阅读下面材料，在空白处填入适当的内容（1个单词）或括号内单词的正确形式。
Regret is as common an emotion as love or fear, and it can be nearly as powerful. We feel it 1.we either blame 2. (we) for things that turned out bad or long to undo a choice we made in the past. The effect regret has 3. our lives and how we deal with regret are equally important.
In some cases, regret can be disastrous. In 1995, a British man who 4. (regularity) played one set of lottery numbers forgot to renew his ticket during the week when his numbers came up. He was so filled with regret and self – blame that he 5.(commit) suicide. While this is 6. extreme consequence of regret, it can have many other lesser effects on the mind and body that can still seriously affect our lives.
7. (hold) inside for too long, regret can affect the immune system. If one fails to learn and grow from past mistakes, deep feeling of regret can stay locked inside, keeping one from fully 8. (engage) with life. This can put stress on relationships, careers, and many other aspects of life. In addition, too many regrets can lead to severe depression, 9. may require professional help. Thus, it is important that we understand 10. regret is and how we can learn to deal with it.
Laughter is so familiar to every one of us. There is an English saying that ______, “He who laughs last laughs the hardest.” High School Musical star Zac Efron is laughing a lot these days.
______a young boy, Efron was picked on in school because he was always the smallest in his class and _____ because he had a big space between his teeth. In sixth grade, Efron’s basketball team made it to the league championships. In double overtime(两个加时赛), with three seconds left, he rebounded the ball and passed it-- to the _______ team! They scored and his team lost the game.
But history, as they say, is a thing of the______. Now at 21, Efron is one of People Magazine’s 100 Most Beautiful People, graces the cover of Entertainment Weekly, Hollywood’s most ______ magazine, and is traveling the world ______ the third High School Musical film. Director Adam Shankman _______ Efron as “arguably the biggest teen star in America right now.” Simply google “Zac Efron” and you get more than 14 million _____. Yes, it seems Efron has a lot to smile about these days.
Efron was born and ______ in California. He took school ______ . According to Efron, “I would get crazy if I got a B and not an A in school.” It was his father who encouraged him to act. He took part in school ______ and acted in a local theater group. He also_______ singing lessons. He graduated from high school in 2006 and was _______ to the University of Southern California to study film. But he put it off--why study movies ______ you can star in them?
Now Efron is also earning more than $3 million for his ______ in High School Musical 3. Not bad for a 21-year-old. But Efron ______ remembers those bullies(欺人者). “You always have to remember that bullies want to bring you down because you have something that they _______.” Efron said. “Also, when you get made fun of, when people point you’re your _______, it’s an opportunity for you to rise above.”
Efron has risen all the way to the top of the movie business. And he can now ______ all the way to the bank.
1.A.says B.goes C.reads D.talks
2.A.As B.Like C.For D.To
3.A.teased B.admired C.liked D.hated
4.A.strong B.right C.wrong D.active
5.A.past B.present C.moment D.time
6.A.effective B.respectful C.valuable D.influential
7.A.acting B.promoting C.advancing D.performing
8.A.thought B.served C.described D.treated
9.A.responses B.pictures C.passages D.comments
10.A.hired B.raised C.directed D.trapped
11.A.seriously B.formally C.easily D.cautiously
12.A.meetings B.reports C.lectures D.performances
13.A.taught B.took C.cancelled D.escaped
14.A.admitted B.recognized C.realized D.relieved
15.A.that B.when C.whether D.which
16.A.career B.role C.result D.movie
17.A.even B.yet C.still D.ever
18.A.admire B.observe C.earn D.consider
19.A.excuses B.weaknesses C.strengths D.descriptions
20.A.laugh B.cry C.sing D.run
As scientists probe(探究) the mysteries inside our heads, their discoveries are proving new insights into how we can all sharpen our mental machinery.
Your brain is fat
In fact, you brain is the fattiest organ in your body, consisting of a minimum of 60 percent fat. Fat carries, absorbs and stores vitamins in your bloodstream.1..
We can get smarter as we get older
Rawan Tarawneh, an assistant professor, points out that although some mental processes decline as we age, not all does.2., On the other hand, language functions tend to remain well preserved as we get older, peaking even into our early 70s.
3.
Comparing the brains of great thinkers, writers, and mathematicians hasn’t yielded conclusive evidence that the size of the brain has a connection to intelligence.
Intelligence might start with ignoring distractions
Intelligent people were better at detecting movements of small objects on a screen but worse at movements of large background objects. This may be because in nature, large movements such as the wind in the trees are irrelevant, but the harder-to-see animals is essential.4.
5.
For example, experiments have shown that people who were born blind use the visual parts of their brains for tasks other than seeing.
A.Fat is essential for brain.
B.In our information-laden world, focusing on only what’s important may give some people an edge (优势).
C.The close connection between brain’s size and intelligence.
D.It also helps the immune system function properly.
E.You brain can adapt itself.
F.Some of our brain functions, such as short term memory show some decline with aging.
G.Bigger isn’t necessarily better.
