Interesting Exhibitions Held in Four Different Museums
Name: The British Museum
Phone: 020-7323-8000
Website: www.britishmuseum.org
Opening hours: daily 10 a.m.—5:30 p.m.
Price: Free
This exhibition aims to show the mysteries of mummification(干尸化). From a king’s daughter to a temple doorkeeper, the displays explore the identities(身份) of eight people, using their bodies to discover clues about how they lived. By using new methods, such as CT scanning and 3D visualization(可视化), the British Museum has been able to build up a picture of life in the Nile valley over 4,000 years.
Name: The Fashion and Textile (纺织) Museum
Phone: 020-7407-8664
Website: www.ftmlondon.org
Opening hours: daily 11 a.m.—5:30p.m.
Price: £8.80 adults, £5.50 students
This Fashion and Textile Museum is housing the first-ever exhibition on classic Mexican shawl(披肩), which became famous in the 20th century. Mexican artists, photographers and fashion and textile designers will be exhibiting their color1ful works there.
Name: The Victoria and Albert Museum
Phone: 020-7907-7073
Website: www.vam.ac.uk
Opening hours: Mon, Thur., Sat, Sun, 10 a.m.—5:30 p.m.; Fri. 10 a.m.—10 p.m.
Price: Free
The Victoria and Albert Museum has dug out some of their most charming(迷人的) wedding dresses to record their history during the past two centuries. White wedding dresses were made popular by Queen Victoria in the nineteenth century. See beautiful wedding dresses made by famous designers.
Name: The Science Museum
Phone: 0870-870-4868
Website: www.sciencemuseum.org.uk
Opening hours: daily 10 a.m.—6 p.m.
Price: Free
This four-day festival displays the latest exciting gadgets(小机械) and introduces their inventors. Visitors can explore electronics(电子产品), build robots, get hands-on(亲自动手) with new technologies and have a go (尝试) at 3D printing. There will be displays taking place throughout the festival, which is suitable for anyone aged ten and over.
1.Which number would you call if you’re interested in exploring history with modern technology?
A.020-7323-8000. B.020-7407-8664. C.020-7907-7073. D.0870-870-4868.
2.Which museum can you visit if you are free at 8 p.m. on Friday?
A.The Fashion and textile Museum.
B.The Victoria and Albert Museum.
C.The Science Museum.
D.The British Museum.
3.What can we learn about the Science Museum?
A.It displays CT scanning technology.
B.More information can be found at www.vam.ac.uk.
C.The exhibition will last a week.
D.Visitors themselves can try new technologies.
Many studies have hinted(暗示) that alcohol, in moderation, can do a heart good. But new research suggests that moderate drinkers are no more likely than nondrinkers to have clear arteries(动脉).
The scientists looked at almost 2,000 patients who underwent CT test. Overall, there was no association between people’s drinking habits and their heart diseases. Researchers said an advantage of the new study is that it used objective measurements.
“No prior studies have assessed the relationship between alcohol consumption and the presence of heart disease,” said lead researcher Dr Julia Karady. “We could not find any relation between the presence of heart disease and alcohol consumption,” Karady said. At the same time, she added, there was no evidence that heavier drinking raised the risk of heart disease.
However, groups like the American Heart Association(AHA) warn against excessive drinking, because it can raise blood pressure and contribute to heart failure and other problems.
In general, “moderate” is defined as no more than one glass of alcohol a day for women, and no more than two a day for men. But those studies do not prove that alcohol, itself, protects the heart—in large part because alcohol also carries risks.
1.What is the advantage of the new study?
A.The scientists looked at almost 2,000 patients who underwent CT test.
B.The new study used objective measurements.
C.No prior studies have assessed the relationship.
D.There was no evidence that heavier drinking raised the risk of heart disease.
2.Why groups like the American Heart Association(AHA) are against excessive drinking?
A.Because it can raise blood pressure and contribute to heart failure and other problems.
B.Because there is some evidence that it will raise the risk of death.
C.Because it can make you die immediately.
D.Because it will lead to blindness.
3.What is “moderate” defined in the text?
A.No more than one glass of alcohol a day.
B.No more than two glasses of alcohol a day.
C.No more than three glasses of alcohol a day.
D.No more than one glass of alcohol a day for women, and no more than two a day for men.
When the weather’s hot, do you enjoy a glass of Brad’s Drink while watching your TV made by Tokyo Telecommunications Engineering, and surfing the web using a search engine called BackRub? No? Neither do I. That’s because all these companies have changed their names.
Brad’s Drink is now Pepsi. The mouthful that was Tokyo Telecommunications Engineering has become, simply, Sony. And BackRub is now known as Google. Though I must admit, the idea of a back massage does sound good right now!
Joking aside, choosing the right name for your start-up is a serious matter. Think of the case of a small Canadian company called Research in Motion, who in 1998 had just developed a high-tech mobile phone that could send emails.
They were torn between names like MegaMail and ProMail. Then they sought the help of consulting firm Lexicon, who specialize in brand names. They had other ideas. They brainstormed words connected to enjoyment and freshness. Someone said.
Lexicon’s boss added two capital letters, and there you have it: BlackBerry was born. Since then it has sold over 33 million handsets to customers around the world. Would it have sold as well if it was called MegaMail? Who knows?
Recently, BlackBerry sales have been overtaken by Android phones and Apple’s iPhone. Lexicon’s founder David Placek is a big fan of simple brand names like those Apple chooses: the iPhone. They l0ok a household word and by putting one letter in font of it, it ends up being game changing.
So, for all you entrepreneurs(企业家)out there, make sure you allow time to develop a catchy and memorable name. Think about what makes your company different. What’s your USP (独特的销售主张) ? Maybe you can reflect that in your name.
What about you? What would you call a company if you had one?
1.Which of the following is the original name of BlackBerry?
A.Brad’s Drink.
B.Tokyo Telecommunications Engineering.
C.BackRub.
D.MegaMail and ProMail.
2.What is Lexicon?
A.A consulting company.
B.A handset company.
C.A drink company.
D.A telecommunication company.
3.What is Lexicon good at?
A.Giving proper names to persons.
B.Giving proper names to a brand.
C.Making Android phones.
D.Making its company different.
4.What would be the best title for this passage?
A.The Art of Designing
B.Apple’s iPhone
C.The Art of Naming
D.Research in Motion
—Where did you get to know Xiao Zhan?
—It was in a TV show called YOUNG FOREVER ________ he sang many old and new songs with Na Ying.
A.that B.there C.which D.where
Is this school ________ we visited 3 years ago?
A.that B.where C.which D.the one
Cancer has become the top killer ________ I think threatens the health of millions of people.
A.that B.of which C.不填 D.Both A and C
