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Home party marketing originated in Ameri...

    Home party marketing originated in America in the early twentieth century. At that time, direct selling had become a very common part of American life. Door-to-door salesmen would travel throughout the country selling anything from sewing machines to cure-all medicines. In 1931, a man named Frank Stanley Beveridge who had dug enough gold by doing this selling started a company called Stanley Home Products. The company sold cleaning supplies to housewives.

Soon after Mr. Beveridge began his company, one of his salesmen began selling Stanley products at home parties. The salesman would organize a Stanley Party where he could give a cleaning demonstration (演示) to a room full of guests. It allowed him to sell Stanley products to many different customers at once, and it proved to be much more effective than standard door-to-door sales. The practice quickly became the main marketing strategy (策略) of Stanley Home Products.

Next, during the 1940s, many housewives started selling Stanley products to make extra money for their families. The job was perfect for housewives because Stanley sellers could work from home and set their own schedules. A single mother named Brownie Wise took full advantage of this opportunity and quickly became one of Stanley’s top sellers.

Not long after that, she started her own direct selling business called Tupperware Patio Parties, which focused on selling a new type of plastic food container, Tupperware, using the Stanley home party system. Wise had realized Tupperware was perfect for the home party system. She could show her customers its patented (专利的) airtight seal, and she could also take away their anxiety about the safety of plastics -a fairly new invention at the time. Wise’ s company was very successful, and it was soon selling more Tupperware than department stores.

Today, many other companies have adopted home party marketing plans. So, next time you leave friend’s party with a hundred dollars’ worth of new Tupperware or jewelry, you can thank Frank Stanley Beveridge and Brownie Wise for your unintended purchase.

1.What do we know about Frank Stanley Beveridge?

A.He was an inventor of many home products.

B.He was an experienced door-to-door salesman.

C.He was the president of Tupperware Patio Parties.

D.He was the first person to organize a Stanley Party.

2.Why was being a home party seller a perfect job for housewives?

A.They liked holding parties at their house.

B.They could make some money quickly.

C.They needed hardly any pre-job training.

D.They could work under a flexible schedule.

3.According to Wise, why was Tupperware perfect for the home party system?

A.It was liked by party organizers. B.It required a demonstration.

C.It sold badly in department stores. D.It was especially made for the system.

4.This text is organized in the pattern of ____________.

A.time and events. B.comparison and contrast.

C.cause and effect. D.argument and explanation.

 

1.B 2.D 3.B 4.A 【解析】 本文为说明文。文章介绍了家庭聚会营销的由来和发展。 1.推理判断题。根据第一段Door-to-door salesmen would travel throughout the country selling anything from sewing machines to cure-all medicines. In 1931, a man named Frank Stanley Beveridge who had dug enough gold by doing this selling started a company...可知,Frank Stanley Beveridge通过上门营销赚足了第一桶金并且开办了公司,因此他是一个有经验的上门推销员,故选B。 2.细节理解题。根据第三段The job was perfect for housewives because Stanley sellers could work from home and set their own schedules.可知,家庭主妇可以灵活安排自己的时间去做家庭聚会推销,故选D。 3.细节理解题。根据倒数第二段Wise had realized Tupperware was perfect for the home party system. She could show her customers its patented (专利的) airtight seal, and she could also take away their anxiety about the safety of plastics -a fairly new invention at the time.可知Wise认为Tupperware 适合家庭聚会营销是因为他可以在聚会上直接展示自己的专利产品并且消除人们的忧虑,故选B。 4.推理判断题。通读全文,尤其是纵观段落首句的时间状语Home party marketing originated in America in the early twentieth century.,Soon after Mr. Beveridge began his company, …Next, during the 1940s,…Not long after that,…Today,…等等可知,文章是以时间和事件的逻辑顺序组织成文的,故选A。
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