In ancient Egypt, a shopkeeper discovered that he could attract customers to his shop simply by making changes to its environment. Modern businesses have been following his lead, with more tactics (策略).
One tactic involves where to display the goods. For example, stores place fruits and vegetables in the first section. They know that customers who buy the healthy food first will feel happy so that they will buy more junk food (垃圾食品) later in their trip. In department stores, the women’s shoe section is generally next to the women’s cosmetics (化妆品) section: while the shop assistant is going back to find the right size shoe, bored customers are likely to wander over and find some cosmetics they might want to try later.
Besides, businesses seek to appeal to customers’ senses. Stores notice that the smell of baked goods encourages shopping, so they make their own bread each morning and then fan the bread smell into the store throughout the day. Music sells goods, too. Researchers in Britain found that when French music was played, sales of French wines went up.
When it comes to the selling of houses, businesses also use highly rewarding tactics. They find that customers make decisions in the first few seconds upon walking in the door, and turn it into a business opportunity. A California builder designed the structure of its houses smartly. When entering the house, the customer would see the Pacific Ocean through the windows, and then the pool through an open stairway leading to the lower level. The instant view of water on both levels helped sell these $ 10 million houses.
1.Why do stores usually display fruits and vegetables in the first section?
A.To save customers time. B.To show they are high quality foods.
C.To help sell junk food. D.To sell them at discount prices.
2.According to Paragraph 3, which of the following encourages customers to buy?
A.Opening the store early in the morning. B.Displaying British wines next to French ones.
C.Inviting customers to play music. D.Filling the store with the smell of fresh bread.
3.What is the California builder’s story intended to prove?
A.The house structure is a key factor customers consider.
B.The more costly the house is, the better it sells.
C.An ocean view is much to the customers’ taste.
D.A good first impression increases sales.
4.What is the main purpose of the passage?
A.To explain how businesses turn people into their customers.
B.To introduce how businesses have grown from the past.
C.To report researches on customer behavior.
D.To show dishonest business practices.
D
In 2004 ,when my daughter Becky was ten , she and my husband ,Joe, were united in their desire for a dog . As for me , I shared none of their canine lust.
But why , they pleaded. “Because I don’t have time to take care of a dog.” But we’ll do it. ” Really? You’re going to walk the dog? Feed the dog? Bathe the dog?” Yes, yes , and yes .”I don’t believe you .” We will . We promise.
They didn’t . From day two (everyone wanted to walk the cute puppy that first day ) , neither thought to walk the dog . While I was slow to accept that I would be the one to keep track of her shots , to schedule her vet appointments , to feed and clean her , Misty knew this on day one . As she looked up at the three new humans in her life (small, medium, and large) , she calculated , The medium one is the sucker in the pack.
Quickly, she and I developed something very similar to a Vulcan mind meld (心灵融合) . She’d look at me with those sad brown eyes of hers , beam her need , and then wait , trusting I would understand — which , strangely , I almost always did . In no time , she became my feet as I read , and splaying across my stomach as I watched television .
Even so , part of me continued to resent walking duty . Joe and Becky had promised. Not fair , I’d balk (不心甘情愿地做) silently as she and I walked . “Not fair , ” I’ d loudly remind anyone within earshot upon our return home .
Then one day — January 1, 2007 , to be exact — my husband ‘ s doctor uttered an unthinkable word : leukemia ( 白血病) .With that , I spent eight to ten hours a day with Joe in the hospital , doing anything and everything I could to ease his discomfort. During those six months of hospitalizations, Becky, 12 at the time, adjusted to other adults being in the house when she returned from school. My work colleagues adjusted to my taking off at a moment's notice for medical emergencies. Every part of my life changed; no part of my old routine remained.
Save one: Misty still needed walking. At the beginning, when friends offered to take her
through her paces, I declined because I knew they had their own households to deal with.
As the months went by，I began to realize that I actually wanted to walk Misty. The walk in the morning before I headed to the hospital was a quiet, peaceful time to gather my thoughts or to just be before the day's medical drama unfolded. The evening walk was a time to shake off the day's upsets and let the worry tracks in my head go to white noise.
When serious illness visits your household, it's , not just your daily routine and your assumptions about the future that are no longer familiar. Pretty much everyone you acts differently.
Not Misty. Take her for a walk, and she had no interest in Joe's blood counts or ’one marrow test results. On the street or in the park, she had only one thing on her mind: squirrels! She Was so joyous that even on the worst days, she could make me smile. On a daily basis she reminded me that life goes on.
After Joe died in 2009，Misty slept on his pillow.
I'm grateful一to a point. The truth is, after years of balking, I've come to enjoy m’ walks with Misty. As I watch her chase after a squirrel, throwing her whole being into the here-and-now of an exercise that has never once ended in victory, she reminds me, too, that no matter how harsh the present or unpredictable the future , there's almost always some measure of joy to be extracted from the moment.
1.why didn't the writer agree to raise a dog at the beginning of the story?
A.She was afraid the dog would get the family, into trouble.
B.It would be her business to take care of the dog
C.Her husband and daughter were united as one.
D.She didn't want to spoil he’ daughter.
2.Which of the following is the closest in meaning to " The medium one is the sucker in the pack” (Paragraph 3)?
A."The middle-aged person loves me most.”
B.”The medium-sized woman is the hostess.”
C."The man in the middle is the one who has the final say.”
D."The woman is the kind and trustworthy one in the family.”
3.It can be inferred from Paragraph 3 that_______.
A.Misty was quite clever
B.Misty could solve math problems
C.the writer was a slow learner
D.no one walked Misty the first day
4.The story came to its turning point when________.
A.Joe died in 2009
B.Joe fell ill in 2007
C.the writer began to walk the dog
D.the dog tired to please the writer
5.Why did the writer continue to walk Misty while Joe was in hospital?
A.Misty couldn’t live without her
B.Her friends didn’t offer any help
C.The walk provided her with spiritual comfort.
D.She didn't want Misty to ’others companion.
6.What is the message the writer wants to convey in the passage?
A.One should learn to enjoy hard times.
B.A disaster can change everything in life.
C.Moments of joy suggest that there is still hope ahead.
D.People will change their attitude toward you when you are in difficulty.
B
Graph can be a very useful tool for conveying information especially numbers， percentages, and other data . A graph gives the reader a picture to interpret. That can be a lot more pages and pages and pages explaining the data .
Graphs can seem frightening, but reading a graph is a lot like reading a story. The graph has a title ,a main idea ,and supporting details .You can use your active reading skills to analyze and understand graphs just like any other text .
Most graphs have a few basic parts: a caption or introduction paragraph, a title , a legend or key, and labeled axes. An active reader looks at each part of the graph before trying to interpret the data. Captions will usually tell you where the data came from (for example, a scientific study of 400 African elephants from 1980 to 2005). Captions usually summarize the author's main point as well. The title is very important. It tells you the main idea of the graph by stating what kind of information is being shown. A legend, also called a key ,is a guide to the symbols and colors used in the graph. Many graphs, including bar graphs and line graphs, have two axes that form a corner, Usually these axes are the left side and the bottom of the graph .Each axis will always have a label. The label tells you what each axis measures.
Bar Graphs
A bar graph has two axes and uses bars to show amounts. In Graph 1 ,we see that the x-axis shows grades that students earned, and the y-axis shows bow many students earned each grade .You can see that 6 students earned an A because the bar for A stretches up to 6 on the vertical measurement. There is a lot of information we can get from a simple graph like this(See Graph 1).
Line Graphs
A line graph looks similar to a bar graph ,but instead of Bars, it plots points and connects them with a line .It has the same parts as a bar graph – two labeled axes –and can be read the same way .To read a line graph, it’s important to focus on the points of intersection rather than the line segments between the points, This type of graph is most commonly used to show how something changes over time.
Here is a graph that charts how far a bird flies during the first Five days of its spring migration (See Graph 2).
The unit of measurement for the x-axis is days. The unit of measurement for the y-axis is kilometers. Thus we can see that ,on the first day, the pipit flew 20 kilometers. The line segment goes up between Day 1 and Day 2,which means that the bird flew farther on Day 2.If the line segment angled dawn, as between Day 4 and Day 5,it would mean that the bird flew fewer kilometers than the day before. This line graph is a quick, visual way to tell the reader about the bird’s migration.
Pie Graphs
A typical pie graph looks like a circular pie. The circle is divided into sections, and each section represents a fraction of the data. The graph is commonly used to show percentages; the whole pie represents l00 percent, so each piece is a fraction of the whole.
A pie graph might include a legend，or it might use icons or labels within each slice. This pie graph shows on month’s expense, (See Graph 3 ).
Food $ 25
Movies $ 12
Clothing $ 36
Savings $ 20
Books $ 7
1.When used in a graph，a legend is_____
A.a guide to the symbols and colors
B.an introduction paragraph
C.the main idea
D.the data
2.What is the total number of students who earned a C or better ?
A.4. B.6. C.10. D.20 .
3.The bird covered the longest distance on _____
A.Day 1 B.Day 2 C.Day 3 D.Day 4
4.Which of the following cost Amy most ?
A.Food. B.Books C.Movies D.Clothing.
阅读下列材料，从每题所给的四个选项（A、B、C和D）中，选出最佳选项，并在答题纸上将该选项标号涂黑。
A
From the very beginning of school we make books and reading a constant source of possible failure and public humiliation. When children are little we make them read aloud, before the teacher and other children, so that we can be sure they “know” all the words they are reading. This means that when they don’t know a word, they are going to make a mistake, right in front of everyone. After having taught fifth-grade classes for four years, I decided to try at all costs to rid them of their fear and dislike of books, and to get them to read oftener and more adventurously.
One day soon after school had started, I said to them, “Now I’m going to say something about reading that you have probably never heard a teacher say before. I would like you to read a lot of books this year, but I want you to read them only for pleasure. I am not going to ask you questions to find out whether you understand the books or not. If you understand enough of a book to enjoy it and want to go on reading it, that’s enough for me. Also I’m not going to ask you what words mean. “
The children sat stunned and silent. Was this a teacher talking? One girl, who had just come to us from a school where she had had a very hard time, looked at me steadily for a long time after I had finished. Then, still looking at me, she said slowly and seriously, Mr Holt, do you really mean that?” I said just as seriously, “I mean every word of it.
During the spring she really astonished me. One day, she was reading at her desk, From a glimpse of the illustrations I thought I knew what the book was. I said to myself, “It can’t be,” and went to take a closer look. Sure enough, she was reading Moby Dick , in edition with woodcuts. I said, “Don’t you find parts of it rather heavy going?” She answered, Oh, sure, but I just skip over those parts and go on to the next good part. “
This is exactly what reading should be and in school so seldom is, an exciting, joyous adventure. Find something, dive into it, take the good parts, skip the bad parts, get what you can out of it, go on to something else. How different is our mean-spirited, picky insistence that every child get every last little scrap of “understanding” that can be dug out of a book.
1.According to the passage, children’s fear and dislike of books may result from________.
A.reading little and thinking little
B.reading often and adventurously
C.being made to read too much
D.being made to read aloud before others
2.The teacher told his students to read______ .
A.for enjoyment
B.for knowledge
C.for a larger vocabulary
D.for higher scores in exams
3.Upon hearing the teacher’s talk, the children probably felt that________.
A.it sounded stupid
B.it was not surprising at all
C.it sounded too good to be true
D.it was no different from other teachers' talk
4.Which of the following statements about the girl is TRUE according to the passage?
A.She skipped over those easy parts while reading.
B.She had a hard time finishing the required reading tasks.
C.She learned to appreciate some parts of the difficult books.
D.She turned out to be a top student after coming to this school.
5.From the teacher's point of view,_________ .
A.children cannot tell good parts from bad parts while reading
B.children should be left to decide what to read and how to read
C.reading is never a pleasant and inspiring experience in school
D.reading involves understanding every little piece of information
Once when I was facing a decision that involved high risk, I went to a friend. He looked at me for a moment, and then wrote a sentence containing the best advice I’ve ever had: Be bold and brave — and mighty (强大的) forces will come to your aid.
Those words made me see clearly that when I had fallen short in the past, it was seldom because I had tried and failed. It was usually because I had let fear of failure stop me from trying at all. On the other hand, whenever I had plunged into deep water, forced by courage or circumstance, I had always been able to swim until I got my feet on the ground again.
Boldness means a decision to bite off more than you can eat. And there is nothing mysterious about the mighty forces. They are potential powers we possess: energy, skill, sound judgment, creative ideas — even physical strength greater than most of us realize.
Admittedly, those mighty forces are spiritual ones. But they are more important than physical ones. A college classmate of mine, Tim, was an excellent football player, even though he weighed much less than the average player. “In one game I suddenly found myself confronting a huge player, who had nothing but me between him and our goal line,” said Tim. “I was so frightened that I closed my eyes and desperately threw myself at that guy like a bullet（子弹） — and stopped him cold.”
Boldness — a willingness to extend yourself to the extreme—is not one that can be acquired overnight. But it can be taught to children and developed in adults. Confidence builds up. Surely, there will be setbacks (挫折) and disappointments in life; boldness in itself is no guarantee of success. But the person who tries to do something and fails is a lot better off than the person who tries to do nothing and succeeds.
So, always try to live a little bit beyond your abilities—and you’ll find your abilities are greater than you ever dreamed.
1.Why was the author sometimes unable to reach his goal in the past?
A.He faced huge risks.
B.He lacked mighty forces.
C.Fear prevented him from trying.
D.Failure blocked his way to success.
2.What is the implied meaning of the underlined part?
A.Swallow more than you can digest.
B.Act slightly above your abilities.
C.Develop more mysterious powers.
D.Learn to make creative decisions.
3.What was especially important for Tim’s successful defense in the football game?
A.His physical strength.
B.His basic skill.
C.His real fear.
D.His spiritual force.
4.What can be learned from Paragraph 5?
A.Confidence grows more rapidly in adults.
B.Trying without success is meaningless.
C.Repeated failure creates a better life.
D.Boldness can be gained little by little.
5.What is the author’s purpose in writing this passage?
A.To encourage people to be courageous.
B.To advise people to build up physical power.
C.To tell people the ways to guarantee success.
D.To recommend people to develop more abilities.
Across Britain, burnt toast will be served to mothers in bed this morning as older sons and daughters rush to deliver their supermarket bunches of flowers. But, according to a new study, we should be placing a higher value on motherhood all year.
Mothers have long known that their home workload was just as heavy as paid work. Now, the new study has shown that if they were paid for their parental labours, they would earn as much as $ 172,000 a year.
The study looked at the range of jobs mothers do, as well as the hours they are working, to determine the figure. This would make their yearly income $ 30,000 more than the Prime Minister earns.
By analysing the numbers, it found the average mother works 119 hours a week, 40 of which would usually be paid at a standard rate and 79 hours as overtime. After questioning 1,000 mothers with children under 18, it found that, on most days, mums started their routine work at 7am and finished at around 11pm.
To calculate just how much mothers would earn from that labour, it suggested some of the roles that mums could take on, including housekeeper, part-time lawyer, personal trainer and entertainer. Being a part-time lawyer, at £ 48.98 an hour, would prove to be the most profitable of the “mum jobs”, with psychologist (心理学家) a close second.
It also asked mothers about the challenges they face, with 80 percent making emotional demand as the hardest thing about motherhood.
Over a third of .mums felt they needed more training and around half said they missed going out with friends.
The study shows mothers matter all year long and not just on Mother’s Day. The emotional, physical and mental energy mothers devote to their, children can be never-ending, but children are also sources of great joy and happiness. Investing (投入) in time for parenting and raising relationships is money well spent.
1.How much would a mother earn a year if working as the Prime Minister?
A.£ 30,000. B.£ 142,000.
C.£ 172,000. D.£ 202,000.
2.The biggest challenge for most mothers is from .
A.emotional demand B.low pay for work
C.heavy workload D.lack of training
3.What is stressed in the last paragraph?
A.Mothers’ importance shows in family all year long.
B.The sacrifices mothers make are huge but worthwhile.
C.Mothers’ devotion to children can hardly be calculated.
D.Investing time in parenting would bring a financial return.
4.What can we conclude from the study?
A.Mothers，working hours should be largely reduced.
B.Mothers should balance their time for work and rest.
C.Mothers’ labour is of a higher value than it is realised.
D.Mothers should be freed from housework for social life.
