Question

    Spotify can tell if you’re sad. Here’s why that should scare you. Want to figure out if someone is a patient with a mental disability? Ask them what their favorite song is. A New York University study last year found that people who loved Eminem’s Lose Yourself and Justin Bieber’s What Do You Mean? were more likely to have trouble with mental disabilities than people who were into Dire Straits.

Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs. They conclude this from the sort of music you’re listening to, combined with where and when you’re listening to it, along with third-party data that might be available.

Now, to be clear, there’s nothing significantly illegal about what Spotify is doing with your information. I certainly don’t think that they are working with consulting firms to serve you relevant ads while you’re listening to music that suggests you might be in a terrible situation. However, I find it disappointing that our private moments with music are increasingly being turned into information points and offered to advertisers.

You can see where this could go, can’t you? As ad targeting gets even more accurate, businessmen will have the ability to target our feelings in potentially improper ways. According to one study, you are more likely to spend more on a product if you’re feeling sad. You can imagine some companies might take advantage of that. And on that note, I’m feeling a little down about all this. Head off to treat myself to something expensive.

1.What’s the purpose of the first paragraph?

A.To introduce a new song. B.To draw readers’ attention.

C.To help more patients. D.To promote a new medium.

2.Spotify improves its ability to analyze information to ________.

A.provide services for the government B.work with consulting firms

C.get listeners’ personal information D.help businessmen attract consumers

3.Who is the text probably designed for?

A.Internet users. B.Officials. C.Researchers. D.Managers.

Answer

1.B

2.D

3.A

【解析】

这是一篇说明文。文章介绍Spotify一直在提高分析信息的能力，帮助商家针对消费者投放专门针对他们需求的广告。他们根据你听的音乐类型、听的地点和时间，以及可能获得的第三方数据得出结论。从而确定你消费在哪些商品上。

1.推理判断题。根据第一段中A New York University study last year found that people who loved Eminem’s Lose Yourself and Justin Bieber’s What Do You Mean? were more likely to have trouble with mental disabilities than people who were into Dire Straits.可知，纽约大学去年的一项研究发现，喜欢Eminem的《迷失自我》和Justin Bieber的《你是什么意思?》与那些陷入困境的人相比，他们更有可能患有精神疾病。以及第二段第一句Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs.可知，过去几年里，Spotify一直在提高分析信息的能力，帮助商家针对消费者投放专门针对他们需求的广告。由此可推知，在第一段提到Eminem的《迷失自我》和Justin Bieber的《你是什么意思?》这些流行音乐的目的是为了吸引读者的注意。故选B。

2.细节理解题。根据第二段中Over the past few years, Spotify has been improving the ability to analyze information to help businessmen target consumers with advertisements made specially for their needs.可知，过去几年里，Spotify一直在提高分析信息的能力，帮助商家针对消费者投放专门针对消费者需求的广告。由此可知，Spotify提高了分析信息的能力，帮助商家吸引消费者。故选D。

3.推理判断题。根据第二段中They conclude this from the sort of music you're listening to, combined with where and when you’re listening to it, along with third-party data that might be available.可知，他们根据你听的音乐类型、听的地点和时间，以及可能获得的第三方数据得出结论。以及结合文章内容主要为介绍Spotify一直在提高分析信息的能力，以帮助商人用专门为消费者的需要而制作的广告来针对消费者。由此可推知，文章可能是针对网络用户的。故选A。