Question

    Electronic book publishing has many of the same risks and opportunities as electronic music publishing. By delivering text directly to the reader's computer screen, the e-book could cut down costs, and allow creators to deal directly with their audience, bypassing traditional publishers and traders. But it also raises the possibility of mass piracy(盗版). Phil Rance, founder and managing director of Online Originals, a London-based e-book publisher, sums it up，“No one wants Napster to happen to books.”

Indeed, the most popular MP3 may have put the frighteners on an industry that generally operates some way behind the “bleeding edge”. The Meta Group, a leading US-based market researcher, says publishers are far too concerned about protecting their rights,“ We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing. Publishers need to deal with reality and come up with new ways to develop wide electronic distribution, asking the question, ‘How can we change the certainty of wide distribution to our advantage?’ ”

At the moment, most publishers would like to limit the use of e-books to the person who bought them, or to the computer used to download them. If that can be done, e-books become just an extra income stream in a publishing industry that would continue to operate the way it does today, according to Terry Robinson, business manager for the digital rights aspect, “you've cracked the market,” he says.

Robert Nichols, Books Director at BOL agrees, “Rights management is absolutely important. Publishers just say that, ‘until copyright is secure, we're not going to talk’．”

1.According to the text, what is the similarity of e-books to electronic music？

A.They both result in piracy.

B.They both lead to price reduction.

C.They both bring in much money to creators.

D.They both avoid industry management.

2.From the text, we can infer that_____.

A.wide use of e-books may increase the income.

B.the publishing markets should be brought back to normal.

C.publishers haven’t agreed on rights management up to now.

D.most publishers prefer e-books for the extra income.

3.What are most publishers concerned about according to the text?

A.copyrights management B.price control

C.market share D.original works

4.Which of the following can be the best title for the text?

A.A Magic Book

B.The Fight Against Mass Piracy

C.Risks and Challenges Go Hand in Hand

D.The E-book----a New and Big Challenge

Answer

1.B

2.C

3.A

4.D

【解析】

本文是一篇议论文。本文主要讨论了电子书面临的风险和机遇，就电子书可能面临出现盗版的风险和出版商应卸下“保护自己利益”的包袱面对机遇开拓新渠道来进行创收等两个方面进行了讨论。

1.细节理解题。根据第一段的Electronic book publishing has many of the same risks and opportunities as electronic music publishing. By delivering text directly to the reader's computer screen, the e-book could cut down costs,…（电子图书出版与电子音乐出版有着许多相同的风险和机遇。通过将文本直接传送到读者的电脑屏幕上，电子书可以降低成本，……）可知，电子书和电子音乐的相似之处是它们都会导致价格下降。故选B。

2.推理判断题。根据最后一段的…Rights management is absolutely important. Publishers just say that, ‘until copyright is secure, we're not going to talk’（版权管理绝对重要。出版商只是说，在版权得到保护之前，我们不会讨论这个问题）可推知，出版商到目前为止还没有就版权管理达成一致。故选C。

3.推理判断题。根据第二段的…publishers are far too concerned about protecting their rights,…（出版商太关心保护他们的版权）以及最后一段的最后一段的…Rights management is absolutely important.（版权管理绝对重要。）可知，多数出版商关心版权管理，故选A。

4.主旨大意题。通读全文以及文章第一段的Electronic book publishing has many of the same risks and opportunities...（电子图书出版和……有着许多相同的风险和机遇。）可知，本文主要讨论了电子书面临的风险和机遇，下文就电子书可能面临出现盗版的风险和出版商应卸下“保护自己利益”的包袱面对机遇开拓新渠道来进行创收等两个方面进行了讨论，故选D。