Question

    Shopping is not as simple as you may think! There are all sorts of tricks at play each time we reach out for that particular brand of product on the shelf.

1.Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.

2.Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective. Eventually, it came on the market in a dark blue and white package-because we think of blue as safe, and white as calm.

3.But quite often a bottle doesn’t contain as much as it appears to.

It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!

The most successful producers know the truth: 4.The founder of Pears soup, who for 25 years has used pretty girls to promote their goods, came to the conclusion: “5.”

A.It’s not enough to have a good product.

B.Coloring, for example, varies(不同) according to what the producers are selling.

C.Any fool can make soup, but it takes a genius(天才) to sell it.

D.The colors tricked the customers into shopping.

E.The size of a product can attract a shopper.

F.A good product is an advantage(优势).

G.The colors turned the customers off.

Answer

1.B

2.G

3.E

4.A

5.C

【解析】

这是一篇说明文。本文介绍了产品都注重包装的颜色，因为颜色能给人不同的感觉和心情，如果人们不喜欢这种颜色他们就很少买那种产品，因此商家特别重视产品的包装。花去大量的成本，人们认为没有好的包装就没有足够好的产品。

1.根据后文Health foods are packaged in greens, yellows or browns because we think of these healthy colors. Ice cream packers are often blue and expensive goods, like chocolates, are gold or silver.可知健康食品是绿色、黄色或棕色的包装，因为我们认为这些健康的颜色。冰淇淋包装盒通常是蓝色的，而昂贵的商品，如巧克力，则是金色或银色的包装。由此可知，包装的颜色是根据生产商要出售的不同商品而变化的。故B选项“例如，颜色根据生产商销售的产品不同而不同”符合上下文语境，故选B。

2.根据后文Recently, some kind of pain killer was brought out, but researchers found it didn’t sell well, because the color made the product look weak and ineffective.可知最近，一种止痛药被推出，但研究人员发现它卖得不好，因为这种颜色让产品看起来功能很差，没有效果。由此可知，有些顾客根据颜色来选商品，所以拒绝买他们不喜欢的颜色。故G选项“这些颜色使顾客不满意”符合上下文语境，故选G。

3.根据下文But quite often a bottle doesn’t contain as much as it appears to.可知但通常情况下，瓶子里装的东西并不像看上去那么多。由此可知，顾客会收到产品大小的吸引，而通常情况下，瓶子里装的东西并不像看上去那么多。故E选项“产品的大小可以吸引顾客”符合上下文语境，故选E。

4.根据上文It is believed that the better-known companies spend, on average, 70 percent of the total cost of the product itself on packaging!可知据信，知名度较高的公司平均将产品总成本的70%用于包装!由此可知，仅仅有一个好的产品是不够的，包装也很重要。故A选项“仅仅有一个好产品是不够的”符合上下文语境，故选A。

5.根据前文The founder of Pears soup, who for 25 years has used pretty girls to promote their goods, came to the conclusion:(梨汤的创始人，25年来一直用漂亮的女孩来推销他们的产品，得出了这样的结论：)可推知本句为承接上文，说明这个结论的内容，即包装的重要性。故C选项“傻瓜都能做汤，但只有天才才能把它卖出去”符合上下文语境，故选C。