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Japans biggest airline is betting that t...

    Japans biggest airline is betting that the future of travel isn't traveling at all. For the last month, a married couple has been interacting with a robot -called an Avatar -that's controlled by their daughter hundreds of miles away. Made by ANA Holdings Inc. it looks like a cleaner with an iPad attached But the screen displays the daughter's face as they chat, and its wheels let her move slowly about the house as though she's really there.

"Virtual travel"is nothing new, of course. Storytellers, travel writers and artists have stimulating(刺激)the sense of armchair tourists for centuries. It's only in recent decades that frequent, safe travel has become available to the non-wealthy.

Yet even as the world's middle classes climb out of the armchair and into economy-class seats, there are signs of a post-travel society coming into being. Concerns about sustainability(可持续发展)are having an negative influence on carbon-intensive airlines. And the aging of wealthy societies is both slowing down physical travel and creating demand for various ways to experience the world. For the travel industry, virtual (虚拟的)reality offers an attractive response to these trend.

Of course, far- out technologies encourage far-out claims. ANA doesn't plan to start selling Avatars until next year. Profits, too, will probably be difficult to achieve: according to one investigation, the global market for this kind of technology will be worth only about $300 million by 2023. By contrast, ANA's traditional travel business brought in more than $19 billion last year .

But if the business case for virtual vacations is still weak, the market for technologies that bridge physical distances between families and coworkers seems likely to soy expand.ANA's robots may not replace its airplanes any time soon, but they ' ll almost certainly be a part of travel’s high-tech future.

1.“Avatar” is mentioned in paragraph 1 to_________.

A.display how people travel with the robot “Avatar”.

B.introduce a new service offered by Japan's biggest airline.

C.lead in the topic of virtual travel by providing a vivid scene.

D.describe what the robot"Avatar" looks like and how it works.

2.It can be inferred from paragraph 3 that people's choice of virtual travel may be the result of________.

A.the demand for safe travel

B.wealthy people's growing old

C.worries about low-carbon airlines

D.the support of advanced technologies

3.By saying “far-out technologies encourage far-out claims”, the writer means_______.

A.traditional travel business is not profitable

B.global market for virtual travels is hard to predict

C.the time is ripe for selling Avatars in term of technology

D.virtual travels will take the place of traditional ones very soon

4.What's the writer's attitude to virtual technology?

A.Uncertain. B.Cautious.

C.Enthusiastic. D.Optimistic.

 

1.C 2.B 3.B 4.D 【解析】 这是一篇说明文。主要介绍了日本最大的航空公司目前正在致力于开发虚拟旅行技术,有迹象表明,一个后旅游时代正在形成,这是对富裕社会的老龄化趋势的一个有吸引力的回应。但是虚拟旅行的全球市场还很难预测,作者对此持乐观态度。 1.推理判断题。根据第二段第一句Virtual travel" is nothing new, of course.可知当然,虚拟旅行并不是什么新鲜事。由此可推知,在第一段中提到“Avatars”,是为了通过提供一个生动的场景来引入虚拟旅行的话题。故选C。 2.推理判断题。根据第三段中And the aging of wealthy societies is both slowing down physical travel and creating demand for various ways to experience the world. For the travel industry, virtual reality offers an attractive response to these trend.可知富裕社会的老龄化不仅减缓了人们的身体旅行速度,也催生了人们对各种体验世界方式的需求。对于旅游行业来说,虚拟现实为这些趋势提供了一个有吸引力的回应。由此可推知,从第3段可以推断,人们选择虚拟旅行可能是富人变老的结果。故选B。 3.词句猜测题。根据第四段中ANA doesn't plan to start selling Avatars until next year. Profits, too, will probably be difficult to achieve: according to one investigation, the global market for this kind of technology will be worth only about $300 million by 2023. By contrast, ANA's traditional travel business brought in more than $19 billion last year.可知ANA直到明年才计划开始销售Avatars。利润也可能难以实现:根据一项调查,到2023年,这种技术的全球市场价值将仅为3亿美元左右。相比之下,ANA的传统旅游业务去年带来了超过190亿美元的收入。由此可推知,作者说“遥远的技术鼓励遥远的需求”,意思是虚拟旅行的全球市场很难预测。故选B。 4.推理判断题。根据最后一段中ANA's robots may not replace its airplanes any time soon, but they'll almost certainly be a part of travel’s high-tech future.可知ANA的机器人可能不会很快取代它的飞机,但它们几乎肯定会成为旅游高科技未来的一部分。由此可推知,作者对虚拟技术持乐观态度。故选D。
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