What I used to find attractive about journalism was that it brought you into contact with a huge range of interesting people, or at least people to whom interesting things had happened. But is that true? If I were coming in now, would I find journalism as attractive a job as when I first earned my pay- cheque 30 years ago?
The problem is the impact of the internet on how we write our stories. We all know the benefits that the web has provided. It has enabled journalists, along with everyone else, to find instant answers to almost any question, no matter how unusual. It has hugely quickened the gathering and spreading of news. And if the appearance of informed and readable amateur “bloggers” has forced journalists - the supposed professionals - to sharpen up our act, so much the better.
But the revolution has brought one huge negative pressure on journalists. Because the internet seems to include everything, we are deeply addicted to it. Now we spend most of our working hours in our offices, staring at screen. Oral contact with people in the outside world is heavily reduced. Face-to-face communication seems so 20th-century, such a waste of time.
This attitude not only limits the journalist’s ability to understand the complexities of the world. It also leads to what I call “hall of mirrors” reporting, in which the media village chews and chews on the same few subjects, which are often of far more interest to media staff than ordinary people.
This isn’t a cry for the days when journalists spent half their week talking to people. But it’s a request for those who claim to report the world’s affairs to get out more - to experience life at first hand, or at least to talk regularly with those who do. What many journalists report now is not reality, but virtual reality: human existence as known through a computer screen.
But perhaps that’s the way humanity in general is going. It would be funny if the communication revolution of the past 20 years ended up killing the greatest form of communication ever developed. “We should start a Campaign for Real Conversation,” I said to a colleague the other morning. “Good idea,” he replied. “Send me an e-mail.”
1.What benefits has the internet brought to journalism according to the article?
① a variety of information
② fast speed of collecting and spreading news
③ appearance of bloggers
④ better written news stories
A.①② B.②③ C.②④ D.①④
2.The underlined phrase “the greatest form of communication” refers to ____.
A.using the internet for news reporting
B.communicating with people by e-mail
C.talking to people face to face
D.“hall of mirrors” reporting
3.The author thinks ____ in the future.
A.the internet will promote the journalism industry
B.more and more journalists will go out to experience life
C.journalists will do the same as they do now
D.the internet will put an end to the journalism industry
Cineworld makes viewers part of the action for the greatest big screen viewing experience. Get your tickets now to see why this winter’s films are truly unmissable.
What you get
Cineworld is the UK’s Number 1 cinema chain. With cinemas across the UK showing a wide range of films, there’s always something to thrill or delight film fans of all ages at Cineworld.
Cineworld is devoted to saving you money too. Simply exchange £ 4.50 in Clubcard vouchers for 1 token code. Exchange it for 1 adult ticket and you’ll get yourself a seat for some big screen excitement.
With as many as 10 films released each week, you’ll know there’s always a new and exciting reason to return to Cineworld time and again. You can now book your Cineworld tickets online to secure your seat so you never miss out on the action.Click here to find your nearest cinema. Have a good time.
How to place your order
1. Select the quantity of token codes you’d like, using the basket on the right. Any change left over from your Clubcard vouchers will be added back into your Clubcard Account.
2. We’ll aim to send you two emails within 30 minutes --- please note this may take longer due to additional security checks. One will be your order confirmation. The other will contain your token codes and instructions on how to use them.
3. Print the email containing your token codes and take it with you to the cinema.
Or
Book your Cineworld tickets online at www. Cineworld.com.
Additional information: Please Click Here
1.Which of the following is true?
A.This advertisement is probably taken from a magazine.
B.For every adult ticket you will have to pay £ 4.50 in cash.
C.You will receive two emails after you place your order using the basket.
D.Cineworld encourages viewers to be involved in its management for experience.
2.This advertisement is mainly about ____.
A.a way of booking film tickets
B.a certain Clubcard
C.some unmissable films this winter
D.the company of Cineworld
When I was a teenager, my dad did everything he could to discourage me from becoming a brewer. He’d spent his life in local breweries, ______ making a living, as had his father and grandfather before him.
So I did as he asked. I went to business school and got a highly paid job at a business-consulting firm. ______, after working there five years, I was obsessed by ______. Is this what I want to be doing when I’m 50?
I remembered that some time before, my dad had been cleaning out the attic and ______ some old beer ______. “Today’s beer is ______ water that can hold a head,” he’d told me.
I agreed. Americans pay good money for ______ beer, I thought. Why not make good beer for Americans using my family way?
I decided to quit my job to become a brewer. When I told Dad, I was hoping he’d put his arm around me and get ______ about continuing tradition. Instead he said, “Jim, that is the ______ thing I’ve ever heard!”
____ Dad objected, in the end he became my new company’s first ______, coughing up $40,000 when I opened the Boston Beer Company in 1984. Going from my fancy office to being a brewer was like mountain climbing: exciting, liberating but ______. All my safety nets were gone.
Once the beer was made, I faced my biggest ______ yet: no one had ever heard of it. I needed a name that was ______ and elegant, so I called my beer Samuel Adams, ______ the brewer and patriot who helped to found the Boston Tea Party.
The only way to get the word out, I realized, was to sell direct. I filled my briefcase with beer and ____ every bar in Boston. Six weeks later, at the Great American Beer Festival, Sam Adams Boston Lager won the top prize for American beer. The rest is history. It wasn’t supposed to ______ this way - what ever does? - but in the end I was ______ to be a brewer.
My advice to all young enterprisers is simple: life is very long, so don’t ______ to make decisions. Life doesn’t let you ______.
1.A.easily B.barely C.readily D.adequately
2.A.Still B.Otherwise C.Though D.Anyhow
3.A.fear B.desire C.regret D.doubt
4.A.brought about B.picked out C.put down D.came across
5.A.receipts B.cans C.recipes D.labels
6.A.basically B.particularly C.roughly D.exactly
7.A.inferior B.superb C.fake D.sour
8.A.miserable B.amused C.thrilled D.concerned
9.A.smartest B.stupidest C.toughest D.rudest
10.A.As soon as B.As much as C.As far as D.As long as
11.A.employer B.customer C.salesman D.investor
12.A.inspiring B.relaxing C.frightening D.pushing
13.A.opportunity B.decision C.obstacle D.defeat
14.A.understandable B.recognizable C.honorable D.respectable
15.A.after B.by C.as D.for
16.A.hit B.got C.called D.promoted
17.A.make out B.reach out C.work out D.set out
18.A.appointed B.considered C.destined D.intended
19.A.hesitate B.need C.wait D.rush
20.A.delay B.plan C.dream D.prepare
I cleaned my room today and Mum said I do it only _____.
A.once in a blue moon B.once and for all C.one after another D.at all times
Take-off and landing procedures have been tightened after two jets ____ escaped disaster.
A.hopefully B.narrowly C.suddenly D.practically
You must ____ the mail in person and take along some form of identification.
A.attach B.select C.collect D.observe