The European members are afraid that the new deal will upset the _______ balance of political interests.
A.ambitious B.arbitrary
C.delicate D.compulsory
The society can remain good as long as we are willing to fight for it—and to fight against whatever imperfections ________ exist.
A.shall B.may C.should D.would
-So you ________ the accident?
-Yes. I was waiting for the bus across the street.
A.witnessed B.have been witnessing C.would witness D.had witnessed
Having retired from business, he now ________ himself with the welfare of the disabled and lives a meaningful life.
A.associates B.occupies C.charges D.equips
请阅读下面文字, 并按照要求用英语写一篇150词左右的文章。
Once a traveler came to a village, hungry. The villagers tried to stop the traveler from staying, fearing he wanted to give him food. They told him there was no food anywhere to be found. The traveler explained he didn't need any food and that in fact, he was planning to make a soup to share with all of them. The villagers watched strangely as he built a fire and filled a large pot with water. Then he pulled a stone from a bag, dropping the stone into the pot. He tasted the soup and said how delicious the stone soup was. As the villagers began to show interest, he said how good the soup would be with just a little cabbage in it. A villager brought out a cabbage to share. This event repeated itself until the soup had cabbage, carrots and onions indeed, a large soup that fed everyone in the village.
Are you like one of the villagers, holding back? If you come forward and share your gifts, you will encourage others to do the same. The reward is a gift that can benefit many.
（写作内容）
1. 用约30个单词概述上述故事的主要内容；
2. 简要阐述上述故事给你的启示；
3. 结合自身实际，谈如何做到“共享、互利”(不少两点)。
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请认真阅读下列短文，并根据所读内容在文章后表格中的空格里填入一个最恰当的单词。注意：每个空格只填1个单词。
Electronic marketing is a form of product promotion and customer relation establishment conducted with the use of electronic media. With the development of technology, a new era in marketing has been created. Marketers have been quick to jump on subsequent (后来的) technological developments from radio to the Internet. Companies may market specially via electronic media or use a mixture of marketing media in order to reach a broad target audience. Marketing has a number of goals, including familiarizing people with companies and products, encouraging consumers to adopt specific products, and promoting a positive public opinion about a company, product, or service.
Electronic marketing is free to change its methods according to different circumstances. It allows companies to create targeted campaigns with broad reach. This form of marketing can also be very cost effective, making it possible for companies to reach lots of consumers at a small amount of the cost for other types of advertising.
In addition to media like television, radio, and the Internet, electronic marketers can use media such as phones for conveying advertisements. Talking ads mounted on bus stations and other public installations are another example. Electronic kiosks in locations like malls can also be used for marketing purposes. Marketers can create video brochures, insert ads in front of feature films, and find a number of other ways to reach the audience via electronic means.
Internet marketing in particular is rich ground for marketers. This form of electronic marketing can be generic (通用的), as in the case of banner ads placed on websites. It can also be remarkably specific, tailored to Internet use habits with the goal of reaching out to specific consumers. Marketers can serve different kinds of ads customize email marketing campaigns, and use other techniques to reach potential consumers on the Internet.
Some advertising firms specialize in electronic marketing services. They can help their customers organize effective campaigns and may also be involved in the carrying out of marketing campaigns. These firms keep up with the latest trends in marketing so that they can stay ahead with advertisements that will appeal and attract.
Companies must use electronic marketing with care. Some consumers may find such marketing upsetting, forcing companies to find creative ways to advertise that will arouse their interest instead of irritating them. It is also necessary to think about how advertising fits in with a company image and the ideals that a company wants to project. A company that prides itself on discretion(谨慎), for example, would probably not want to deliver an interruptive email marketing campaign based on browsing habits.
Passage Outline | Supporting details |
Introduction | ◆Electronic marketing is to 1.products and establish customer relations by using electronic media. ◆As technology develops, marketers have 2. their focus of technological developments from radio to the Internet. |
Features of electronic marketing | ◆Electronic marketing is 3. and it allows companies to make targeted campaigns in a wide range. ◆It is 4. to use electronic marketing than to use other types of advertising. |
5. of electronic marketing | ◆Many kinds of advertisements can be used to help marketers 6. marketing purposes. ◆7. on specific Internet use habits, marketers can reach specific potential consumers on the Internet. |
◆Some advertising firms can help customers 8. and carry out marketing campaigns. ◆These firms follow the latest trends in marketing so that they can take a 9. position in the industry. | |
Conclusions | ◆Some consumers may prefer creative ways of advertising that won't irritate them. ◆It is also necessary to consider how advertising 10. the image of a company and its ideals. |
