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Teenagers may not know the name Kevin Ma...

    Teenagers may not know the name Kevin Mayer, but he's about to play an outsize role in their lives.

The longtime leader of the Walt Disney Company just became the CEO of TikTok (抖音).In doing so, Mayer will lake charge of an app whose influence over a lot of people has made it one of the most influential although controversial(有争议的) ,platforms of the era.

Mayer has been with Disney since the early 1990sminus a period as the CEO of Playboy.comand he’s helped to acquire some important brands in film industry. More recently he's become known for his key role in the launch of the ll-important Disney Plus streaming service.

Mayer was thought to be among the most obvious potential successors to outgoing CEO Bob Iger, but he was passed over for Bob Chapekwho ran Disney' theme parks unit.

Mayer's departure from Disney may not be a surprise,but his move to TikTok is unexpected. The app, owned by China-based ByteDance, is at a crucial moment in its short historyseeing enormous growth during the pandemic lockdowns but facing increasing criticism over its data-collection practices. As it rises in influence ,the company will surely face a growing drumbeat of intense media and strict monitoring.

In contrast, Disney has never been more delicate, with the coronavinus pandemic having broken nearly all of its core business units, from the close down of theme parks and movie theaters to ongoing interruptions to its production schedules. Mayerwhatever else is motivating the move, is hopping( ) to another position at a proper time.

1.What's the text mainly about?

A.The job-hopping of a CEO.

B.The rising influence of TikTok.

C.The decline of the Walt Disney Company .

D.The intense competition between companies.

2.What's the likely reason for Mayer's departure from Disney?

A.He had been offered a higher salary

B.He wasn't qualified for his previous job.

C.He preferred a new career concerning teenagers.

D.He failed to succeed Bob Iger as a CEO of Disney.

3.What do we know about TikTok according to the text?

A.Potential but delicate. B.Profitable but immoral.

C.Popular but controversial. D.Professional but addictive.

4.What is the purpose of the text?

A.To advertise for Disney. B.To report of news.

C.To recommend a new app. D.To compare two companies.

 

1.A 2.D 3.C 4.B 【解析】 本文是一篇新闻报道,介绍了迪士尼公司的高级副总裁凯文梅耶尔从迪士尼跳槽至抖音,担任该公司的CEO。 1. 主旨大意题。通读全文,特别是根据第二段中的“The longtime leader of the Walt Disney Company just became the CEO of TikTok”可知,迪士尼公司的长期领导者(凯文梅耶尔)刚刚成为抖音的CEO,由此可知,本文主要介绍的是梅耶尔从迪士尼跳槽至抖音,担任该公司的CEO,故A项正确。 2. 细节理解题。根据第四段中的“Mayer was thought to be among the most obvious potential successors to outgoing CEO Bob Iger, but he was passed over for Bob Chapek”可知,梅耶尔被认为是即将卸任的CEO鲍勃伊格尔的潜在继任者之一,但他被鲍勃查贝克所取代, 紧接着第五段第一句“Mayer's departure from Disney may not be a surprise”说梅耶尔离开迪士尼也许并不奇怪,由此可知,梅耶尔离开迪士尼是因为他没能接替鲍勃·伊格尔成为迪斯尼的CEO,故D项正确。 3. 细节理解题。根据第二段中的“one of the most influential ,although controversial(有争议的) ,platforms of the era”可知,抖音平台极具影响力(很受欢迎)但备受争议,故C项正确。 4. 推理判断题。通读全文可知,本文主要介绍了迪士尼公司的高级副总裁凯文梅耶尔从迪士尼跳槽至抖音,担任该公司的CEO,是一篇新闻报道,因此文章的目的就是报道梅耶尔跳槽的新闻,故B项正确。
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