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From an innocent children’s cartoon char...

    From an innocent children’s cartoon character to a top cultural icon, Peppa Pig, a British preschool animated TV series, has undergone an amazing journey in adapting to Chinese culture and China’s market.

2015

In June, the Peppa Pig TV series was introduced to the Chinese market by Entertainment One and first aired on the CCTV Children’s Channel. Shortly after its publication, Peppa Pig attracted billions of views on social media platforms like iQiyi, Youku and Tudou.

2016

The Peppa Pig TV series was broadcast on the CCTV Children’s Channel for a second round. It also gained more viewers on the Golden Eagle Animation Channel, Hunan TV.

2017

The phrase “Peppa Pig Girl” became one of the hottest buzzwords(时髦术语) on China’s Internet. It refers to a girl who holds a positive attitude toward life even though she tends to be lazy in her daily life. She might look a bit silly and often have tasty food as a top priority on her mind.

2018

Rumors claimed that Peppa Pig was banned from Douyin, China’s major video sharing platform, saying it “violates the community regulations and has not passed censorship ”. In May, however, representatives from Douyin said the app was not forbidding Peppa Pig.

2019

According to Entertainment One, more than 40 million Peppa Pig books have been sold since its second round broadcast on CCTV. In the year of the Pig, more companies are adding Peppa-themed elements to their products for promotion.

1.Since ________, more than 40 million Peppa Pig books have been sold.

A.2015 B.2016

C.2017 D.2018

2.Which of the following social media platforms first broadcast the Peppa Pig TV series?

A.CCTV Children’s Channel B.iQiyi

C.Youku D.Tudou.

3.What can we learn about Peppa Pig according to the passage?

A.The TV series was first broadcast on Hunan TV.

B.Food is the favorite of a Peppa Pig Girl, who is silly.

C.Year of the Pig will help promote the sales of the Peppa-themed products.

D.Peppa Pig was banned in Douyin because it broke the law.

 

1.B 2.A 3.C 【解析】 这是一篇应用文。文章按照时间顺序介绍了《小猪佩奇》在中国的广泛影响,自2015年被引进央视少儿频道开始,到2019年小猪佩奇的书籍出版。 1. 细节理解题。根据最后一段中According to Entertainment One, more than 40 million Peppa Pig books have been sold since its second round broadcast on CCTV.可知据Entertainment One统计,自第二次在中央电视台播出以来,《小猪佩奇》的销量已经超过4000万本。以及2016部分第一句The Peppa Pig TV series was broadcast on the CCTV Children’s Channel for a second round.可知《小猪佩奇》电视剧在央视少儿频道播出第二次。由此可知,自2016年以来,《小猪佩奇》的销量超过了4000万本。故选B。 2. 细节理解题。根据第二段第一句In June, the Peppa Pig TV series was introduced to the Chinese market by Entertainment One and first aired on the CCTV Children’s Channel.可知今年6月,《小猪佩奇》电视连续剧由Entertainment One引入中国市场,并首次在央视少儿频道播出。由此可知,中央电视台儿童频道最先播放了《小猪佩奇》。故选A。 3. 推理判断题。根据最后一段中In the year of the Pig, more companies are adding Peppa-themed elements to their products for promotion.可知在猪年,越来越多的公司在他们的产品中加入了以“佩奇”为主题的元素来进行宣传。由此可推知,猪年有助于促进以“佩奇”为主题的产品的销售。故选C。
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