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Daniel Lamplugh remembers going shopping...

    Daniel Lamplugh remembers going shopping with his dad on Black Friday." Waking up at 6 a.m. the day after Thanksgiving is what I grew up doing," says the University of New Orleans film student.

A lot has changed since those childhood days. Online retailers(零售商)have forced many chains out of business. Consumers are increasingly shopping with their smart-phones. But a funny thing happened on the way to the future: Most shoppers are not going all-digital. Surveys show they're eager for good experiences at retail stores.

This November and December, for the first time ever retailer websites will get more traffic from mobile users than computer users, predicts Adobe Digital In sights." We live our lives with a combination of the physical and the digital." says Kit Yarrow, author of book Decoding the New Consumer Mind. Retailers have to understand it's not a question of either/or. It's a question of combining the two.

Heather Howe, an MBA student, said," Consumers like shopping on their phones and online because it's more convenient and because there are more options. I went to the Vans store to try on shoes and then I actually purchased them online while I was in the store.

While mobile sales are growing, the widest use smart-phones in stores is researching products or looking up product information(58 percent), closely followed checking or comparing prices(54 percent), according to a survey.

"My phone plays a huge role in online shopping, because I am on the email list for all of my favorite brand. so I get many emails daily informing me of sales, "s Rachel Lynch, who works at a Boston public-relation agency." Also, a store has an app that allows me to chat with other users about the products, and read reviews Online reviews are one of the first things I look at when I am about to buy a new product.”

“Electronics and kitchen equipment are definitely online purchases for me, since they're heavy to get home on the subway and often cheaper online," says Michael Miller-Ernest, a manager in Brooklyn,N.Y.

1.What do most shoppers tend to do now?

A.Do shopping all-digitally.

B.Use computers to do online shopping.

C.Do window shopping in shopping malls.

D.Go to physical stores with their smart-phones.

2.What's Kit Yarrow's suggestion for retailers?

A.Reaching both online and offline consumers.

B.Focusing on either the physical or the digital.

C.Encouraging consumers to use smart-phones.

D.Providing more convenience for computer users.

3.What does Heather Howe think of online stores?

A.They offer wider choices.

B.They sell high quality goods.

C.They will replace physical stores.

D.They are burning shoppers' patience.

4.What can be inferred about Rachel Lynch's habits?

A.She buys heavy goods online.

B.She often writes users' reviews.

C.She is fond of sending producers emails.

D.She tries to learn about other users' experience. 

 

1.D 2.A 3.A 4.D 【解析】 本文是一篇议论文。文章主要就消费者的购物习惯来讨论商家应该如何应对消费习惯的不断变化。 1. 细节理解题。根据第二段中的“Consumers are increasingly shopping with their smart-phones. But a funny thing happened on the way to the future: Most shoppers are not going all-digital. Surveys show they're eager for good experiences at retail stores.”消费者越来越多地使用智能手机购物。但在通往未来的道路上发生了一件有趣的事情:大多数购物者并不是全数字化的。调查显示,他们渴望在零售店获得良好的体验。以及第五段“While mobile sales are growing, the widest use smart-phones in stores is researching products or looking up product information(58 percent), closely followed checking or comparing prices(54 percent), according to a survey.”一项调查显示,在手机销量不断增长的同时,商店中使用最多的智能手机是研究产品或查找产品信息(58%),紧随其后的是查看或比较价格(54%)。可知,消费者大都在实体店看实物,然后使用电脑进行网上购物。故选D项。 2. 细节理解题。根据第三段中的“" We live our lives with a combination of the physical and the digital." says Kit Yarrow, author of book Decoding the New Consumer Mind. Retailers have to understand it's not a question of either/or. It's a question of combining the two.”“我们的生活是物理和数字相结合的。”Kit Yarrow说,他是《解码消费者的新思维》一书的作者。零售商必须明白这不是非此即彼的问题,而是两者结合的问题。可知,Kit Yarrow建议零售商接触在线和离线消费者。故选A项. 3. 细节理解题。根据第四段“Heather Howe, an MBA student, said," Consumers like shopping on their phones and online because it's more convenient and because there are more options. I went to the Vans store to try on shoes and then I actually purchased them online while I was in the store.”MBA学生Heather Howe说:“消费者喜欢用手机和网络购物,因为它更方便,而且有更多的选择。我去Vans商店试穿鞋子,然后在店里的时候就在网上买了”。可知,Heather Howe 认为网络商店提供了更广泛的选择。故选A项。 4. 细节理解题。根据倒数第二段中“a store has an app that allows me to chat with other users about the products, and read reviews Online reviews are one of the first things I look at when I am about to buy a new product.”商店里有一个应用程序,可以让我和其他用户聊产品,看评论。当我要买一件新产品时,网上的评论是我首先看到的东西之一。可知,Rachel Lynch's 会关注其他用户的体验。故选D项。
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