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Apple lost its status as the world’s onl...

    Apple lost its status as the world’s only trillion-dollar public company as shares slumped (下跌) following disappointing results.

The iPhone maker said that it would no longer tell how many iPhones, iPads and Macs it sells each quarter, claiming the figure was no longer relevant to investors. The announcement, combined with a forecast for the vital Christmas quarter, sent shares falling by more than 7 percent in after-hours trading, knocking over $70 billion off its value. If maintained, the drop means Apple’s value has fallen below the trillion-dollar mark for the first time since it reached the milestone in August.

Apple’s fall come despite it posting record profits and sales after it convinced consumers to buy more expensive versions of the iPhone in the three months to the end of September. During this period, it sold 46. 9 million iPhones, flat on the same period last year and below what analysts had expected. However, a huge increase in the price of each phone meant that iPhone revenues (收益) increased by 29 percent. On average, consumers now pay $793 for each iPhone, up from $618 a year ago.

Apple has successfully pushed its users into paying more for newer versions of its iPhone by adding new features and bigger screen sizes, even as sales growth has decreased. Revenues in the quarter increased by 20 percent to $62.9 billion, while profits were up 32 percent to $14.1 billion. Tim Cook, Apple’s chief executive, said sales had been disappointing in some emerging markets such as India, Turkey and Brazil.

Apple sold fewer Mac computers and iPads than a year ago, but said revenues from its software division had increased by 17 percent. Apple said it would continue to say how much revenue it makes from each of its product lines, which it claimed was a more relevant figure than unit sales.

1.What did the iPhone maker’s announcement cause?

A.It caused a stable market. B.It caused a drop in sales.

C.It caused weaker shares. D.It caused an increase in sales.

2.How were the sales of iPhones in the three months to the end of September last year?

A.They were better than this year. B.They were the same with this year.

C.They were not reported to the public. D.They were more terrible than this year.

3.Why did the revenues increase as the shares slumped?

A.The price was increased. B.People supported iPhones.

C.The sales were beyond expectation. D.The iPhone maker started a promotion.

4.What is the situation of the sales in some emerging markets?

A.It has a big market. B.The unit sales are good.

C.It is not very well received. D.It is uneven according to places.

 

1.C 2.B 3.A 4.C 【解析】 本文是一篇新闻报道。作为世界上唯一的万亿美元的上市公司,苹果公司股票下跌;但是苹果公司说服消费者购买更昂贵的iPhone版本,从而实现了利润的增长。 1. 细节理解题。根据第二段中“The announcement, combined with a forecast for the vital Christmas quarter, sent shares falling by more than 7 percent in after-hours trading, knocking over $70 billion off its value. (苹果公司的公告,加上对关键的圣诞季的预测,导致股价在盘后交易中下跌超过7%,市值蒸发逾700亿美元。)”可知,苹果公司的公告导致股价下跌。故选C项。 2. 细节理解题。根据第三段中“During this period, it sold 46. 9 million iPhones, flat on the same period last year and below what analysts had expected. (今年在截止9月底的三个月里,iPhone销量为4690万部,与去年同一时期持平,不过低于分析预期。)”可知,去年同一个时期的销量和今年是一样的。故选B项。 3. 细节理解题。第三段中提到“it convinced consumers to buy more expensive versions of the iPhone(苹果公司说服消费者购买了更昂贵的iPhone版本)”;第四段中提到“Apple has successfully pushed its users into paying more for newer versions of its iPhone by adding new features and bigger screen sizes.(通过增加新功能和更大屏幕,苹果成功地迫使用户为新版iPhone支付更多费用。)”由此可知,虽然股价下跌,但是苹果公司说服消费者为新功能、更大的屏幕花了比之前更多的钱,也就是价格上涨了。故选A项。 4. 推理判断题。根据第四段中“Tim Cook,…said sales had been disappointing in some emerging markets such as India, Turkey and Brazil.”苹果的CEO表示在诸如印度、土耳其和巴西这样的新兴市场中,苹果的销量让人失望。因此可以推断,在这些新兴市场中,苹果并不是很受欢迎,市场有点惨淡。故选C项。
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1.What can we learn from the first paragraph ?

A.Thomas and Lynema met by accident. B.Thomas knew Lynema would help him.

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2.Why was Lynema sad when he attended the party?

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C.There were only a few people in the party. D.Thomas didn’t invite classmates to his party.

3.What does the underlined word “astounded” in Paragraph 4 mean?

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4.Which of the following statements is NOT true?

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    How many times have you come back and felt terribly tired, feeling like your  head is going to explode? Sounds familiar, right? Well, there are several ways to reduce the frequency of headaches, and those are: eating balanced diet through the day, making sure your body is well hydrated (保持身体水分);getting some exercise to remove the negative energy, like helping yourself with a short massage (按摩)on your head. However, preparing an easy recipe will instantly put a smile on your face after your workday.

You will need these simple ingredients (配料)to prepare the magical drink which will stop your headache: Lemon juice; 2 teaspoons of salt (preferably high quality salt); 1 cup of water.

Directions:

Squeeze 2 lemons. Pour the lemon juice into a cup and add 2 teaspoons of salt. Mix the two ingredients. Add a cup of water to the content. Drink the mixture quikly.

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—balances the pH levels in your body;

—protects your immune system;

—nourishes your brain and nerve cells;

— reduces inflammation (炎症)in your whole body (the headache is a type of inflammation, so the lemon juice fights against it).

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