—Reading is the best way to kill time on the train.
—________ I never go traveling without a book.
A.You are joking. B.I don’t think so. C.That’s true. D.Don’t mention it.
Staying at home, no socializing and wearing a face mask if going anywhere have proved to be the most ________ ways to prevent the spread of the novel coronavirus.
A.effective B.expensive C.miserable D.suspicious
假设你是红星中学高三(1)班的学生李华。你班同学张强即将去国外读书,下面四幅图描述了同学们为他送行的过程,请根据图片的先后顺序用英语写一篇日记。
注意:1. 日记的开头已为你写好。
2. 词数不少于60。
Monday, March 10 Fine
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假设你是红星中学高三学生李华,你写信建议你的美国朋友George 参加中国日报 (China Daily)专门为外国人举办的2018“最美中国”(Amazing China)手机摄影大赛。信的内容包括:
1. 作品内容要求;
2. 提交时间和方式;
3. 表示愿意提供帮助。
注意: 1. 词数不少于50;
2. 开头和结尾已给出,不计入总词数。
Dear George,
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Yours,
Li Hua
There is an English saying, ''1.'' Until recently, few people took the saying seriously. Now however, doctors have begun to look into laughter and the effects it has on the human body. 2.
Tests were carried out to study the effects of laughter on the body. People watched funny films while doctors checked their heart, blood pressure, breathing and muscles. It was found that laughter has similar effects to physical exercise.3. If laughter exercises the body, it must be beneficial.
Other tests have shown that laughter appears to be able to reduce the effect of pain on the body. In one experiment doctors produced pain in groups of students who listened to different radio programs. The group that tolerated the pain for the longest time was the group which listened to a funny program. 4.
5.They have found that even if their patients do not really feel like laughing, making them smile is enough to produce beneficial effects similar to those caused by laughter.
A.Laughter can surely last one's life.
B.As a result of these discoveries, some doctors in the United States now hold laughter clinics, in which they help to improve their patients' condition by encouraging them to laugh.
C.The reason why laughter can reduce pain seems to be that it helps to produce a kind of chemical in the brain which diminishes both stress and pain.
D.It increases blood pressure, makes the heart beat quicker and makes people breathe deeper; it also works several groups of muscles in the face, the stomach, and even the feet.
E.They have proved that laughter can really cure any disease if people keep a good state of mind.
F.Laughter is the best medicine.
G.They have found that laughter really can improve people's health.
When most people think of the word, “brand”, they think of the Nike Swoosh, Ford “blue oval,” McDonalds Golden Arches, or the “State Farm is There” jingle. They know what theywill get with a wellbranded product or service as promised. Think of Volvo, for instance, and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”.
So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.A company’s brand is a promise. It’s a description of the company’s character. To some extent, it’s a mission; it’s how the company creates and delivers value. Also, it’s the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.To illustrate it, here are some brand promises from three highly successful, world-wide brands:The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.”Coca-Cola: “To inspire moments of optimism and uplift.”VirginAtlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”
Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFL’s brand promise says nothing about football. Coca-Cola doesn’t talk about providing the best soft drinks in the world. And Virgin Atlantic’s promise goes a lot farther than seating passengers in its aircrafts.
Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build and maintain great brands and acquire a special patina(光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to sub-brands, like iPhone and iPad which acquire the glory of the parent brand.
Sometimes a brand is memorable because of little things. TD Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime(十分硬币) carrier. It was given to kids and then they’d fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.
1.What can we know from the first 2 paragraphs?
A. People tend to believe in top brands because they deliverwhat is promised.
B. Well branded Swedish products are of good quality but more costly than others.
C. Well branded products are faced with great challenges of quality currently.
D. A company shouldn’t care about logos because they can’t make the brand valuable.
2.In the author’s opinion, a brand promise is ___________.
A. thecontract between a company and the people who interact with it
B. the only way to build and maintain a great brand’s value
C. a description of what a company actually does for its consumers
D. an important factor contributing to the success of a brand
3.According to the passage, what isprobably “Virgin Atlantic”?
A. A financial company. B. A high-tech software product.
C. An airline company. D. An entertainment product.
4.What can be inferred from the passage?
A. Buying a certain brand says nothing about the person who buys it.
B. Little things can mean a lot and make a brand memorable.
C. Sub-brands are relatively easy to build and generate huge profits.
D. Dime Savings Bank’s dime carriers are difficult for kids to operate.