Question

    LIANG TAO.sold 80 pink Givenchy bags in 12 minutes.Becky Fang sold 100 Mini Cooper cars in just five.Both are wanghong,literally"red-hot on the web".Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything.The fans are helping this new Chinese Internet star to make money out of their popularity and to shake up the country's e-commerce industry in the process.

A few of wanghong have been hired by luxury brands.Jaeger-LeCoultre, a Swiss watchmaker,hired Papi Jiang for a video ad targeting young urbanites(都市人），including her 27m fans on Sina Weibo,a Twitter-like microblog. Zhang Yi of iiMedia Research,a consulting firm,estimates that up to 15%of sales on shopping sites like Taobao or social-media apps such as WeChat are influenced by wanghong's public support.The length of a dress might be decided by a survey of a wanghong's fans;its launch date might be based on the number of hits,shares or comments it collects,some of which can cause last-minute design changes.

This poses a new challenge for retailers(零售商），whose supply chains must respond even more quickly to wanghong's opinions.Whereas previously a company would look for a celebrity to match its image,wanghong and their admirers are shaping goods.

Another challenge comes directly from wanghong themselves.They increasingly make money not merely from online support or advice but by launching their own e-commerce stores.Sales of goods accounted for just under half of wanghong earnings of 53bn yuan($8bn)in 2016,estimates Analysis,a Chinese market-research firm(the rest came mostly from live-show tips and adverts).

Some wanghong are going a step further.In November Becky Fang launched her own clothing line.Part of her motivation,she says,was that the brands she supported did not always match the trends she was sharing with her followers.By creating her own brand,Becky's Fantasy,she has full control of the quality.She also gains a new income. For the time being only 3-5%of wanghong follow Becky Fang's example,iiMedia Research estimates.But it expects the model to become an industry in its own right, including entertainment and e-commerce,and driven by online data..

1.Why can wanghong use their popularity to make money?

A.Because they are Internet stars.

B.Because they use social media.

C.Because their opinions influence fans..

D.Because they can shake the e-commerce industry.

2.What is the characteristic of the products supported by wanghong?

A.They are fans-based.

B.They are social-media-based.

C. They are design-shared.

D. They are youth-targeted.

3.What are the challenges for retailers?

A.Online support and advice.

B.Increasing sales of goods online.

C.Quick responses to the.market changes.

D.Wanghong's opinions and e-commerce stores.

4.Why do some wanghong create their own brands?

A.Because they want.to attract more fans.

B.Because they want to share with their followers.

C.Because they want to set up a new industry model.

D.Because the brands they speak for can't satisfy their fans.

5.What's the writer's attitude to wanghong?

A.supportive B.objective

C.indifferent D.worried

Answer

1.C

2.A

3.D

4.D

5.B

【解析】

本文是一篇议论文。文章介绍了网红代言产品这一现象及其对经济的影响。

1.

细节理解题。根据第一段中的“Every day millions of Chinese search social media for wanghong posts or tune in to live-streams for wanghong's opinions on everything. The fans are helping this new Chinese Internet star to make money out of their popularity”可知，每天都有数百万中国人在社交媒体上搜索网红的帖子，或者收看直播，了解网红对所有事情的看法，这使得网红可以利用自己的人气赚钱，由此可知，网红可以利用人气赚钱是因为他们的看法会影响粉丝，故C项正确。

2.

推理判断题。根据第二段中的“The length of a dress might be decided by a survey of a wanghong's fans;its launch date might be based on the number of hits,shares or comments it collects”可知，网红代言的产品的受欢迎程度取决于粉丝们的点击量、分享量或评论数，也就是说它们是以粉丝为基础的，故A项正确。

3.

细节理解题。根据第三段中的“This poses a new challenge for retailers(零售商），whose supply chains must respond even more quickly to wanghong's opinions.”可知，这给零售商带来了新的挑战，他们的供应链必须对网红的看法做出更快的反应；再根据第四段中的“Another challenge comes directly from wanghong themselves.They increasingly make money not merely from online support or advice but by launching their own e-commerce stores.”可知，另一个挑战直接来自网红自己，他们不仅通过在线代言或咨询赚钱，而且还在电商平台上自己开店赚钱，由此可知，网红的看法和他们开的网店是对零售商的挑战，故D项正确。

4.

细节理解题。根据最后一段中的“Part of her motivation,she says,was that the brands she supported did not always match the trends she was sharing with her followers.”可知，创立了自己的服装品牌的贝基说她的部分动机是，她代言的品牌并不总是与她和粉丝们分享的趋势相匹配，由此可知，一些网红创立自己的品牌是因为他们代言的品牌不能让粉丝满意，故D项正确。

5.

推理判断题。通读全文可知，文章只是客观地介绍了网红代言产品这一现象及其对经济的影响，通篇作者并没有发表自己的主观意见或看法，因此作者对网红持客观态度，故B项正确。