Question

    Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a casual shot, but if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.

Altman is part of a growing trend of "micro-influencers". She has a small following — around 6,000 on Instagram (社交平台).Her going rate is $300 to $800 to promote something. She does some posts in exchange for free goods, as long as it's stuff she believes in.

As a micro-influencer she has a much closer relationship with her followers than a big social media star. "I'm just living a normal life and people relate to that," she says. "They just feel like I'm a friend of theirs."

But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.

In some cases, it's clear. When a big star takes to a social media to advertise Coca-Cola, for example, the assumption is that he or she's probably getting paid to do so. And the posts are clearly labeled as ads, with the caption "advertisement" or "sponsored content".

But what happens when an everyday person with just a couple thousand followers takes to social media to extol(颂扬）the virtues of a product? The motivations are not so clear-cut. The problem with these social media posts is that you don't know whether it's an ad or not.

Altman is diligent about using those hashtags(标签).She loves what she does and sees it as a business, but she doesn't necessarily want to be a social media celebrity.

"With social media being so integrated into our everyday lives, we have this unique opportunity that I don't think anyone has ever had before where we can each be our own brand," Altman says.

1.What does a micro-influencer do according to the passage?

A.Offer enough likes. B.Recommend some comments.

C.Post to increase sales. D.Create advertisements.

2.What makes consumer rights groups feel worried?

A.Ads with caption on posts. B.The unclear motivations of the posts.

C.Sponsored ads content. D.The increasingly growing number of audiences

3.How does Gretchen Altman feel about being a micro-influencer?

A.Pleased B.Upset.

C.Ambitious. D.Disappointed.

4.Which of the following can be the best title?

A.We Can Each Be Our Own Top Brand

B.To be a Micro-influencer or to be a Big Star

C.Hills Bros. Coffee, Your Coffee

D.Instagram Advertising: Do You Know It, When You See It

Answer

1.C

2.B

3.A

4.D

【解析】

这是一篇新闻报道。文章讲述了时下流行的微影响者及由此可能引发的问题。微影响者主要是发帖子增加商品销售量，受众是自己的粉丝。微影响者发帖子做广告，但不加任何说明，会导致年轻人不能有效辨别，所以这种意图不明的帖子会对浏览者造成困扰。

1.

细节理解题。根据第一段中最后一句if you hit like, leave a comment, and tag a friend, you can get three different cups of coffee, for free.(如果你点赞，留下评论，并给朋友加标签，你可以免费得到三杯不同的咖啡。)及第二段最后一句She does some posts in exchange for free goods, as long as it’s stuff she believes in.(只要是她信任的东西，她就发一些帖子，换取免费商品)可知，微影响者主要是发帖子增加销售量，受众是自己的粉丝。故选C项。

2.

细节理解题。根据第四段中的But it worries consumer rights groups. Several recent studies have found that young audiences are largely unable to understand when something is sponsored content.(但消费者权益组织对此感到担忧。最近的几项研究发现，年轻观众基本上无法理解什么是赞助内容。)及第六段中的The motivations are not so clear-cut. The problem with these social media posts is that you don't know whether it's an ad or not.(动机并不那么明确。这些社交媒体帖子的问题在于你不知道这是不是广告。)可知，微影响者发帖子做广告，但不加任何说明，会导致年轻人不能有效辨别，所以这种意图不明的帖子会对浏览者造成困扰，这是消费者权益群体所担心的问题。故选B项。

3.

细节理解题。根据倒数第二段中She loves what she does and sees it as a business(她热爱自己所做的，并将其视为一项工作)可判断出，她很乐意当微影响者，故选A项。

4.

主旨大意题。根据文章大意尤其是第六段中的The motivations are not so clear-cut. The problem with these social media posts is that you don’t know whether it’s an ad or not.(动机并不那么明确。这些社交媒体帖子的问题在于你不知道这是不是广告。)可知，微影响者发帖子做广告，但不加任何说明，会导致年轻人不能有效辨别，所以这种意图不明的帖子会对浏览者造成困扰可知，D项（Instagram广告：当你看到它的时候，你知道它是广告吗）作为文章的标题最合适。故选D项。