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In France, a bookstore chain has put a s...

    In France, a bookstore chain has put a special camera in its shops. The system feeds a video stream to software which_______shoppers’ movements and facial expressions for surprise, dissatisfaction, confusion or hesitation. When a shopper walks to the end of an aisle(货架通道) only to_______with a frown to a particular bookshelf, the software messages_______, who then go to help. For the eight months leading up to this April, sales rose_______a tenth.

The bookseller wants to keep its name_______for now. Similarlyother French clients of the Paris startup behind the technology, Angus.ai, are_______it in stores which are not open to the public. They_______ airport owner Aéroports de Paris, the luxury-goods giant LVMH, and Carrefour, the supermarkets chain.

Simple video produces a lot of insights, but there are far more complicated ways of learning about shoppers’_______. Thermal-imaging (热成像的) cameras_______detect heart rates. Wirelessly collected data from smartphone accelerometers (加速度传感器) can suggest when shoppers become fascinated (movement stops) or are unhappy about________(a phone is raised to search for cheaper products online). For even more insights, shoppers are sometimes asked to put on special equipment, typically in exchange for a ________or reward of another kind.

All of this could be a(n)________, some say, for sellers to enjoy the advantage that big data has long given online sellers. A race is________to work out how best to________and use emotional data, thus improving packaging, displays, music, or the content and timing of persuading customers into buying goods.

Using technology is much less________than old-fashioned interviewing. Nielson, a consumer-research giant, charges around $10,000 to interview 25 shoppers about three products. Angus. ai’ s service costs just $66 a month per camera. Sometimes,________market surveys may ask the wrong questions. What’s more, they can give misleading________. People typically change their responses intentionally to make themselves sound sensible,________purchases are often driven by subconscious (潜意识的) emotions.

One obvious________of shopping’s emotional side is the idea of “retail therapy” — consumers driven to spend when they are feeling blue. Whichever store is the first to spot mildly________customers could make a fortune!

1.A.receives B.analyzes C.designs D.delivers

2.A.return B.nod C.yell D.sit

3.A.guards B.officials C.secretaries D.clerks

4.A.to B.at C.for D.by

5.A.present B.different C.quiet D.famous

6.A.testing B.improving C.leading D.leaving

7.A.contain B.include C.list D.involve

8.A.ideas B.preferences C.choices D.emotions

9.A.must B.need C.can D.should

10.A.services B.prices C.qualities D.packages

11.A.product B.value C.discount D.activity

12.A.challenge B.chance C.alternative D.routine

13.A.on B.off C.up D.in

14.A.store B.process C.collect D.share

15.A.mature B.popular C.attractive D.expensive

16.A.traditional B.ordinary C.original D.historical

17.A.impressions B.suggestions C.results D.promotions

18.A.because B.while C.though D.unless

19.A.change B.imitation C.example D.signal

20.A.satisfied B.affected C.confused D.depressed

 

1.B 2.A 3.D 4.D 5.C 6.A 7.B 8.D 9.C 10.B 11.C 12.B 13.A 14.C 15.D 16.A 17.C 18.B 19.C 20.D 【解析】 这是一篇说明文,文章介绍了一种特殊的相机,能够通过分析购物者的动作和面部表情来提供商品的销量。 1. 考查动词词义辨析。句意:该系统将一段视频输入软件,分析购物者的动作和面部表情,以发现他们的惊讶、不满、困惑或犹豫。A. receives 收到;B. analyzes 分析;C. designs 设计;D. delivers 传送。这里是系统分析购物者的表情和动作,然后发现不同的情绪。故选B项。 2. 考查动词词义辨析。句意:当顾客走到货架通道末端,返回特定书架的时候皱着眉头, 软件就会通知店员,店员知道后会去帮助顾客。A. return 返回;B. nod点头;C. yell大叫;D. sit坐下。这里顾客走到货架的尽头没有找到货物,所以是返回的时候皱着眉头。故选A项。 3. 考查名词词义辨析。句意:当顾客走到货架通道末端,返回特定书架的时候皱着眉头, 软件就会通知店员,店员知道后会去帮助顾客。A. guard 守卫;B. officials 官员;C. secretaries 秘书;D. clerks 店员。这里是在商店,所以是店员帮助顾客。故选D项。 4. 考查介词辨析。句意:到今年4月为止的8个月里,销售量继续增长了十分之一。 rise to表示上升到,固定搭配。 故选A项。 5. 考查形容词词义辨析。句意:这家书店想暂时不公开它的名字。A. present 目前的,现在的;B. different 不同的;C. quiet 安静的;D. famous 著名的。keep sth quiet表示不公开,后文说到法国的一个商店也不对公众公开,这里前后照应,故选C项。 6. 考查动词词义辨析。句意:同样,这项技术背后的巴黎初创公司安格斯(Angus)的其他法国客户也是如此,将把它留在不向公众开放的商店。 A. testing测试;B. improving 提高;C. leading 引导;D. leaving 离开,留下。leave it 这里是留下的意思,把特殊的相机留在商店。故选D项。 7. 考查动词词义辨析。句意:他们还包括机场所有者巴黎机场、奢侈品巨头路威酩轩集团和连锁超市家乐福。A. contain 包含;B. include 包括;C. list 例举;D. involve 包含。contain和include都有“包含”的意思,但contain强调容量,表示所含之物的全部或部分,include强调范围,表示所包含之物中的一部分,involve表示涉及,牵连,影响,这里是这个特殊的相机存在的范围,故选B项。 8. 考查名词词义辨析。句意:简单的视频可以产生很多深刻的见解,但要了解购物者的情绪,还有更复杂的方法。A. ideas主意;B. preferences 偏爱;C. choices 选择;D. emotions 情感。前文说到捕捉购物者表情,这里和情绪相近,故选D项。 9. 考查情态动词词义辨析。句意:热成像的相机能够捕捉心率。 A. must 必须;B. need 需要;C. can 能够;D. should 应该。这里表示相机的能力是什么,can表示能力,故选C项。 10. 考查名词词义辨析。句意:当顾客着迷(运动停止)或不满价格时,从智能手机加速度传感器收集的无线数据可以建议寻找更便宜的产品。A. services 服务;B. prices 价格;C. qualities 质量;D. packages 包裹。后半句说到寻找价格更便宜的产品,所以这里是对价格不满意,故选B项。 11. 考查名词词义辨析。句意:为了获得更多的信息,购物者有时会被要求穿上特殊的设备,通常是为了换取折扣或其他形式的奖励。A. product 产品;B. value价值;C. discount 折扣;D. activity 活动。 顾客穿上特殊装备是有特殊优惠的,这里discount折扣和reward奖励对应,故选C项。 12. 考查名词词义辨析。句意:有人说,所有这些都可能是卖家享受大数据长期以来给在线卖家带来的优势的一个机会。A. challenge 挑战;B. chance 机会;C. alternative 选择;D. routine 路线。大数据给买家带来了收益,所以这是一个机会。故选B项。 13. 考查介词词义辨析。句意:如何最好地收集和使用情感数据,从而改善包装、展示、音乐,或者说服顾客购买商品的内容和时间,一场竞赛正在展开。这里比赛开始,只能用on。故选A项。 14. 考查动词词义辨析。句意:如何最好地收集和使用情感数据,从而改善包装、展示、音乐,或者说服顾客购买商品的内容和时间,一场竞赛正在展开。 A. store 储存;B. process 加工;C. collect 收集;D. share分享。照相机手机人的表情和动作来作为数据,所以选择收集。故选C项。 15. 考查形容词词义辨析。句意:使用科技要比老式的采访便宜的多。 A. mature成熟的;B. popular流行的;C. attractive 吸引人的;D. expensive 昂贵的。后文提到了收费,使用这里是价格的比较。故选D项。 16. 考查形容词词义辨析。句意:有时候传统的市场调研可能会问错问题。 A. traditional 传统的;B. ordinary 一般的;C. original 原始的;D. historical 历史的。 这里传统的市场调研和前文的老式的采访对应,故选A项。 17. 考查名词词义辨析。句意: 此外,它们会让人误导。 A. impressions 映像;B. suggestions 建议;C. results 结果;D. promotions 提高。 前面说到问错误的问题,使用导致的结果的误导,故选C项。 18. 考查连词词义辨析。句意:人们通常改变他们的反应故意让自己听起来合理,而购买通常是由潜意识情绪驱使的。A. because 因为;B. while 当,然而;C. though 尽管;D. unless除非。 这里前后句是转折关系,需要转折词。故选B项。 19. 考查名词词义辨析。句意:关于购物的情感方面,一个明显的例子就是“购物疗法”——当消费者感到沮丧时,就会被驱使去消费。A. change 改变;B. imitation模仿;C. example 例子;D. signal 信号。 购物疗法是举的例子。故选C项。 20. 考查形容词词义辨析。句意:无论哪家商店第一个发现轻度抑郁的顾客都可以大赚一笔。A. satisfied 满意的;B. affected 有影响的;C. confused 困惑的;D. depressed 沮丧的。前文说到当消费者感到沮丧时,就会被驱使去消费,所以这里depressed项对应。故选D项。
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