阅读下面短文和问题，根据短文内容和每小题后的具体要求，在答题卡相应题号后的横线上写下相关信息，完成对该问题的回答，答语要意思清楚，结构正确，书写工整。
Viral Marketing
Companies are always on the lookout for new ways to sell products. We’re used to seeing ads in newspapers and on television. In recent years, a new type of ad strategy—viral marketing （病毒性营销）—has become popular. It uses the Internet to spread information about a product or service.
The idea of viral marketing is the “word of mouth” effect, that is, to get people to recommend a product to others. On the Internet, that can be done by email messages. Or, the information may be posted on forums, blogs, and other websites.
Advertisers can’t force people to spread their message. So, they must think of creative ways to get people to help out. One good way is to give something away. For example, when somebody sends an email using a Hotmail account, there’s an ad on the bottom. It tells others how to get a free account. Other companies give away branded screensavers, wallpaper, and sounds. Whenever they’re seen or shared, it advertises the product.
Another way is funny and interesting videos. When someone comes across a great ad for BMW, they may send a link to their friends. They may even add the video to a forum or blog. Companies love the effect. It gets more people to watch their ads, visit their websites, and, hopefully, buy their products.
Unfortunately, it’s hard to plan viral marketing activities. There are many ads and websites on the Internet. So, designers and marketers must think up creative new strategies. If something is funny, interesting, or useful enough, people will tell their friends about it. If it includes giving something away, the viral marketing activity may be even more successful.
1.What does viral marketing use to spread information? （不多于两个单词）
2.What is the idea of viral marketing? （不多于五个单词）
3.Write down one of the ways used by viral marketers. （不多于四个单词）
4.Why is it hard to plan viral marketing activities? （不多于十个单词）
Kelly’s Book Blog
Blues Point Blues by Sherry1 Clark （56 pages）
Belle was never very popular, but that all changes when she gets a cool new job in the catering department（餐饮部）for a popular TV programme, a daytime soap opera called Blues Point Blues. Now everyone wants to be her friend. However, as she becomes the center of attention, she begins to have some doubts. Wasn’t this what she was dreaming of? Belle discovers she has to make some important decisions.
Leaving Microsoft to Change the World by Juhn Wood （64 pages）
In 1998， John Wood was a successful manager for Microsoft in Australia. Then, while he was hiking in Nepal during a holiday, he visited a school in a mountain village. Shocked to sec their empty library, he made up his mind to return with some books. That decision soon led him to leave his job to start a charity called Room to Read, which donates libraries and books to needy schools around the world. This is a true story about an inspiring person.
Billy Elliott by Melvin Burgess （64 pages）
Eleven-year-old Billy Elliott is from a poor family in a small English town. He isn’t good at sports and hates the boxing lessons that his father makes him take. One day. Billy discovers a ballet dancing class and decides to give it a try. He immediately realizes that lie’s finally found something he can do well. Unfortunately, his father and brother have a very different opinion about ballet.
The Incredible Journey by Sheila Burnford （58 pages）
This is the story of three brave pets on a long and dangerous journey together. After they were accidentally left behind in the remote Canadian north while their owners were travelling in Europe, these three very different animals determined to find their way back home. Their friendship and teamwork is heartwarming and wonderful as they help each other survive the trip across hundreds kilometers of wilderness.
1.In the book Blues Point Blues, Belle ________.
A.dreams of becoming an actress B.works in a catering department
C.wishes to be everyone’s friend D.plays a role in a soap opera
2.What did John Wood do for the needy schools?
A.He trained school children. B.He hiked around the world
C.He worked hard in Microsoft. D.He donated libraries and books.
3.If you are interested in reading stories of animals, which book will you choose?
A.Blues Point Blues. B.Leaving Microsoft to Change the World
C.Billy Elliott. D.The Incredible Journey.
4.From Kelly’s book blog, we can NOT learn ________.
A.the prices of the books B.the contents of the books
C.the pages of the books D.the writers of the books
Pizza: the World’s Favorite Food
Food, and the way we eat it, is always changing. As society develops, we learn of growing, processing, and cooking food. What we ate 200 years ago was very different from what we eat today. Also, when people travel to live in other countries, they take their knowledge of cooking with them. And food must fit modem lifestyles and local tastes, too. One food that has done this successfully is the pizza.
The pizza we recognize today first appeared in Italy in 1889. A famous baker from Naples made a special pizza for the Italian royal （王室的） family. He was very worried they wouldn’t like it but they did. Queen Margherita loved the dish so much, and the baker named it after her. Since then, this simple meal of bread, cheese, and tomato has traveled the world, and it has adapted to local cultures. The pizza began its journey in the 1890s, when many Italians moved to New York in search of a better life. There they continued to make pizzas, and the first pizzeria opened in 1905.
At first it was only popular with Italians, but by the late 1940s, Americans discovered a taste for it. Today, they spend ＄37 billion a year on pizzas. That’s more than ＄100 per American!
The pizza continued its travels around the world, adapting all the time. In Sweden, for example, it is usual to have bananas on pizzas. In Belgium, people eat chocolate pizzas with marshmallows on top. Japan is a nation of seafood lovers, so not surprisingly, they love octopus and squid, as well as roasted seaweed, toppings. Australians sometimes choose kangaroo or crocodile on their pizza.
The popularity of the pizza is also related to our changing lifestyles. In today’s super-fast society, people often don’t have the time or energy to cook. So, they order takeout—and very often, it’s a pizza. Sometimes you don’t even have to pick it up; it’s delivered to your home. If you don’t even have time to sit down, buy a single slice and eat it standing up!
The pizza has come a long way. From its beginnings m an Italian city, it has grown to become one of the world’s favorite foods.
1.The pizza first appeared as ________.
A.a homemade white bread B.a fast food for travelers
C.a dish for the royal family D.a popular local food
2.When did the pizza arrive in New York?
A.In 1889. B.In the 1890s.
C.In 1905. D.In the 1940s.
3.In which country do people love pizzas with bananas on top?
A.Japan. B.Belgium.
C.Sweden. D.Australia.
4.The passage mainly tells us ________.
A.how the pizza gets popular B.who made the first pizza
C.how the pizza is made D.where the pizza came from
This month Angelina Horsefield writes about an animal rescue （援救） society in Australia: WIRES |
WIRES （Wildlife Information and Rescue Service） began in 1985 when someone found an injured bird in a park in Sydney, Australia. At the time, no one knew how to help this “native” animal. WIRES help animals like snakes, kangaroos and, of course, birds. However, they can only help Australian wildlife, so they can’t help other animals like cats or rabbits. Like other animal rescue groups, WIRES need more people. I believe they are helping the local animals, but they can only continue if others join in. They hold excellent courses, where people can learn what to do when they find an injured animal. They also explain what happens to the animals in their care. Many of the people who help also lake care of the animals themselves in their own gardens or on their farms. I spoke to 15-year-old Guy McKenzie, whose dad helps WIRES in his free time. Guy told me about the work they do. “Dad usually gets a phone call at home and drives immediately to where the animal is, to rescue it. He has special equipment and always wears gloves. The animals are wild, after all.” Guy also talked about a woman who found a bat in her garden. She thought it might be dead but then she noticed that there was a baby bat too. Guy’s dad brought it back to the centre, where it grew into a healthy adult. Then, WIRES returned it to nature. Guy showed me a baby kangaroo that his dad was looking after and told me that one day he’ll be doing the same thing. Yes, he will, for sure. |
1.WIRES aim at helping ________.
A.pet animals B.wildlife animals
C.small animals D.farm animals
2.Guy’s dad is an example to show ________.
A.who started WIRES B.how one helps WIRES
C.why people join WIRES D.how WIRES study animals
3.What does Guy hope to do in the future?
A.Live in nature. B.Take care of his dad.
C.Study bats. D.Work for WIRES.
4.The author writes the passage in order to ________.
A.describe a course on animals B.introduce an animal scientist
C.call on people to join the rescue group D.give advice on keeping pets
There is no school equal to a decent（体面的）home and no teacher equal to a virtuous（有德行的） parent.
Dad was an English teacher who taught high school students. Mom _______ home and homeschooled their four children Three of us had no trouble _______ but my sister Catherine still could not _______ by fifth grade, and worse still, did not even know the alphabet（字母表）.
My mother did some research and _______ that Catherine had some sort of learning disability. She sent Catherine to a public school to get some help. Catherine made many friends at school and _______ everyone with her gift for telling creative stories in class, _______ she still couldn’t master reading. _______ all the testing was done, the school had my parents come in They were told that based on the test results, they should just take Catherine home.
Tears of _______ ran down my dad’s cheeks, but my mom’s jaw was set in quiet determination. As they walked back to the car, she turned to him and said, “I know she’s not _______.”
Soon after, my mom discovered a learning system that focused heavily on lesson repetition and building slowly on the previous exercises. She worked with __________ for four hours every morning while the rest of us studied on our own. It was __________ for both of them, but she often told a crying Catherine, “ __________ is not an option. You are going to learn to read, or we’ll both try! You have to learn to read! You will learn to read.”
In time, Catherine __________ it. By the time she graduated from eighth grade, she was reading almost at grade level. She continued __________ and was reading above grade level when she graduated from high school.
Catherine came to love reading and writing. All of this because of a wonderfully devoted mother who was absolutely the best __________ ever—for all four of us.
1.A.left B.stayed C.came D.went
2.A.learning B.playing C.talking D.walking
3.A.listen B.speak C.read D.write
4.A.pretended B.wished C.advised D.found
5.A.amazed B.hurt C.bored D.praised
6.A.or B.so C.for D.but
7.A.If B.Although C.Unless D.After
8.A.hope B.sadness C.anger D.sickness
9.A.shy B.sorry C.polite D.stupid
10.A.Catherine B.my father C.me D.her friends
11.A.interesting B.fair C.hard D.good
12.A.Kindness B.Failure C.Courage D.Pressure
13.A.changed B.shared C.got D.checked
14.A.forgetting B.improving C.explaining D.noticing
15.A.teacher B.classmate C.researcher D.learner
假定你是李华，你的美国朋友 Peter 想提高中文水平，进一步了解中国文化。请给他写一封信，推荐学习资源 (resource)。内容包括：
1. 学习资源：报纸、杂志及其他途径；
2. 推荐理由；
3. 表达祝愿。
注意：1. 词数 100 左右；
2. 可以适当增加细节，以使行文连贯；
