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You already know that colors can suggest...

    You already know that colors can suggest a mood or attitude, but do you know that color is a ________ that can persuade us to buy things? According to some researches, color can be up to 85 percent of the reason we ________ to purchase something. Smart marketers know: Color ________!

“Right” colors make products “better”

Colors ________ how we feel about the food we eat. For example, orange juice with ________ orange color was preferred over naturally colored orange juice and was thought to be sweeter.

In the case of ________, color also plays a role. Have you ever noticed that pink is often used as the color of face creams? That’s for a good reason. In a research study, some women were given pink and white face creams, which were ________ except for their color. One hundred percent of the women said that the pink face creams were more effective and ________ on sensitive skin.

More colorful, more personalized

We need not only good quality products, but personalized ones. This urges manufacturers to make their products more and more “colorful”.

Take M&M’s Milk Chocolate Candies for example. Having a packet of M&M’s candies in ________, choosing which ones to eat first according to their colors -- many of us probably have had such experience.

A variety of colors is the ________ of the classic candies. Now they have come with even more custom colors that will be sure to “________ in your mouth, not in your hand!” Gold, silver, pink and many other colors are available to choose from. Eating such candies must be a ________ “sweet” experience.

Another successful color marketing example is Apple’s iPod. Does Apple have ________ MP3 technology? Maybe, but that’s not the point, marketing experts say. What makes the iPod so successful is “the ________ that makes it easy for people to express themselves through color choices.” The fourth generation of iPod Nano features nine colors -- pink, red, orange, yellow and so on. Color, as a personal statement, adds a touch of ________ to the MP3 player.

1.A.sign B.therapy C.tool D.phenomenon

2.A.decide B.cause C.refuse D.swear

3.A.advertises B.sells C.claims D.exclaims

4.A.reflect B.recall C.influence D.stimulate

5.A.improved B.developed C.strengthened D.addicted

6.A.fashion B.cosmetics C.physiology D.psychology

7.A.ideal B.smooth C.identical D.ripe

8.A.efficient B.influential C.practical D.milder

9.A.mind B.mouth C.hand D.pocket

10.A.signature B.taste C.innovation D.signal

11.A.swallow B.digest C.chew D.melt

12.A.specially B.particularly C.normally D.unusually

13.A.inferior B.superior C.priority D.supportive

14.A.design B.color C.content D.system

15.A.humanity B.popularity C.individuality D.activity

 

1.C 2.A 3.B 4.C 5.A 6.B 7.C 8.D 9.C 10.C 11.D 12.B 13.B 14.A 15.C 【解析】 本文是说明文。文章通过举例讲述了颜色对商品促销的作用:“正确”的颜色使产品“更好”;颜色更多,产品更个性化。 1. 考查名词词义辨析。句意:你已经知道颜色可以表明情绪或者态度,但是你知道颜色是可以说服我们卖东西的工具吗? A. sign迹象;B. therapy疗法;C. tool工具;D. phenomenon现象。根据下文that can persuade us to buy things可知,颜色可以作为一种工具说服我们买东西。故选C。 2. 考查动词词义辨析。句意:根据一些研究,颜色可以是决定我们购买一些东西的高达85%的原因。A. decide决定;断定;B. cause导致;C. refuse拒绝; D. swear发誓;诅咒。根据上文 that can persuade us to buy things可知,颜色可以决定我们购买某些东西。故选A。 3. 考查动词词义辨析。句意:聪明的营销人员知道:颜色销售。A. advertises做广告;B. sells销售;C. claims声称;断言;D. exclaims呼喊。根据上文purchase something可知,颜色可以促进销售。故选B。 4. 考查动词词义辨析。句意:颜色影响我们如何感觉我们吃的食物。A. reflect反映;B. recall回忆;C. influence影响;D. stimulate积累。 根据下文的例子For example, orange juice with 5 orange color was preferred over naturally colored orange juice and was thought to be sweeter.可知,颜色影响我们对于食物的感觉。故选C。 5. 考查形容词词义辨析。句意:例如,加深了橙色的橙汁比自然色橙汁更受喜欢,被认为更甜。 A. improve提高的;放大的;B. developed发达的;C. strengthened加强的; D. addicted上瘾的。 根据下文提到的over naturally colored orange juice可知,此处指橙色被加深了的橙汁与自然色的橙汁对比。故选A。 6. 考查名词词义辨析。句意:就化妆品来说,颜色也起作用。A. fashion时尚;B. cosmetics化妆品;C. physiology生理学;D. psychology心理学。根据下文Have you ever noticed that pink is often used as the color of face creams? 可知,此处说明的是颜色在化妆品方面所起的作用。故选B。 7. 考查形容词词义辨析。句意:在一项研究中,一些女性被给予粉红色和白色的面霜,除了颜色它们是完全一样的。A. ideal理想的;B. smooth光滑的;C. identical完全一样的;D. ripe成熟的。根据下文except for their color可推断,除了颜色不一样,两种面霜是完全一样的。故选C。 8. 考查形容词词义辨析。句意:百分之百的女性说粉红色的面霜更有效,并且对敏感皮肤更温和。A. efficient有效的;B. influential有影响的;C. practical实际的;D. milder温和的。根据上文more effective可推断,此处说明妇女们认为粉色面霜更有效,对敏感皮肤更温和。故选D。 9. 考查名词词义辨析。句意:手里拿着一包M&M糖果,根据颜色选择先吃哪些糖果——我们中的许多人可能有过这样的经历。 A. mind 智力;见解;B. mouth嘴;C. hand手;D. pocket口袋。根据下文choosing which ones to eat first according to their colors可推断,手里拿着糖果。故选C。 10. 考查名词词义辨析。句意:各种各样的颜色是这种经典的糖果的改革创新。 A. signature签名;署名;B. taste品味;C. innovation改革;创新;D. signal信号。根据下文Now they have come with even more custom colors可知,颜色是这种经典糖果的改革创新。故选C。 11. 考查动词词义辨析。句意:现在他们有了更多的定制颜色,将确信在你嘴里融化。A. swallow吞咽;B. digest消化;C. chew咀嚼;D. melt融化。根据常识可知,糖果融化在嘴里。故选D。 12. 考查副词词义辨析。句意:吃这样的糖果一定是一种特别“甜美”的经历。A. specially专门地; B. particularly特别地;C. normally正常地;D. unusually通常地。根据上文的Gold, silver, pink and many other colors are available to choose from.可知,糖果五颜六色,有多种颜色可选,因此推断吃这样的糖果是特别“甜美”的经历。故选B。 13. 考查形容词词义辨析。句意:苹果有过较高级的MP3科技吗?A. inferior低劣的;B. superior较高的;C. priority优先;D. supportive支持的。根据下文What makes the iPod so successful可推断,作者说ipod如此成功,因此问句问的是苹果是否有较高级的MP3科技使得iPod更成功,从而引出下文成功的原因是颜色的选择。故选B。 14. 考查名词词义辨析。句意:使得iPod如此成功的是“使得人们很容易通过颜色选择来表达自己的设计”。A. design设计;B. color颜色;C. content内容;D. system系统。人们很容易通过颜色选择来表达自己是iPod的设计。故选A。 15. 考查名词词义辨析。句意:颜色,作为个人声明,给这款MP3播放器增加了个性。A. humanity人性;B. popularity受欢迎度;C. individuality 个性;D. activity活动。根据上文as a personal statement可推断,此处说明赋予这款MP3播放器个性。故选C。
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