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Short video applications are not only de...

    Short video applications are not only developing rapidly and successfully in China, but gaining more strength as people across various age groups and geographical locations are using them to kill time, record lives, and even make a fortune.

Douyin, the most popular short video app in the country, said on Monday that the number of daily active users on its app had risen to 400 million by January, 2020. That represented a whopping rise from the 250 million recorded during the same period a year ago. Such an achievement is successful, considering that the app first appeared in 2016.

People of almost all ages use the app, and they double as both viewers and content creators, the company said. For instance, those in their 50s were. more keen on creating dance-related videos and enjoyed watching video clips on wedding scenes. Those born in the 1980s liked recording childhood memories with phones and watching beautiful scenery while teenagers and younger customers were keen on videos about animes (日本动漫), comics (漫画) and cute pets.

As an emotional bond, Douyin saw 1.76 million new born babies, 180,000 college entrance exams, 380,000 graduations and 7.09 million shares, of weddings as users chose to record and upload videos of these important occasions in their life onto the platform.

With flowers increasing at high seed for top influencers, businesses are also sensing marketing opportunities. This year more marketing dollars will be given to short videos for better contact with customers and the creation of interesting content, according to Maggie Wang, president of data marketing technology firm AdMaster.

“For social marketing, it has become more important to create original content,” she said. “It’s highly likely to tum clicks into cash if the contents are to viewers’ tastes.”

1.The underlined word “whopping” in Paragraph 2 most probably means “__________”.

A.gentle B.gradual C.popular D.huge

2.What can we learn from the text?

A.Most of the people just watched video clips on Douyin.

B.People in their 30s liked watching beautiful scenery on Douyin.

C.The number of daily active users on Douyin was about 150 million in 2019.

D.The users preferred to upload funny videos on Douyin.

3.Which of the following would Maggie Wang most probably agree with?

A.Short videos will get more financial (金融的) support this year.

B.All of the users of Douyin will be given money this year.

C.The viewers will pay for the contents that are to their tastes.

D.The more videos the viewers watch, the more dollars they’ll be given.

4.What’s the best title for the text?

A.Douyin: An App for People to Record Lives.

B.Douyin: The Most Popular App around the World.

C.Short Videos Apps: Fast Becoming Popular in China.

D.Social Marketing: An Important Key to Business.

 

1.D 2.B 3.A 4.C 【解析】 本文是一篇说明文。文章介绍了短视频应用程序在中国迅速走红。 1. 词句猜测题。根据划线词前的“Douyin, the most popular short video app in the country, said on Monday that the number of daily active users on its app had risen to 400 million by January, 2020.”可知,中国最受欢迎的短视频应用程序抖音周一表示,截止2020年1月,其应用上的每日活跃用户数量已经上升到4亿,因此,此处是说与去年同期的2.5亿相比,这是一个巨大的增长,由此可知划线词词义为“巨大的”,故D项正确。 2. 细节理解题。根据第三段中的“Those born in the 1980s liked recording childhood memories with phones and watching beautiful scenery”(80后喜欢用手机记录童年的记忆,欣赏美丽的风景)可知,30多岁的人喜欢在抖音上看美景,故B项正确。 3. 推理判断题。根据倒数第二段中的“This year more marketing dollars will be given to short videos for better contact with customers and the creation of interesting content, according to Maggie Wang, president of data marketing technology firm AdMaster.”(数据营销技术公司AdMaster的总裁王曼玉表示,今年将在短视频上投入更多的营销资金,以更好地接洽客户,并创造有趣的内容)可知,王曼玉总裁可能会同意“今年短视频将得到更多的财政支持”,故A项正确。 4. 主旨大意题。通读全文,特别是根据第一段中的“Short video applications are not only developing rapidly and successfully in China, but gaining more strength”(短视频应用程序不仅在中国迅速成功地发展起来,而且它们的实力也越来越强)可知,本文主要介绍的是短视频应用程序在中国迅速流行起来,故C项正确。
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    Many students think about how to best spend their time while studying, But what comes before study sessions can be important too-especially if you want to improve your memory of what you have learned. There are some useful, no-cost things you can do before you study to improve your memory and learning.

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4.In which section of a newspaper may this text appear?

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