Some successful brands are memorable for their creativity. They convey accurate information to us. However, some of these origins are very interesting.
The world’s largest search engine has developed a brand. Its founders Larry Page and Sergey Brin knew their company’s potential when they were freshmen at Stanford. The original plan was to name it “googol”, which meant “a huge number”, but Larry Page misspelled it as “Google”. Both the site and the company registered “Google”. However, this error distinguishes “Google” from other search engines.
McDonald’s
The original name came from the last name of the inventors: Maurice “Mac” and Richard “Dick” McDonald. Before 1940, they owned and operated a successful restaurant, but once World War II was over, they decided to try a new system to reduce the time people spent waiting for their food. So the first McDonald’s opened in 1948. Over time, their simple and bright colors have made it one of the most recognizable symbols on the earth.
Rolex
Hans Wilsdorf, founder of the Rolex brand, says he wants a short watch name to pronounce easily. After combining all the letters and coming up with 100 possible names, none of them fit the bill. But a trip on a horse-drawn ride changed the fate of his company, because a “genius”, as he called it, whispered the word “Rolex” into his ear.
IKEA
Founded in 1943, IKEA went from selling all kinds of objects to becoming the benchmark of Swedish creativity worldwide with its furniture and facilitates packaging. The word IKEA is a combination of the first letters of founder’s first name and last name: Ingvar Kamprad, the farm where he grew up: Elmtaryd, and the town in southern Sweden where it was located: Agunnaryd.
1.What contributed to the brand “Google”?
A.The company’s plan. B.Larry Page’s mistake.
C.The company’s potential. D.Sergey Brin’s creation.
2.What was the original intention of McDonald’s?
A.To earn more money.
B.To create simple and bright colors.
C.To offer convenience for customers.
D.To expand the business to the world.
3.Which brand has something to do with the founder’s hometown?
A.Google. B.McDonald’s. C.Rolex. D.IKEA.
假定你是李华,原计划今年三月去英国的姐妹学校交换学习一个月,现因为新型冠状病毒疫情的爆发而不得不取消计划。请给姐妹学校的联系老师 Jack写封邮件,内容包括:
1.表示歉意
2.说明原因
3.疫情期间学习和生活的状态
注意: 1.字数100字左右
2.可以适当增加细节,使行文连贯
参考词汇: 1.新型冠状病毒the novel coronavirus (COVID-19)
2.流行传染病 epidemic
注意:1.词数100左右:
2.可以适当增加细节,以使行文连贯。
Dear Jack,
_________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Yours,
Li Hua
假定英语课上老师要求同桌之间交换修改作文, 请你修改你同桌写的以下作文,文中共有10处错误,每句中最多有两处,每处错误涉及一个单词的增加、删除或修改。
增加:在缺词处加一个漏字符号(∧),并在其下面写出该加的词。
删除:把多余的词用斜线(\)划掉。
修改:在错的词下划一横线,并在该词下面写出修改后的词。
注意:1. 每处错误及其修改均仅限一词;
2. 只允许修改10处, 多者(从第11处起)不计分。
Plastic straws can cause serious environmental problems
Every day, Americans threw away 500 million plastic straws—enough circle the Earth twice. People use them when enjoy a cold drink, but according to an app where maps trash, plastic straws are the six most common form of litter in the world. Plastic straws can't be recycled. And even worst, it takes up to 200 years for each one to break up.
To deal with the problem, a lawmaker introduced a bill in February to reduce the use of plastic straws in California. Soon, a waiter provide plastic straws to customers who don't ask for them will break the law. The punishment will be six months in the prison, a $1, 000 fine or a combine of both.
Middle school is like a batt reground. Everyone seems to be going through awkward physical changes, emotional mood ______, low self﹣esteem. For me, ______ was my trouble as I stood a head above the other girls. My grandfather would watch me grow ______ uncomfortable. "Stand straight and tall." he'd say, as I tried to ______ myself to avoid sticking out. And each time, I would sheepishly do as he said. I understand that his advice was about more than just feel and ______.
My grandfather grew up in ______ Europe. When German soldiers ______ his hometown, a beautiful city in Poland, he hated them and eventually ______ to join the army to fight for his country's freedom." "Stand straight, stand tall " meant something else back then. After the war he ______ a boat for America. All alone in a new country, he was ______ about his future
However, he______ head-on into the hustle and bustle (熙熙攘攘) of the streets of New York. Soon, he met other European immigrants, each of them trying to find his or her own way. "If they could do it, why couldn't he?" Stand straight, stand tall he would always ______ himself.
Thanks to the help of a loyal and ______ friend, my grandfather acquired a jewelry ______ on the street. He was nervous in the beginning. He was trying to learn this______ new business and a new language as well.
______, with his efforts, within months, my grandfather was commanding his ______ behind the counter, selling diamonds and all kinds of cultural pearls in no more than one year as if he had neon doing it his whole life.
Listening to my grandfather's remarkable experiences has changed the way I______ my own life. His advice to me has become much more than a ______ to improve my posture. It tells me to be ______ of who I am.
1.A.exchanges B.swings C.researches D.effects
2.A.height B.finance C.relationship D.performance
3.A.academically B.largely C.doubtfully D.increasingly
4.A.please B.judge C.shrink D.declare
5.A.inches B.dollars C.Size D.miles
6.A.weather﹣beaten B.war﹣torn C.disaster﹣hit D.tongue﹣tied
7.A.advocated B.approached C.charged D.occupied
8.A.determined B.occurred C.sought D.proved
9.A.witnessed B.boarded C.guided D.Slid
10.A.satisfied B.excited C.frightened D.tired
11.A.studied B.observed C.exploded D.marched
12.A.warn B.accept C.Remind D.consult
13.A.tricky B.trust C.cheerful D.selfish
14.A.hall B.studio C.booth D.basement
15.A.tough B.familiar C.adequate D.happy
16.A.Generally B.Secretly C.Amazingly D.Frequently
17.A.possession B.state C.right D.spot
18.A.fancy B.view C.expect D.deliver
19.A.challenge B.description C.relief D.distribution
20.A.ashamed B.typical C.force D.proud
Real﹣life Room Escape games
Real﹣life room escape Gaines are a type of physical adventure genre in which people are locked in a room with other participants and have to use the things in the room to settle a series of puzzles, find clues, and escape the room within a set time limit.
The games are based on Escape the Room video games, such as Crimson Room and QP﹣Shot, created by Tacitus Takagi in 2005, in which the player is locked inside a room and must explore his or her surroundings in order to escape 1. Other inspirations include adventure board games and movies. Real﹣life room escape games are becoming popular in the United States, Japan, and China 2. For example, some games require you to escape prison cells while others require you to escape space stations.
3. Soon, they were exported to North America, Asia and Australia. Examples include the two pioneer companies Hint Hunt and Adventure Rooms.
The games were so successful that new locations began opening up across China, in cities big and small, according to a newspaper. In the southern city of Shenzhen, for example, the first escape game location opened last August. 4. "These real﹣life escape games can help those who stay at home on them computers and iPads all day to experience real social circles, " said Tian Xiaochuan, who owns two room escape game stores in Jinan. Frailer this year. The South China Morning Post said the real﹣life escape games are a hit among, "highly stressed students and overworked young professionals". 5. Some players get so involved that they tear down equipment or decorations inside their "prisons", as Zhu Yumeng chief operating officer of a Beijing room escape game store told China Daily.
A.Players must be observant and use their critical thinking skills to escape the room.
B.They should also be brave enough to face their fears.
C.Permanent real life escape games in a fixed location were first opened in Europe.
D.Sometimes the excitement becomes a bit much, though.
E.Escape games have been held in some stores.
F.And seven new game locations quickly followed.
G.Each game adds local themes to settings.
Think about a remote control. Something so simple in function is seemingly capable of invisible magic to most of us. Only few have any real idea of why a remote control works. The rest of us just assume it should. And the longer a given technology exits, the more we take it for granted.
Consider for a moment a screen showing modern remote control users versus the first remote control users: the original users would be carefully aiming the remote directly at the television, reading the names of the buttons, and intentionally pressing the button. The modern users would be leaning on a sofa, pointing the remote any which way, and instinctively feeling for the button they desired.
Humans are known for being handy with tools, so it is no surprise that we get so comfortable with our technology. However, as we become increasingly comfortable with how to use new technologies, rather than being humbled by is originality, we consumers often become unfairly demanding of what our technology should do for us Once wonderful new inventions (such as televisions) quickly became commonplace. The focus of consumer attitudes towards them changed from gratitude with respect to discriminating preference. Televisions needed to be bigger and have a higher resolution. Video games needed to be more realistic. Computers needed to be more powerful yet smaller in size.
For children of the last twenty years born into this modern life, these technological wonders seem like elements of the periodic (周期的) table: a given aspect that is simply part of the universe. Younger generations don't even try to imagine life without modern conveniences. They do not appreciate the unprecedented (史无前例的) technology that is in their possession; rather, they complain about the ways in which it fails to live up to ideal expectations. "My digital video recorder at home doesn't allow me to program it from my computer at work. "
If it sounds as though were never satisfied, we aren't. Of course our complaints do actually motivate engineers to continually refine their products. After all, the expectation is that someone, somewhere is working on how to make the existing product even better.
1.What can we infer from paragraph 2?
A.Modern remote controls have no button and instructions.
B.Consumers' behavior towards new technologies changes over time.
C.Remote controls have become far more effective over the years.
D.Modern remote controls are designed more user﹣friendly.
2.What best fit into consumers' "discriminating preference"?
A.Less realistic video games.
B.Wanting to make sacrifices.
C.Needing to understand technology.
D.More powerful smartphones.
3.What does the underlined statement in paragraph 4 mean?
A.The inspiration of modern technology comes from chemistry.
B.Younger generation loam technology while they learn chemistry.
C.Children naturally take modern technology for granted.
D.Children regard many technological inventions as remarkable.
4.The tone of the passage can best be described as .
A.blessing
B.approving
C.satisfied
D.critical