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Every day,it is easy to see advertisemen...

    Every dayit is easy to see advertisements in English all around usLook at your own bags and clothesand at the bags and clothes of your classmatesHow many different advertisements can you see which use English words?

Often bags and clothes show the name of the company that made themThis is a popular form. A special picture or symbol called a logo(标识语) is sometimes used Logos appear on many different products. They are popular because when you see a logo, it is hard to forget that product or company.

It is common to see advertisements on TV and hear them on the radio. Most advertisements are very short sometimes. The advertisers use a short sentence which is easy for people to say and remember. Nike, for example, has a simple English sentence which is used all around the world: “Just do it.” Advertisements often use funny situations as well. It is simple to remember it.

All advertisements are designed to make people buy a product. An advertisement for a soft drink, for example, might show a group of young people who are having fun. The young people are all drinking the soft drink. Advertisers are saying to you, “Why don’t you buy this drink and be like these people? You can be young and modern.”

You might think that advertisements are not after you, but the next time you buy a soft drink, ask yourself this questionWhy am I buying this particular product?

1.A good logo is ______ .

A.easy to remember B.a useful product C.difficult to understand D.easy to buy

2.People are most likely to remember an advertisement that is ______ .

A.English B.long C.funny D.new

3.The best title of this passage might be ______ .

A.Advertisements for Bags and Clothes B.Advertisements on TV and Radio

C.Advertisements for Soft Drinks D.Advertisements around Us

 

1.A 2.C 3.D 【解析】 这是一篇说明文。短文介绍了广告无处不在,它以各种形式吸引着人们,潜移默化地影响着人们的生活。 1. 细节理解提。根据第二段“They are popular because when you see a logo, it is hard to forget that product or company.”可知,他们很受欢迎,因为当你看到一个商标,很难忘记这个产品或公司。所以一个好的标识很容易记住。故选A项。 2. 细节理解题。根据第三段“Advertisements often use funny situations as well. It is simple to remember it.” 可知,广告也经常使用有趣的情景,这使人们很容易记住。所以人们最容易记住有趣的广告。故选C项。 3. 主旨大意题。根据通读全文,尤其是第一段“Every day,it is easy to see advertisements in English all around us.Look at your own bags and clothes,and at the bags and clothes of your classmates.” 可知,每天,在我们周围很容易看到英语广告,看看你自己的包和衣服,看看你同学的包和衣服。结合短文介绍了广告无处不在,它以各种形式吸引着人们,潜移默化地影响着人们的生活。所以短文的最佳标题为“我们周围的广告”。故选D项
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