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Every feature of the supermarket--from f...

    Every feature of the supermarket--from floor plan and shelf layout to lighting, music, and ladies offering free sausages on sticks ---is designed to bring us in , keep us there , and get us into spending money.

From my own experience , once I enter a supermarket, it' s often not easy for me to get out again. A common feature of supermarkets is the one-way entry door; to get back out, you have to walk through a good portion of the store----with its attractive displays of buyables---to find an exit. I am often subjected to this clever arrangement.

After the one-way front door, the first supermarket feature you encounter is the produce department. There’s a good reason for this: the sensory impact of all those good smells and beautiful colors makes us feel both cheerful and hungry. Similarly the store bakery is usually near the entrance with its delicious smell of fresh-baked bread, as is the flower shop, with its buckets of roses and banks of greenery. The message we get right off the bat is that the supermarket is a welcoming place, fresh, natural, fragrant, and healthy.

Plus, dairy departments are almost invariably located as far from the entrance as possible, ensuring that customersmost of whom will have to walk the length of the store, passing a wealth of tempting products, en route  (在途中)to the milk, cheese, and yogurt. Especially popular items are routinely located in the middle of aisles (过道),so that even the most single-minded buyer has a chance to be attracted by alternatives. Mid-aisle positioning is intended to sideline the so-called Boomerang Effect, in which some shoppers simply head for the item they need , then return the way they came.

So what to do about all this? Make a list and stick to it. Try not to shop so often and don't shop when you' re hungry. And when it comes to supermarket psychology, know what to look for. Forewarned is forearmed.

1.What might be unavoidable after the author enters a supermarket?

A.Having difficulty in finding the exit.

B.Getting out with many unintended purchases.

C.Feeling at a loss in front of so many alternatives.

D.Being annoyed by the ladies offering free sausages.

2.How does the author introduce the function of the produce department?

A.By quoting an expert. B.By drawing comparisons.

C.By making classifications. D.By following the order of space.

3.What does the underlined word"sideline"in Paragraph 4 mean?

A.Inspire. B.Estimate C.Prevent D.Expand

4.What is the best title for the text?

A.Surviving the tricky psychology of the supermarket

B.Reducing your must-buys during grocery shopping

C.Tips on buying cheaper products in supermarkets

D.Things to look for when shopping in supermarkets

 

1.B 2.B 3.C 4.A 【解析】 本文是一篇记叙文。文章主要讲述超市的布局都是精心安排的,其目的是迎合顾客的心理,让顾客多购物消费。作者要求消费者要购物前要做好应对,避免买不需要的商品。 1. 推理判断题。根据文章第一段“Every feature of the supermarket--from floor plan and shelf layout to lighting, music, and ladies offering free sausages on sticks ---is designed to bring us in , keep us there , and get us into spending money.(超市的每一个特色——从楼层布局、货架布局到灯光、音乐,还有提供免费香肠的女士们——都是为了吸引我们,让我们留在那里,让我们花钱。)”和第二段“I am often subjected to this clever arrangement.(我经常受到这种巧妙的安排的影响。)”可推断,作者进入超市后不可避免地买很多不需要的东西。故选B。 2. 推理判断题。根据文章第三段“Similarly the store bakery is usually near the entrance with its delicious smell of fresh-baked bread, as is the flower shop, with its buckets of roses and banks of greenery. (同样地,面包店通常就在门口,散发着新鲜出炉的面包的香味,花店也一样,有一桶桶的玫瑰和一片片的绿树。)”可知,作者通过面包店与花店进行比较。可推断,作者是通过比较介绍农产品区的功能的。故选B。 3. 词句猜测题。根据此词后半句“the so-called Boomerang Effect, in which some shoppers simply head for the item they need , then return the way they came.(回旋效应是指一些购物者直接购买他们需要的商品,然后再按原路返回。)”可知,中间通道是为了避开所谓的回旋效应。推测sideline为“避开、阻止”之意。故选C。 4. 主旨大意题。根据文章最后一段“And when it comes to supermarket psychology, know what to look for. Forewarned is forearmed.(说到超市心理,知道该找什么。俗话说“有备无患”。)”及全文内容可知,文章主要讲述超市的布局都是精心安排的,其目的是迎合顾客的心理,让顾客多购物消费。所以“Surviving the tricky psychology of the supermarket(从超市的复杂心理学中生存下来)”作为文章标题最为合适。故选 A。
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