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Most of you have heard of the term "big ...

    Most of you have heard of the term "big data" by now. When a company records the information of millions of users, it can analyze this "big data" to discover patterns and trends, allowing them to make better business decisions. It sounds like a science experiment, but every single user who gives up their information becomes an unwilling test subject. Companies claim that the data is used to provide "better service".

When shopping on Taobao, for example, you will get product recommendations based on your previous purchases, making it easier to finish a shopping list. However, did you really end up only purchasing items you originally had in mind? Or did you add a few more to the cart as a result of their recommendations?           And the customer? They just become one more point of data in the system.

Of course, you might be fine with spending a little extra from time to time, but that is only a tiny droplet (水滴) in the vast sea of big data. Moreover, companies can actually buy and sell your data. So, that is another way for companies to make quick money. The next time a photo editing application asks for your contacts, location and calendar, you may wonder which company is looking to buy your information.

As technology grows more advanced, there will only be more opportunities for you to be exposed. Every single photo, text or video you post on the internet is there to help someone paint a better picture of you. Perhaps in the near future, someone will have collected enough data to predict the future decisions you will make before you even make them. Actually, given the amount of data that is already at their disposal (任意使用 ), maybe it is already happening.

1.What is the purpose of collecting big data for companies?

A.To cut the cost of running companies B.To assist companies get higher profit

C.To provide better service to customers D.To analyze companies’ economic advantages

2.What of the following is the missing sentence in Paragraph3

A.Big date benefits the customers. B.That’s where the business wins.

C.Taobao dominates the shopping markets. D.Product recommendations make shopping easier.

3.What is the best title for the text?

A.More Data, Less Privacy B.Big Data, Better life

C.More Data, Less Trouble D.Big Data, Future Predictor

 

1.B 2.B 3.A 【解析】 这是一篇说明文。大多数人现在都听说过“大数据”这个词,收集数据的这些公司声称这些数据被用来提供“更好的服务”。但是实际上这只是为了帮助企业获得更高的利润,而随着科技的发展,你被曝光的机会只会越来越多。也许在不久的将来,有人会收集到足够的数据,在你做出决定之前就能预测你未来的决定。 1. 细节理解题。根据第三段中Of course, you might be fine with spending a little extra from time to time, but that is only a tiny droplet (水滴) in the vast sea of big data. Moreover, companies can actually buy and sell your data. So, that is another way for companies to make quick money.可知当然,偶尔多花一点钱也无妨,但这只是浩瀚的大数据海洋中的一小滴水。此外,公司实际上可以买卖你的数据。所以,这是公司快速赚钱的另一种方式。由此可知,企业收集大数据的目的是帮助企业获得更高的利润。故选B。 2. 推理判断题。根据上文When shopping on Taobao, for example, you will get product recommendations based on your previous purchases, making it easier to finish a shopping list. However, did you really end up only purchasing items you originally had in mind? Or did you add a few more to the cart as a result of their recommendations?可知比如,当你在淘宝上购物时,你会得到基于你之前购买的商品的推荐,这使你更容易完成购物清单。然而,你真的只买了你最初想买的东西吗?还是因为他们的推荐,你又增加了一些呢?由此可推知,本句总结上文,说明这种通过推荐来使顾客多买东西的做法,正是企业取得胜利之处。第3段中缺失的句子是“这就是企业的胜利之处”。故选B。 3. 主旨大意题。根据最后一段As technology grows more advanced, there will only be more opportunities for you to be exposed. Every single photo, text or video you post on the internet is there to help someone paint a better picture of you. Perhaps in the near future, someone will have collected enough data to predict the future decisions you will make before you even make them. Actually, given the amount of data that is already at their disposal (任意使用 ), maybe it is already happening.可知随着科技的发展,你被曝光的机会只会越来越多。你在互联网上发布的每一张照片、文字或视频,都是为了帮助别人更好地描绘你的形象。也许在不久的将来,有人会收集到足够的数据,在你做出决定之前就能预测你未来的决定。其实,鉴于他们已经掌握了大量的数据,也许这一切已经在发生了。结合文章说明了大多数人现在都听说过“大数据”这个词,收集数据的这些公司声称这些数据被用来提供“更好的服务”。但是实际上这只是为了帮助企业获得更高的利润,而随着科技的发展,你被曝光的机会只会越来越多。也许在不久的将来,有人会收集到足够的数据,在你做出决定之前就能预测你未来的决定。由此可知,A选项“更多的数据,更少的隐私”最符合文章标题。故选A。
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